02-02-2010, 05:25 PM | #31 | |
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What annoyed me, besides the interruption of the narrative, was the inevitable impression that I had been paid in respect of the ad. |
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02-02-2010, 05:53 PM | #32 |
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Only if they are giving away the Ebook reader, and using ads to cover that cost.
Otherwise, no dice. |
02-02-2010, 06:55 PM | #33 | |
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Sure, the main problem with ads at the beginning and the end is - aside from maybe being removed by a script - that readers would simply skip those pages, ignore them. They simply wont grab readers' attention. May change on the iPad with full color and animated GIF dogs (the living nightmare of the '90s web). Finally, advertisements for other novels of the same author or the product line of the publisher are as old as pulp novels or paperback books. So this should be more than acceptable in eBooks. Last edited by K-Thom; 02-02-2010 at 06:58 PM. |
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02-02-2010, 07:13 PM | #34 |
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Well... I just recognize that even advertisers are sensitive to the point at which consumers say "enough" and avoid the product because of the ads. They're not stupid... they are not going to do something that will drive away the customers they want to sell to. So they figure out what ads work... in e-books' case, understated ads... and that's what they'll use.
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02-02-2010, 07:14 PM | #35 |
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I kinda miss those, actually...back before the Internet, it was one of the few ways to really find out about other books in the same genre.
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02-02-2010, 07:19 PM | #36 |
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Yup, especially if it were full page ads with cover and some text blurb. I wouldn't have noticed a lot of these authors if it weren't for those ads.
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02-02-2010, 07:43 PM | #37 |
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We can duly expect most ads (though possibly not all) to be genre-related, or targeted at the readers that are assumed to read that genre. If the ads are properly targeted, the reader will not feel "intruded upon," because the ad will be for something they most likely have an appreciation for. As these are the more likely people to respond to an ad with sales, this is what the advertisers will be aiming for.
Hence, e-book ads in most cases should be well-targeted and unobtrusive, even desired (or at least looked forward to), as kjk describes. Any advertiser that breaks this obvious rule would be stupid, because it would only annoy potential customers and lose sales. Advertisers can rarely afford scatter-shot advertisements in isolated locations... it's bad business. To expect them to put scatter-shot ads in e-books would make little business sense... they'd be better off putting their ads on a subway car. |
02-02-2010, 09:16 PM | #38 |
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No problem for me if handled properly
I would have no problem with discrete, tastefully handled ads. I imagine it being like Google text ads, set between chapters and at the end of a book.
I see this as a reasonable compromise: It enables authors to supplement their income (so they can afford to keep on writing) while not being too disruptive to the flow of the story (since you can just skip over them) and not bastardizing the story content through things like in-story product placement. It's easy enough for a disinterested reader to skip over while the ads can be highly targeted to meet the interests of a typical reader (if the publisher and advertisers are doing their homework). Animation, sound, flash, etc are all a big thumbs-down--not to mention that simple text ads work really well if implemented properly. EXAMPLE: (lots of mindless action, a moment of romance, an amusing one-liner leads to the chapter ending of...) and then the world exploded-- -------------------- ADVERTISING OUR SPONSORS ENABLE US TO OFFER THIS EBOOK AT AN AFFORDABLE PRICE: text ad text ad text ad END ADVERTISING --------------------- Chapter 6: After the World Explodes |
02-02-2010, 09:18 PM | #39 |
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Please...no blatant product placements!
"Sherlock Holmes reached for his violin, pausing first for a sip of his cool, refreshing, and energizing Red Bull (TM)" |
02-02-2010, 09:22 PM | #40 |
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I've already seen some Star Trek eBooks with adverts for Asimov's Magazine at the end. It's just a graphic. And given that it's ePub, I can easily remove the advert.
So sure, bring on the ads. I can just remove them. |
02-02-2010, 09:23 PM | #41 | |
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Quote:
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02-02-2010, 09:24 PM | #42 |
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Does ePub support floating text ads which could say occupy the bottom 2 lines of the display? Maybe with a text highlight color where supported?
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02-02-2010, 09:26 PM | #43 |
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In the US, isn't it now established that skipping ads on PVR's is legal? How is that different from doing the same in books?
If I'm subjected to advertising, I believe that I should be paid -> by allowing me free or greatly reduced cost of the media in which the advertising is embedded. Less advertising, I'm willing to pay a bit more. |
02-02-2010, 09:31 PM | #44 |
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Problem is they will add advertising and then NOT lower the price.
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02-02-2010, 11:28 PM | #45 | |
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Basic economics suggests that a one-time payment from an advertiser to an author, for a product that costs virtually nothing to distribute worldwide in an instant, would result in high distribution of the ads, in turn resulting in a higher return on investment. Any number of products could be sold that way, with a modest payout to the writer. |
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