The Nook: What should they have called it? - Page 5

Tattncat · 10-26-2009, 12:15 PM

I'm Okay with the name. Of course, I have a Sony.

LDBoblo · 10-26-2009, 03:17 PM

Judging by how slow it seems from videos, I suspect the device isn't really going to win over people for technical superiority...it relies heavily upon superficial design and brand identity to influence the impulse buyer.

I think when being pushed in that style-before-substance fashion, the name "Nook" carries with it a lot of positive elements that brand strategists and marketing firms find useful for establishing market presence and brand identity quickly. It may not be the most impressive name to some, but that is a common enough phenomenon when it comes to successful naming strategies.

Identity and recognition will need to substitute where the technology is lacking.

AprilHare · 10-26-2009, 06:58 PM

Quote:

Originally Posted by Steve Jordan

Okay, I think we're all in agreement here that Nook is a pretty silly name for an e-book reading device. So far, the only likely explanation I've heard is that B&N's guys are Dr. Seuss fans, as this quote from One Fish Two Fish Red Fish Blue Fish suggests:

...and I'm almost buying it. But it still sucks as a reader name.

So come on, MobileReaders: Let's have some good names for a B&N e-book reading device! Serious or silly, I don't really care... it can't possibly be any worse than what they gave us!

The Booklet. Seriously.

dragonbone · 10-27-2009, 03:25 AM

Quote:

Originally Posted by wodin

Call it a Cranny?

A nook is NOT a cranny though.... two different words...

tbaroghel · 10-28-2009, 11:03 AM

As a French (and mostly French speaking guy), I don't get the thing about the nook word. It sounds good to my ear, short and similar to book; Still, I would have proposed 'Biblon', the ancient Greek word for book, as something more universal, should B&N have a global reach in mind. An alternative would be latin LIBRIS, or even Egyptian PAPYRUS.

Regards from Paris,

Thierrry

desertgrandma · 10-28-2009, 11:10 AM

Quote:

Originally Posted by tbaroghel

As a French (and mostly French speaking guy), I don't get the thing about the nook word. It sounds good to my ear, short and similar to book; Still, I would have proposed 'Biblon', the ancient Greek word for book, as something more universal, should B&N have a global reach in mind. An alternative would be latin LIBRIS, or even Egyptian PAPYRUS.

Regards from Paris,

Thierrry

Perhaps its an American thing. The word has been bastardized to mean something entirely different. "Getting a little nookie" is simply another way of saying......well, you know.

kenmark · 10-28-2009, 11:13 AM

I expected the name to be "StarBook", to go along with the your coffee.

zelda_pinwheel · 10-28-2009, 11:14 AM

Quote:

Originally Posted by desertgrandma

Perhaps its an American thing. The word has been bastardized to mean something entirely different. "Getting a little nookie" is simply another way of saying......well, you know.

actually i didn't know, and only after several days of comments which sounded stranger and stranger to me i took a look on urbandictionary.com, then i understood. at first i was only thinking of the actual meaning of the word, i didn't understand either the huge reaction to it.

BenG · 10-28-2009, 11:25 AM

They should have a bundle deal with your cable company. When you get a nook you also get Syfy.

Steven Lyle Jordan · 10-28-2009, 11:42 AM

Quote:

Originally Posted by BenG

They should have a bundle deal with your cable company. When you get a nook you also get Syfy.

Naw... everyone knows Sci-fi and nook don't mix...

wodin · 10-28-2009, 01:33 PM

Quote:

Originally Posted by desertgrandma

Perhaps its an American thing. The word has been bastardized to mean something entirely different. "Getting a little nookie" is simply another way of saying......well, you know.

Is that because nookie is most discreetly obtained in nooks?

forcheville · 10-28-2009, 11:15 PM

"Nookie" has just the same meaning in Australian slang. It was the first thing that came to mind when I read the name.

Perhaps a very rough French equivalent would be calling them "livrettes"? (?)

as in "Moi, j’en aime en livrette."

dragonbone · 10-28-2009, 11:40 PM

Quote:

Originally Posted by zelda_pinwheel

actually i didn't know, and only after several days of comments which sounded stranger and stranger to me i took a look on urbandictionary.com, then i understood. at first i was only thinking of the actual meaning of the word, i didn't understand either the huge reaction to it.

