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Old 07-27-2007, 08:35 PM   #1
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New Reader Ad in New York Times
Sony has been hugely advertising for the Reader in the New York Times recently.

Question: Who at Sony selects the books that make it on the ad? I mean, why get politicial with Obama's The Audacity of Hope?

.:via Link Love
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Old 07-27-2007, 08:44 PM   #2
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Why not? It sounds like inteligent marketing to me.
You don't have to agree with him. I could care less what he does. However, I think using current books on topics that are controversial - topics that increase participation, discomfort, comfort, agreement, disagreement, dialogue - is a way to move awareness of current political events AND THE READER into the mainstream of discussion and awareness.

Don


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Originally Posted by TadW View Post
Sony has been hugely advertising for the Reader in the New York Times recently.

Question: Who at Sony selects the books that make it on the ad? I mean, why get politicial with Obama's The Audacity of Hope?

.:via Link Love
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Old 07-27-2007, 09:05 PM   #3
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Not
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...is a way to move awareness of current political events AND THE READER into the mainstream of discussion and awareness.
If you need an ad in the New York Times to make you more aware of current political events, then you're a moron.
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Old 07-27-2007, 09:19 PM   #4
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Maybe it's Sony's way of telling us who to vote for.
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Old 07-27-2007, 10:02 PM   #5
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Originally Posted by TadW View Post
I mean, why get politicial with Obama's The Audacity of Hope?

.:via Link Love
Why, to balance out the inclusion of increasingly reactionary pseudo-scientist Michael Crichton, fave of the Bush administration for his "global warming is a fraud" and "ecological terrorists are the enemy" pap.

That's why.
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Old 07-28-2007, 01:07 AM   #6
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Hey, come down. Dr. Drib explains why you bind an ad to controversial topics. It works. See the discussion here. Free extra ads for Sony.
Obama has another advantage. He is not the #1 candidate so Sony does not really run the risk of him becoming president which would entangle Sony directly with a political party. That is unwise because a commercial entity should stay flexible.
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Old 07-28-2007, 11:33 AM   #7
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Let's be nice, good buddy
Think of the readership of the Times. Also, I understood the poster's comment to be about the BOOK CHOICE.

Your inflammatory language doesn't progess the dialogue about a very interesting topic....good buddy.

Don


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If you need an ad in the New York Times to make you more aware of current political events, then you're a moron.
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Old 07-28-2007, 01:11 PM   #8
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Maybe it's Sony's way of telling us who to vote for.
...or maybe, it's Obama's campaign manager's puting campaign funds to work with some cross-platform advertising.
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