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01-26-2010, 09:41 AM | #1 | |
Wizard
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Book Industry Study Group "1/5 of US Readers Switched to Digital Only in 2009"
While reading this press release http://www.realwire.com/release_deta...eleaseID=14904
I found this quote from Robert Elding, marketing director of YUDU Media, and former head of Online Marketing at The Times newspaper and Internet consultant at BBC and BSkyB Quote:
http://www.bisg.org/ |
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01-26-2010, 10:05 AM | #2 |
Wizard
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I question that figure, but no doubt more folks than ever are reading ebooks. When I started with them 10 years ago I was the only person I knew that had even heard of them. Now, there is a much greater awareness, and use.
As I say, the change will be slow (took ten years to get this far), but will happen. |
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01-26-2010, 11:14 AM | #3 |
Wizard
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And yet according to the same group, only 1.7% of all books purchased were digital in the last quarter of 2009. That's still impressive and represents a 42% rise over the course of the year. It's nowhere near 20%, though, and I wonder if this guy isn't massaging things a bit.
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01-26-2010, 06:38 PM | #4 | |
Literacy = Understanding
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Quote:
All of the studies are distorted but I don't find it hard to believe that very casual readers have decided to read the 1 or 2 books they read each year on their iPod or smartphone rather than buy a p version. That would account for the 20% cited by the OP. |
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