New E-Reader Television Commercials!

Ebooks4ever · 12-04-2010, 04:38 PM

In the last 3 weeks I have seen television commercials showing the Kindle and the Galaxy Tab. I have also seen a commercial for Kohl's that specifically mentioned e-readers.

I live in Canada and was wondering if anyone else around the world has seen an increase in commercials featuring e-readers?

As someone who really loves my e-reader I think this is very exciting!

Jcas · 12-04-2010, 04:50 PM

I wish they would advertise them in Aussie, so many people when i say i got myself an ereader, ask what they are ...

CazMar · 12-04-2010, 04:58 PM

Quote:

Originally Posted by Jcas

I wish they would advertise them in Aussie, so many people when i say i got myself an ereader, ask what they are ...

Maybe they don't have to advertise - a big sign in Borders Adelaide the other day with the Kobo's saying "Sold Out". Bet they are kicking themselves that they didn't order a whole lot more just before Christmas! I really think the Aussie retailers have totally underestimated the interest, or perhaps hoped it would go away. Think what the MP3 player did to all those CD shops!

DixieGal · 12-04-2010, 05:01 PM

I think ereading devices will be the gift that everyone wants this year. We are all sooooo cool and trendy!

SeaBookGuy · 12-04-2010, 05:22 PM

Quote:

Originally Posted by Jcas

I wish they would advertise them in Aussie, so many people when i say i got myself an ereader, ask what they are ...

Here in the States, I think the term "ereader" would not be as well known as saying "Kindle", just as a personal player is an "iPod".

pholy · 12-05-2010, 04:08 PM

Quote:

Originally Posted by SeaBookGuy

Here in the States, I think the term "ereader" would not be as well known as saying "Kindle", just as a personal player is an "iPod".

Maybe the rest of us should call it an 'epub reader' just like the rest of them call it an 'mp3 player'....

At least that's what I call my Creative-branded thingy

wvcherrybomb · 12-05-2010, 06:29 PM

I have been seeing Kindle commercials for the first time ever here in Florida, USA. I have yet to see any TV ads for others.

Consumer Reports says 10% of adults plan to give an eReader as a gift this year. Although I got it in October, my Kindle was a Christmas gift. My sister gave it to me early because I had saved nearly enough Amazon gift cards to buy one for myself.

GraceKrispy · 12-05-2010, 08:08 PM

I started seeing Kindle commercials in the US around last Christmas. I've never seen another ereader advertised on TV, however, I have seen several ads in magazines for both Kindle and Kobo reader.

JeremyR · 12-06-2010, 02:57 AM

Hmmm, I haven't seen any. Almost nothing but car commercials (do people really give cars as Christmas gifts?) and ads for phones.

Then again, these days I mostly just watch football. Probably depends on what you watch.

v1k1ng1001 · 12-06-2010, 03:53 AM

I think it's one of the hot tech gifts this year.

mr ploppy · 12-06-2010, 05:19 AM

The UK has a lot of Kindle adverts at the moment, I haven't seen anything else. The latest one is pretty funny, it says you can move your books to any device you want, then shows Amazon software running on a mobile phone.

Steven Lyle Jordan · 12-06-2010, 08:09 AM

Quote:

Originally Posted by SeaBookGuy

Here in the States, I think the term "ereader" would not be as well known as saying "Kindle", just as a personal player is an "iPod".

Ain't that the truth. My wife, who knows I want a Nook Color and knows it's not a Kindle, still refers to it as a Kindle whenever the subject comes up. She can't get that word out of her head, and I suspect it's still that way with most Americans.

Quote:

Originally Posted by v1k1ng1001

I think it's one of the hot tech gifts this year.

At least, that's what every program that discusses Xmas gifts will tell you. But that's mostly thanks to the Hype Machine, so who knows whether or not it will be so.

SkyDream · 12-06-2010, 08:18 AM

In Germany there are no commercials about eReaders.

rhadin · 12-06-2010, 08:48 AM

What I find annoying is how only nook and Kindle do any serious advertising, especially Kindle. It isn't clear to me how the others, particularly Sony, plan to stay competitive in the market without any advertising.

Kindle is advertised regularly in the New York Times Book Review (full page ads) and in display ads in magazines like The Atlantic -- that is, places where people who read books are likely to see an ad -- in addition to TV and YouTube. I have yet to see Sony do the same.

DixieGal · 12-06-2010, 09:00 AM

Sony had Justin Timberlake in some reader commercials, but they bring out new models so frequently that the ad quickly became obsolete.

