What Website are American eReader Owners Most Likely to Visit?

BenLee · 06-16-2010, 11:06 PM

Just heard about this research data that was just released by GfK MRI in their Survey of The American Consumer.

http://www.gfkmri.com/assets/PR/GfKM..._EReaders3.htm

So did you guess which website ereader owners are most likely to visit? (aside from mobileread of course

)

LinkedIN!

And also on the list, Twitter and Facebook. So this data suggests ereader owners are very likely to also visit social networking sites.

They also found that we were more like to have college degrees, earn over $100,000/year, and be between the ages of 35-44.

All in all, is anyone really surprised?

LDBoblo · 06-17-2010, 09:13 AM

Quote:

Originally Posted by BenLee

Just heard about this research data that was just released by GfK MRI in their Survey of The American Consumer.

http://www.gfkmri.com/assets/PR/GfKM..._EReaders3.htm

So did you guess which website ereader owners are most likely to visit? (aside from mobileread of course

)

LinkedIN!

And also on the list, Twitter and Facebook. So this data suggests ereader owners are very likely to also visit social networking sites.

They also found that we were more like to have college degrees, earn over $100,000/year, and be between the ages of 35-44.

All in all, is anyone really surprised?

So people with disposable income are likely to buy expensive toys. No shock there.

HarryT · 06-17-2010, 09:28 AM

I have edited the title of this thread to reflect the fact that this survey is only talking about what American owners of eBook readers do.

I must admit that I've never even heard of "Linkedin".

ngrant · 06-17-2010, 09:37 AM

Quote:

Originally Posted by HarryT

...I must admit that I've never even heard of "Linkedin".

I only discovered LinkedIn recently through several former colleagues inviting me to join, which I have. It's a professional networking site for people to link up with other people most likely to use or recommend their services - and uses common factors like same schools and universities attended, employment at the same company and one's own e-mail contact list to "find" others to invite and link to. A sort of "grown-up" social networking site?

speedtouch · 06-17-2010, 11:10 AM

Quote:

Originally Posted by BenLee

They also found that we were more like to have college degrees, earn over $100,000/year, and be between the ages of 35-44.

All in all, is anyone really surprised?

Not at all.

Direct Ebooks · 06-17-2010, 05:27 PM

Quote:

Originally Posted by HarryT

I must admit that I've never even heard of "Linkedin".

Tongue-in-cheek Harry?

FizzyWater · 06-17-2010, 09:40 PM

I'm with Harry, and I am American. Never heard of Linkedin until this post.

I don't use Twitter, Facebook or Myspace. I am a college graduate, but I don't make close to $100,000 ...and well, I'm not in that age demographic either!

'Course, that's just me.

Poppa1956 · 06-17-2010, 09:47 PM

I am an American eReader owner (why does that sound like "True Confessions?) I've heard of LinkedIn, and used it one. I've also heard of Twitter, and wouldn't be tweeting anytime soon.
I also will never see the other side of 50 again, and my income may be lowering the averages for the rest of you.

Maggie Leung · 06-18-2010, 12:09 AM

I fit the demographic, but I don't social network. I was on LinkedIn about six years ago, but dropped out.

GeoffC · 06-18-2010, 04:58 AM

gosh - I'm in the wrong country ! A degree & $100,000 per year !

me thinks the sample was biased, somewhat ....

dsvick · 06-18-2010, 10:07 AM

I'm in the right country and just barely in the age range. I seem to have missed the income schedule as though. Of course that might be because I don't have a face book page, haven't twitted in years, and visit my linked in page once every few months.

In general though I'm not terribly surprised that people that own eReaders are educated and make a decent amount of money.

J. Strnad · 06-18-2010, 10:27 AM

As above, I fit in only one piece of the demographic, the college degree! I haven't been that young nor made that kind of money in a long time. Was there a category for "one foot over the grave and the other on a banana peel?"

GeoffC · 06-18-2010, 10:28 AM

... or one hand on the zimmer frame ....

CyberSmoke53 · 06-18-2010, 11:31 AM

Quote:

Originally Posted by FizzyWater

I'm with Harry, and I am American. Never heard of Linkedin until this post.

I don't use Twitter, Facebook or Myspace. I am a college graduate, but I don't make close to $100,000 ...and well, I'm not in that age demographic either!

'Course, that's just me.

I with Harry and FizzyWater. I can't look at these sites at work and have better things to do when I am home... like read a book maybe?? lol

However I do agree you most likely need to have enough income to permit buying the e-reader / pda/ smart phone/netbook type device in the 1st place.

JSWolf · 06-18-2010, 11:35 AM

I do use Facebook, never heard of LinkedIn and cannot stand Twitter. I have a Twitter account that sits dormant because I don't like Twitter. The odd thing is, total strangers want to follow me on Twitter when I'm not posting a single thing.

