11-30-2009, 08:31 AM | #1 | |
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Amazon sends out Kindle ad disguised as a press release
I just got this press release in my inbox this morning. There isn't much actual news in the release, so normally I wouldn't report on it. But then I started wondering why it was sent. It's not written like a press release; it really feels like an advertisement.
Quote:
http://phx.corporate-ir.net/phoenix....668&highlight= |
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11-30-2009, 08:38 AM | #2 |
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sooooo do you feel like this is a build up for another big announcement?
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11-30-2009, 08:50 AM | #3 |
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11-30-2009, 08:54 AM | #4 |
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ok. I believe you
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11-30-2009, 09:17 AM | #6 |
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ah-ha! cue Carly Simon and "anticipation"!
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11-30-2009, 09:18 AM | #7 |
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It's probably just a quick release / response to the articles about how the B&N and Sony devices are facing shortages.
I mean, who would they be advertising to with this -- PR staff? Media flacks? And is the category of "Press Release" so pure and unsullied by commerce, that it should have nothing to do with marketing or advertising? |
11-30-2009, 10:04 AM | #8 |
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Agreed. Still, I have no doubt that some of what passes for technology columnists these days will bite. If they actually had a big announcement coming they would tease it, just to keep folks from buying other products in the interim.
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11-30-2009, 10:55 AM | #9 |
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Nate... your funny. You thought the press release was "an advertisement"? well, in fact it IS... that is ALWAYS what a press release is. Why do you think the Marketing department writes and distributes them?
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11-30-2009, 11:53 AM | #10 |
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I agree, I don't see anything unusual with this. They're bragging about how their product is great and sales are good. This is what a press release is for. This one is aimed at investors (to reassure them that Amazon is making profit on this), Kindle owners (to reassure them that they bought a great product) and potential buyers (to nudge them in the right direction before Christmas).
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11-30-2009, 12:27 PM | #11 |
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11-30-2009, 12:28 PM | #12 |
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11-30-2009, 12:34 PM | #13 |
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I agree with Kali - just a knee jerk reaction to the Nook supposedly being available today. Hope to hit those who might of wanted the Nook for Christmas but now can't get it.
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