12-04-2010, 04:38 PM	#1
Ebooks4ever Junior Member Posts: 6 Karma: 10 Join Date: Nov 2010 Location: Western Canada Device: Pocketbook 301+	New E-Reader Television Commercials! In the last 3 weeks I have seen television commercials showing the Kindle and the Galaxy Tab. I have also seen a commercial for Kohl's that specifically mentioned e-readers. I live in Canada and was wondering if anyone else around the world has seen an increase in commercials featuring e-readers? As someone who really loves my e-reader I think this is very exciting!

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12-04-2010, 04:50 PM	#2
Jcas Zealot Posts: 143 Karma: 9668 Join Date: Aug 2010 Location: Kellevie, Tas. Device: Kindle PW2,Kindle DXG,iPhone 4	I wish they would advertise them in Aussie, so many people when i say i got myself an ereader, ask what they are ...

12-04-2010, 05:01 PM	#4
DixieGal Hi There! Posts: 7,473 Karma: 2930523 Join Date: Feb 2008 Location: Ft Lauderdale Device: iPad	I think ereading devices will be the gift that everyone wants this year. We are all sooooo cool and trendy!

12-05-2010, 06:29 PM	#7
wvcherrybomb Sharp Shootin' Grandma Posts: 847 Karma: 1123940 Join Date: Nov 2010 Location: Sunny Florida Device: Kindle 3, Kindle Fire, Literati (has been adopted by my daughter)	I have been seeing Kindle commercials for the first time ever here in Florida, USA. I have yet to see any TV ads for others. Consumer Reports says 10% of adults plan to give an eReader as a gift this year. Although I got it in October, my Kindle was a Christmas gift. My sister gave it to me early because I had saved nearly enough Amazon gift cards to buy one for myself.

12-05-2010, 08:08 PM	#8
GraceKrispy It's Dr. Penguin now! Posts: 3,909 Karma: 4705733 Join Date: Jan 2009 Location: (USA) Device: iPad mini, Samsung Note 3, Sony PRS-650 (rarely used now)	I started seeing Kindle commercials in the US around last Christmas. I've never seen another ereader advertised on TV, however, I have seen several ads in magazines for both Kindle and Kobo reader.

12-06-2010, 02:57 AM	#9
JeremyR Guru Posts: 973 Karma: 2458402 Join Date: Aug 2010 Location: St. Louis Device: Kindle Keyboard, Nook HD+	Hmmm, I haven't seen any. Almost nothing but car commercials (do people really give cars as Christmas gifts?) and ads for phones. Then again, these days I mostly just watch football. Probably depends on what you watch.

12-06-2010, 03:53 AM	#10
v1k1ng1001 Addict Posts: 378 Karma: 1624276 Join Date: Aug 2010 Location: South, South Texas Device: Pocketbook 620	I think it's one of the hot tech gifts this year.

12-06-2010, 05:19 AM	#11
mr ploppy Feral Underclass Posts: 3,622 Karma: 26821535 Join Date: Jan 2010 Location: Yorkshire, tha noz Device: 2nd hand paperback	The UK has a lot of Kindle adverts at the moment, I haven't seen anything else. The latest one is pretty funny, it says you can move your books to any device you want, then shows Amazon software running on a mobile phone.

12-06-2010, 08:18 AM	#13
SkyDream Wizard Posts: 1,377 Karma: 9400 Join Date: Sep 2009 Location: Europe Device: PRS-650, iPod touch 4G, iPad 3	In Germany there are no commercials about eReaders.

12-06-2010, 08:48 AM	#14
rhadin Literacy = Understanding Posts: 4,833 Karma: 59674358 Join Date: Dec 2007 Location: The World of Books Device: Nook, Nook Tablet	What I find annoying is how only nook and Kindle do any serious advertising, especially Kindle. It isn't clear to me how the others, particularly Sony, plan to stay competitive in the market without any advertising. Kindle is advertised regularly in the New York Times Book Review (full page ads) and in display ads in magazines like The Atlantic -- that is, places where people who read books are likely to see an ad -- in addition to TV and YouTube. I have yet to see Sony do the same.

12-06-2010, 09:00 AM	#15
DixieGal Hi There! Posts: 7,473 Karma: 2930523 Join Date: Feb 2008 Location: Ft Lauderdale Device: iPad	Sony had Justin Timberlake in some reader commercials, but they bring out new models so frequently that the ad quickly became obsolete.

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