09-15-2017, 06:46 PM | #31 | |
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Your second point I agree with. I doubt many rational people dismiss the importance of book placement, be it in a physical store or online. It is one aspect of publisher marketing which still retains some value. It's wonderful for those authors who can avail themselves of it. Publishers of course must continually review what they are prepared to spend on promotion and the effectiveness of it. Anecdotally they seem to be less prepared to spend on promotion, and must be reviewing the practice even for best sellers if such best sellers are selling 50% less books. Your third point I also agree with. But streaming services for music and movies do make these excellent value. For less than the price of a single Big 5 new release ebook per month, one can stream unlimited music or video. Yet the Big 5's response is to offer such unattractive terms to enterprises attempting subscription models that such services involving their books are simply not viable. And by increasing their prices! Whether overall reader numbers have dropped I don't know, though I suspect they have actually increased overall. If you confine such numbers to Big 5 readers, I think their number has dropped as many desert to the Indies. Last edited by darryl; 09-15-2017 at 06:50 PM. |
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09-15-2017, 07:05 PM | #32 | |
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09-15-2017, 09:25 PM | #33 | |
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Barry |
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09-15-2017, 10:04 PM | #34 | |
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Last edited by darryl; 09-16-2017 at 03:19 AM. |
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09-16-2017, 01:10 AM | #35 | |
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09-16-2017, 03:43 PM | #36 | |
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To find an ebook, you have to actively know to look for it. I really thought that by now, we would have been to the point where I would automatically be notified when a favored author comes out with a new work, or has a backlist published. Author alert kind of sort of lets you know when a new book comes out by an author, but it's not completely reliable and doesn't cover pure backlist ebooks. I also thought we would have curated websites or newsletters that would tell us about the new books in the various genres, but as far as I can tell, that one hasn't happened. I thought that Amazon would have improved their store and let use filter the book lists to give an individualized way of browsing for ebooks, but the amazon ebook store hasn't really changed much in the past decade. Lack of competition will do that. |
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09-18-2017, 12:08 PM | #37 |
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We have different experiences I guess. I have friends and coworkers who aren't 'readers', but in the old days would take a popular best seller to the beach or on vacation (or would pick one up at an airport), but who otherwise didn't read for pleasure. Those people don't read now.
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09-18-2017, 03:04 PM | #38 |
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Probably a difference in definitions, too. You seem to be using the term "non-reader" to describe someone I would consider to be a "casual reader." Whereas my definition of a non-reader is someone who would prefer to do nearly anything rather than resort to reading a book (provided they're literate, of course). In my opinion, publishers have never been able to rely on purchases from those people.
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09-18-2017, 03:11 PM | #39 | |
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Raise prices too much and you lose sales. So while you won't make as much profit per book sold, you'll sell more. Last edited by JSWolf; 09-18-2017 at 03:15 PM. |
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