07-08-2010, 10:54 AM | #1 | |
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Study: AMOLED supply hurting Android, won't climb fast soon
http://www.electronista.com/articles...d.lcd.by.2014/
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07-08-2010, 12:33 PM | #2 |
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The title is a bit of an exaggeration. The AMOLED shortage supply is not hurting the Android market, it's hurting the "HTC" with their "HTC Incredible" phone.
Interesting how the article mentions the Samsung Galaxy uses Spuer AMOLED, but fails to mention that it is also an Android phone. Also as a side note, there is some speculation that Samsung might be stiffing production in order to make sure they have ample supply for it's Super AMOLED and also holding production until the Galaxy ships latter this summer. (No facts behind this claim just good ol paranoia) This delay has caused HTC has moved away from the AMOLED and go with the SONY's Super TFT LCD. =X= |
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07-08-2010, 12:35 PM | #3 | |
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07-08-2010, 01:32 PM | #4 |
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Yeah, it's usually based on how the cooperate structure. Some companies expect that all divisions work together to produce a uniform vision, some cooperates treat each division as an individual business.
So often times many divisions have to generate revenue in order to justify their existence and so they go out to external companies to generate sales. And while I do agree with you, I guess I'm more surprised that a company such as HTC would build a flag ship product using a direct competitors technology and not expect Samsung to pull such a stunt. (My feeling is they had a hunch and had some sort of backup plan with the SONY screens, which is why they where able get replacement parts so quickly) |
07-10-2010, 08:35 AM | #5 |
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07-10-2010, 02:01 PM | #6 |
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I think HTC probably underestimated both demand and samsung's eagerness for the mobile market.
As far as them using a competitor's product, samsung's own phones are mostly using the better super amoled screens so it would actually be in samsung's interest to sell a lesser version to htc as it would put their own models in a better light while making more profits for their screen division. One thing I have never really got with most of these screens is what is the big deal with the ever higher resolution on these relatively small screens, it seems like a waste of battery life for nominal gain since there are limits to the size people will want things like text anyway. |
07-10-2010, 11:07 PM | #7 |
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I'm not a huge fan of the AMOLED screens either. Most of the current ones use a system called PenTile, which uses two sub-pixels per element rather than the usual three.
A standard LCD pixel has three sub-pixels: red, green, and blue. A PenTile AMOLED pixel has either a double-wide red and a standard green sub-pixel, or a double-wide blue and a standard green sub-pixel. This works very well when displaying color images, such as photographs; but not as well when displaying text. Because no one pixel contains all three colors, text loses some crispness; especially when compared to the Motorola Droid, which has a higher resolution to begin with. AMOLED is great, but not the best option for everyone. |
07-11-2010, 08:31 AM | #8 | |
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07-11-2010, 12:03 PM | #9 |
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I have actually used plenty of phones and while things as low rez as the cheaper blackberries are noticeable, once you get up to the hvga level of resolution I just don't notice major benefits on these smaller screens.
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