Me too!!! I also had to look up the word nookie in the Urban Dictionary

.

IMO, this whole thing is just too silly for words (excuse the pun). Nook, is a real word which is used in common everyday language. The other word doesn't look the same - when written down. It doesn't even sound the same or have the same meaning (thank goodness for that)... and it's a SLANG word, to boot. Just because a few letters of a word are the same as another, doesn't make it the same word by any stretch of the imagination. If that were the case, the mind truly boggles!
Most people around the world grow up speaking several or even many - different languages, (myself included - but Americans generally EXCLUDED) so we have known how to use a dictionary from childhood. If we had to run around making those kind of mistakes, well... we would truly be lost then wouldn't we? We may as well revert back to drawing on cave walls.

tsgreer · 10-29-2009, 02:09 PM

I have to say that it's grown on me quite a bit. I hated the name when it first came out, but it's sorta catchy now. And the women in my office love the name. So on a marketing level....

tsgreer · 10-29-2009, 02:18 PM

Quote:

Originally Posted by Steve Jordan

...I guess the reason I don't like "Nook" is because it describes a space, not a thing....

And this comes from a guy who reads on his 'HP iPaq 110." Hmmm, speaking of odd names.....

Teasing Steve, you know we all luv ya!

10-28-2009, 11:03 AM	#65
tbaroghel Fan of John Irving Posts: 13 Karma: 10 Join Date: Oct 2009 Location: Paris, France Device: SONY PRS-600	As a French (and mostly French speaking guy), I don't get the thing about the nook word. It sounds good to my ear, short and similar to book; Still, I would have proposed 'Biblon', the ancient Greek word for book, as something more universal, should B&N have a global reach in mind. An alternative would be latin LIBRIS, or even Egyptian PAPYRUS. Regards from Paris, Thierrry Last edited by tbaroghel; 10-28-2009 at 11:05 AM.

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10-26-2009, 12:15 PM	#61
Tattncat Bookworm Posts: 673 Karma: 1029391 Join Date: Jun 2008 Location: Salt Lake City, Utah, USA Device: Nook Tablet, Samsung Galaxy Tab3, Sony PRS700, Sony PRS505	I'm Okay with the name. Of course, I have a Sony.

10-26-2009, 03:17 PM	#62
LDBoblo Wizard Posts: 1,385 Karma: 16056 Join Date: Jun 2009 Location: Asia Device: Kindle 3 WiFi, Sony PRS-505	Judging by how slow it seems from videos, I suspect the device isn't really going to win over people for technical superiority...it relies heavily upon superficial design and brand identity to influence the impulse buyer. I think when being pushed in that style-before-substance fashion, the name "Nook" carries with it a lot of positive elements that brand strategists and marketing firms find useful for establishing market presence and brand identity quickly. It may not be the most impressive name to some, but that is a common enough phenomenon when it comes to successful naming strategies. Identity and recognition will need to substitute where the technology is lacking.

10-28-2009, 11:13 AM	#67
kenmark Addict Posts: 204 Karma: 250000 Join Date: Jan 2009 Location: Great White North Device: PRS-505	I expected the name to be "StarBook", to go along with the your coffee.

10-28-2009, 11:25 AM	#69
BenG Home Guard Posts: 4,729 Karma: 86721650 Join Date: Jun 2007 Location: Alpha Ralpha Boulevard Device: Kindle Oasis 3G, iPhone 6	They should have a bundle deal with your cable company. When you get a nook you also get Syfy.

10-28-2009, 11:15 PM	#72
forcheville Zealot Posts: 104 Karma: 672100 Join Date: Dec 2008 Location: Melbourne, Australia Device: Sony prs650, Boox M92, Samsung Slate 7	"Nookie" has just the same meaning in Australian slang. It was the first thing that came to mind when I read the name. Perhaps a very rough French equivalent would be calling them "livrettes"? (?) as in "Moi, j’en aime en livrette."

10-29-2009, 02:09 PM	#74
tsgreer Lovin' the e-book life... Posts: 633 Karma: 2509 Join Date: Nov 2006 Location: Colorado Device: Ebookwise 1150, Sony PRS-505, Amazon Kindle, BeBook (with OpenInkpot)	I have to say that it's grown on me quite a bit. I hated the name when it first came out, but it's sorta catchy now. And the women in my office love the name. So on a marketing level....

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