11-29-2007, 04:44 PM | #1 | |
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Ads for Adobe PDF powered by Yahoo, to be launched
Who said PDF documents didn't serve any purpose (well, except to make it difficult to read on devices with small screens)? Eager to tap into the growing market for online advertisement, Amazon is now teaming up with Yahoo's ad service to deliver contextual ads to PDF documents. From the Wall Street Journal:
Quote:
Don't place your bets just yet, but maybe, and I am really just fantasizing here, prices for e-books will further go down as publishers will happily embrace this service as a new source for income. The question is: As a consumer, will you accept ads in e-texts if this means you've to pay less for content? Update: Thanks to John for sending us these additional links. Adobe Labs, FAQ (PDF), Sample |
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11-29-2007, 05:07 PM | #2 | |
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It's fine if you are willing to give up some of your privacy. The small print:
Quote:
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Advert | |
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11-29-2007, 05:51 PM | #3 | |
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I'm sure most people are better at filtering visual clutter than I am. (I sure hope so, anyway.) |
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11-29-2007, 05:58 PM | #4 |
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I wouldn't be too much distracted by the ads (if they were used as in the sample link). But, beside the privacy issue I mentioned earlier, I don't believe publishers would actually decrease the price of books just because they have another way to make money. Instead, they'd cash in on both sides.
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11-29-2007, 06:50 PM | #5 | |
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Quote:
As to ads in pdfs, nope, definitely do not want that. Though if they go ahead with this, there will probably be a tool created to strip the ads out arriving shortly afterwards. |
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Advert | |
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11-30-2007, 04:41 AM | #6 |
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If they lower the price, why not. But they should be careful: if too dominating (like the newspaper ads that jumps up in your face every time your mouse touch it, puts the company on my "avoid"-list.
Quite another thing is that I only buy PDF if there is no other option. |
11-30-2007, 09:02 AM | #7 |
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No way am I willing to pay for books that would contain advertising. This is why I do not by DVDs, I refuse to pay for adds about upcoming movies. Don't even get me going about the adds at movie theatres.
Advertising in electronic books would drive me back to Pbooks. Advertising is too invasive all ready. |
11-30-2007, 10:03 AM | #8 |
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I'll go back to what I've said from day 1 - no paper, no printing, no shipping, no storage - why are we paying as much for ebooks as we are for paper? The answer is publishers' greed.
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11-30-2007, 10:40 AM | #9 |
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I. Don't. Want. Books. With. Commercials.
The advertisements in the sample PDF were very sleek and unobtrusive, certainly, and if I had to deal with ads, I could think of worse ways to view them than through Adobe's pretty GUI. But, unless you're lucky enough to be running on an enormous screen, you're losing real-estate. That exacerbates eye-strain and adds ammunition to the folks what're criticising ebooks in general. PDF is a clean, efficient, universal medium, and offering it up as a zone for advertising seems to me like an awfully dangerous floodgate. Imagine if Staples (Office Depot) started selling subsidised reams of paper watermarked with their logo: businesses would leap at the opportunity for reduced operating expenses wherever they could get away with it and the spoilt medium would trickle down to the end-users. This is poop. This is a very big poop. Last edited by Danny Fekete; 12-03-2007 at 03:11 AM. |
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