09-13-2017, 01:02 PM | #16 | |
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I do find myself wondering which best selling authors are getting the boot. |
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09-13-2017, 06:25 PM | #17 | |
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Book publishing tends to be very cyclic as genres and sub-genres go in and out of fashion. Authors get stale or have trouble adjusting to the new tastes. It's really not all that uncommon for a mid-tier writer to have a 10-15 year career. For those who have been reading awhile, how many authors who got their start in the early 80's are still actively publishing new works with the major publishers 20 years later? I have a lot of authors who have one or two series and then kind of disappeared. The flip side is that as publishing houses were bought out and have consolidated in large mega corporations, the bean counters have a lot more control and companies are looking for more growth than steady profitability. I doubt that very many best selling authors will get the boot, but I'm sure that various formally best seller authors, whose sells have dropped below that magic mark have been. On the other hand, various publishers are introducing new authors all the time as book sales shift around. Harry Potter started a host of "wizard school" books in the youth market. I've seen SF/F go through a number of cycles - high fantasy, sword and sorcery, urban fantasy, werewolf and vampire romance, steam punk, military SF and so on. I'm sure the cycles will continue as someone gets hot with some sub-genre and other authors rush to try to ride the wave. |
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09-13-2017, 06:28 PM | #18 | |
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09-13-2017, 07:14 PM | #19 | |
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It's really very simple. Publishing is a business. In the 80's there was effectively no price competition. Now there is. The "fat" is no longer there. This extract from KKR's blog article sets out her perception of their response.
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09-14-2017, 09:38 AM | #20 | ||
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Last edited by ZodWallop; 09-14-2017 at 09:49 AM. |
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09-14-2017, 07:14 PM | #21 |
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What I found quite interesting was John Grisham's statement that he is selling about half the books he was years ago, yet his books are still at or near the top of the charts. KKR believes this is a good result amongst best sellers. If best sellers are turning over far less books than they would have done in the past, what is the explanation? KKR talks about Grisham being cut back to only his core readers, missing out on those non hard core readers who bought because of convenience and high availability everywhere, at airports for instance. This probably does play a role, but I'm sure there are other reasons.
Are there less readers? Are people reading less? Perhaps, though I rather doubt it. Certainly many of us on Mobileread are reading even more, though we are not of course typical. I suspect the main reason is that there are more readers reading more books, but this increase in demand is far exceeded by the exponential increase in supply. I also think best sellers such as Grisham also suffer from the high ebook prices set by their publishers. Ebooks are discoverable everywhere and immediately available. When you take your ereader to the airport you don't need to buy from a bookshop and their carefully curated selection of paperback blockbusters. There is an Amazon store right there with you. This of course fits in quite well with KKR's reasoning referred to above. Many travellers who just wanted something not terrible to read on the plane who would have visited the airport shop and bought John Grisham's latest on the front table at $15.99 are no longer doing so. Last edited by darryl; 09-14-2017 at 07:17 PM. |
09-15-2017, 06:00 AM | #22 | |
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So, I'd look somewhere else for reasons why major bestsellers sell fewer books than they (or other major bestsellers) used to - typically, economic reasons. If your reader base is largely composed of people who have less freely disposable income, it is to be expected that they will buy fewer books. People who used to buy, say, 4 or 5 books a year (most likely highly visible - bestsellers) will cut down to 1 or 2. |
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09-15-2017, 07:35 AM | #23 | |
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I'd be interested in your further comments. |
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09-15-2017, 09:24 AM | #24 | |
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I think that there are a number of factors. First, there are best sellers and there are best sellers. Big names such as Grisham and King have enough of a fanbase that their newest will almost always show up on the best seller list. That doesn't mean that the latest and greatest is selling as much as their earlier mega hit. That's the difference between popping up on the best seller list for a week or two when the book comes out, and staying on the list for week after week after week, like their earlier books did. That's very normal. Do you think that Dan Brown's Inferno sold anything remotely like The Da Vinci Code did? Second, I do think there is a big drop in impulse buys for the big name authors. 10 years ago, you had a lot of book stores and news stands selling books and the big name authors had their books placed front and center. As much as some dismiss publisher marketing, I would suggest that book placement had a very big impact with regards to major sells for such authors. They still haven't figured out on line discoverability. Anyone who is in business knows how important discoverability is. Third, I think that there is a lot more entertainment options to compete with. Books have to compete with video games, binge netflix watching, and a host of other things. |
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09-15-2017, 09:36 AM | #25 |
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Yeah, this is what killed book sales, I think. All those non-readers who would pick up a book when they were stuck in an airport now check Facebook, Pinterest, etc on their phones instead. Just check any airport electrical outlet. That's where all the casual 'airport readers' have gone.
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09-15-2017, 10:42 AM | #26 | |
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09-15-2017, 03:04 PM | #27 |
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I read compulsively but there have been times when most of what I was reading was online or email rather then published books. There's information, stories(epics) and opinions to be found online for no additional cost and much of it is well worth reading (of course much more is lies, misunderstandings and dreck)
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09-15-2017, 05:10 PM | #28 |
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Me neither
The reason for doing that is that my opinions/predictions were quite extreme as compared to the current status quo, and they would have made good click-bait and good ranting material for his comment section. |
09-15-2017, 05:11 PM | #29 |
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09-15-2017, 05:27 PM | #30 | |
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Taking this situation to the extreme, it will mean that the big publishers will merge into 4 publishers, where there will be new midlist authors that will be dropped, which will make it harder for newer people to be published, lowering the publisher's income because fewer and fewer new books will be published, which will cause them to merge into 3 publishers.... and so on. In the end, following this rationale, the big 5 will be gone, replaced by hundreds of new small publishers... and we're back in 1900 again, with the exception that there's now an internet which gives everyone access to any book of any publisher, all over the world. |
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