New Mac ads

afv011 · 07-28-2012, 01:53 PM

Have you seen them?

Video 1
Video 2
Video 3

This looks like a shift from what Apple has been doing until now. Apple ads have always been about highlighting the simplicity of use and the "aura of magic" that you experience when using a mac.

These ads, to me, they read in a couple of possible ways:

Mac users are so dumb they can't do the simplest of things without the help of a genius
Macs are so complicated to use that even the simplest of things require the assistance of a genius

Not very clever of Apple I would say. Thoughts?

Kumabjorn · 07-29-2012, 02:12 PM

Funny thing is that I got Google pop-up ads when I watched them.

afv011 · 07-29-2012, 03:01 PM

Quote:

Originally Posted by Kumabjorn

Funny thing is that I got Google pop-up ads when I watched them.

Haven't seen them. Do you have an ad blocker?

Kumabjorn · 07-29-2012, 09:32 PM

Quote:

Originally Posted by afv011

Haven't seen them. Do you have an ad blocker?

Nope, different region though. They were for Google Play.

HomeInMyShoes · 07-30-2012, 11:09 AM

Apparently the IQ of an Apple user is now approaching 0 and the IQ of Apple's marketing staff is way below that.

afv011 · 07-30-2012, 11:34 AM

Quote:

Originally Posted by HomeInMyShoes

Apparently the IQ of an Apple user is now approaching 0 and the IQ of Apple's marketing staff is way below that.

Indeed. Maybe that dude Jobs made a difference after all.

kennyc · 07-30-2012, 11:39 AM

I saw one (#3 above) last night during the olympics ....

definitely takes stupid to a new level.

twowheels · 07-30-2012, 12:01 PM

That's just sad. Reminiscent of the first time Jobs left Apple. Too bad for them that this time they can't bring him back.

badgoodDeb · 07-30-2012, 03:17 PM

Well .... if you go past how stupid the users are portrayed, they are probably trying to play up the fact that they have stores stocked with really helpful "geniuses". So that if you are a *really* new user, they can help.

But yeah .... the kindergartener who stomped his classmate by making a full color presentation instead of just a picture .... Now THAT was a classic ad!

kennyc · 07-30-2012, 05:30 PM

Quote:

Originally Posted by twowheels

That's just sad. Reminiscent of the first time Jobs left Apple. Too bad for them that this time they can't bring him back.

Ah, but with all that money.....maybe they can....

07-28-2012, 01:53 PM	#1
afv011 Captain Penguin Posts: 2,947 Karma: 2077653593 Join Date: May 2009 Location: Vancouver, BC Device: Kobo Libra 2, Nook Glowlight	New Mac ads Have you seen them? Video 1 Video 2 Video 3 This looks like a shift from what Apple has been doing until now. Apple ads have always been about highlighting the simplicity of use and the "aura of magic" that you experience when using a mac. These ads, to me, they read in a couple of possible ways: Mac users are so dumb they can't do the simplest of things without the help of a genius Macs are so complicated to use that even the simplest of things require the assistance of a genius Not very clever of Apple I would say. Thoughts?

07-30-2012, 11:39 AM	#7
kennyc The Dank Side of the Moon Posts: 35,872 Karma: 118716293 Join Date: Sep 2009 Location: Denver, CO Device: Kindle2; Kindle Fire	I saw one (#3 above) last night during the olympics .... definitely takes stupid to a new level. Last edited by kennyc; 07-30-2012 at 11:41 AM.

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07-29-2012, 02:12 PM	#2
Kumabjorn Basculocolpic Posts: 4,356 Karma: 20181319 Join Date: Jul 2010 Location: Sweden Device: Kindle 3 WiFi, Kindle 4SO, Kindle for Android, Sony PRS-350 and PRS-T1	Funny thing is that I got Google pop-up ads when I watched them.

07-30-2012, 11:09 AM	#5
HomeInMyShoes Grand Sorcerer Posts: 19,226 Karma: 67780237 Join Date: Jul 2011 Device: none	Apparently the IQ of an Apple user is now approaching 0 and the IQ of Apple's marketing staff is way below that.

07-30-2012, 12:01 PM	#8
twowheels Wizard Posts: 1,790 Karma: 13412766 Join Date: Nov 2010 Device: Kobo Clara HD, iPad Pro 10", iPhone 15 Pro	That's just sad. Reminiscent of the first time Jobs left Apple. Too bad for them that this time they can't bring him back.

07-30-2012, 03:17 PM	#9
badgoodDeb Grand Sorcerer Posts: 8,501 Karma: 64095689 Join Date: Jan 2008 Location: Harrisburg outskirts Device: Palms, K1-4s, iPads, iPhones, KV, KO1	Well .... if you go past how stupid the users are portrayed, they are probably trying to play up the fact that they have stores stocked with really helpful "geniuses". So that if you are a really new user, they can help. But yeah .... the kindergartener who stomped his classmate by making a full color presentation instead of just a picture .... Now THAT was a classic ad!

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