06-16-2010, 11:06 PM	#1
BenLee eReader Junkie Posts: 304 Karma: 1220 Join Date: Jun 2010 Location: New York City, NY Device: Kindle + Sony	What Website are American eReader Owners Most Likely to Visit? Just heard about this research data that was just released by GfK MRI in their Survey of The American Consumer. http://www.gfkmri.com/assets/PR/GfKM..._EReaders3.htm So did you guess which website ereader owners are most likely to visit? (aside from mobileread of course ) LinkedIN! And also on the list, Twitter and Facebook. So this data suggests ereader owners are very likely to also visit social networking sites. They also found that we were more like to have college degrees, earn over $100,000/year, and be between the ages of 35-44. All in all, is anyone really surprised?

06-17-2010, 09:47 PM	#8
Poppa1956 Evangelist Posts: 487 Karma: 344188 Join Date: May 2010 Location: Oregon, USA Device: Verizon Ellipsis Tablit w/Kindle and Nook apps.	I am an American eReader owner (why does that sound like "True Confessions?) I've heard of LinkedIn, and used it one. I've also heard of Twitter, and wouldn't be tweeting anytime soon. I also will never see the other side of 50 again, and my income may be lowering the averages for the rest of you. Last edited by Poppa1956; 06-17-2010 at 09:48 PM. Reason: When I want to be supportive of businesses, why do businesses keep making the other guys' arguments more and more plausible?

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06-17-2010, 09:28 AM	#3
HarryT eBook Enthusiast Posts: 85,544 Karma: 93383043 Join Date: Nov 2006 Location: UK Device: Kindle Oasis 2, iPad Pro 10.5", iPhone 6	I have edited the title of this thread to reflect the fact that this survey is only talking about what American owners of eBook readers do. I must admit that I've never even heard of "Linkedin".

06-17-2010, 09:40 PM	#7
FizzyWater You kids get off my lawn! Posts: 4,220 Karma: 73492664 Join Date: Aug 2007 Location: Columbus, Ohio Device: Oasis 2 and Libra H2O and half a dozen older models I can't let go of	I'm with Harry, and I am American. Never heard of Linkedin until this post. I don't use Twitter, Facebook or Myspace. I am a college graduate, but I don't make close to $100,000 ...and well, I'm not in that age demographic either! 'Course, that's just me.

06-18-2010, 12:09 AM	#9
Maggie Leung Wizard Posts: 1,449 Karma: 58383 Join Date: Jul 2009 Device: Kindle, iPad	I fit the demographic, but I don't social network. I was on LinkedIn about six years ago, but dropped out.

06-18-2010, 04:58 AM	#10
GeoffC Chocolate Grasshopper ... Posts: 27,600 Karma: 20821184 Join Date: Mar 2008 Location: Scotland Device: Muse HD , Cybook Gen3 , Pocketbook 302 (Black) , Nexus 10: wife has PW	gosh - I'm in the wrong country ! A degree & $100,000 per year ! me thinks the sample was biased, somewhat ....

06-18-2010, 10:07 AM	#11
dsvick Wizard Posts: 2,737 Karma: 635747 Join Date: Nov 2009 Location: Northeast Ohio, USA Device: PRS-900	I'm in the right country and just barely in the age range. I seem to have missed the income schedule as though. Of course that might be because I don't have a face book page, haven't twitted in years, and visit my linked in page once every few months. In general though I'm not terribly surprised that people that own eReaders are educated and make a decent amount of money.

06-18-2010, 10:27 AM	#12
J. Strnad Guru Posts: 915 Karma: 3537194 Join Date: Feb 2009 Device: Kobo, Kindle 3, Paperwhite	As above, I fit in only one piece of the demographic, the college degree! I haven't been that young nor made that kind of money in a long time. Was there a category for "one foot over the grave and the other on a banana peel?"

06-18-2010, 10:28 AM	#13
GeoffC Chocolate Grasshopper ... Posts: 27,600 Karma: 20821184 Join Date: Mar 2008 Location: Scotland Device: Muse HD , Cybook Gen3 , Pocketbook 302 (Black) , Nexus 10: wife has PW	... or one hand on the zimmer frame ....

06-18-2010, 11:35 AM	#15
JSWolf Resident Curmudgeon Posts: 73,887 Karma: 128597114 Join Date: Nov 2006 Location: Roslindale, Massachusetts Device: Kobo Libra 2, Kobo Aura H2O, PRS-650, PRS-T1, nook STR, PW3	I do use Facebook, never heard of LinkedIn and cannot stand Twitter. I have a Twitter account that sits dormant because I don't like Twitter. The odd thing is, total strangers want to follow me on Twitter when I'm not posting a single thing.