Amazon UK spend £XX get £Y credit

[sufue]

New offer for me via a banner ad: £3 credit for £10 purchase of Kindle UK books between Mar 22 and Mar 29. Looks like the same as previous offers, although it mentions "Prime customers", and I'm not Prime in the UK. So we shall see.

FAQ:

Spoiler:

Frequently Asked Questions:
How do I get my Kindle Book credit?
Prime customers receive their Kindle Book credit after activating the offer and spending £10 or more on any one or more Kindle Books between March 22, 2023 to March 29, 2023 (in one or multiple transactions). You must activate your offer by clicking on the marketing banners any time during the offer period in order for your purchases to count.

What if I haven't activated the offer?
If you have landed on this page without clicking on the offer email or offer push notification sent by us directly to you or without clicking on the offer banner on Amazon.co.uk, please click here - Get offer, wait for this page to reload and start shopping for Kindle Books.

Which Kindle Books count towards the offer?
Any Kindle Book that you purchase on Amazon.co.uk during the offer period will count, including Kindle Book gift orders, bulk Kindle Book orders, and pre-orders that are fulfilled during the offer period. Activation can occur at any time during the offer period. Pre-orders that are fulfilled outside of the offer period are excluded from this offer.

When is the offer period?
The offer period is between March 22, 2023 to March 29, 2023.

When do I get my credit?
Your credit will be automatically applied to your account within 4 days after spending the specified amount on any one or more Kindle Books. We will notify you via email once your credit has been applied to your account.

How do I use my Kindle Book credit?
Your £3 Kindle Book credit is automatically redeemed on your next Kindle Book purchase. Any Kindle Book sold on Amazon.co.uk is eligible for this credit.

When does my Kindle Book credit expire?
Your Kindle Book credit expires at 11.59 PM (BST) on April 29, 2023.

Limited-time offer. Terms and conditions apply.

T&Cs:

Spoiler:

Terms and Conditions
• This is a limited-time offer. The offer is non-transferable and may not be resold.
• Redemption Steps: To receive the promotional credits, you must: (1) activate the offer by clicking on marketing banners at any time before 11.59pm (BST) on 29 March, 2023 and (2) spend £10 or more on any one or more Kindle Books before 11.59pm (BST) on 29 March, 2023.
• Within 4 days of completing the Redemption Steps, the promotional credits will be attributed directly to your customer account and automatically applied to your next qualifying Kindle Book purchase. You will receive an e-mail from Amazon confirming that the promotional credit has been applied to your customer account. The e-mail will also provide instructions on how to redeem the promotional credit.
• The promotional credits will expire at 11.59pm (BST) 30 days from the activation date of the offer. You can view your available promotional credit balance on any Kindle Book detail page. Confirmation that the promotional credit has been applied to a Kindle Book purchase will appear on the Order Summary Page. You will not need to enter a promotional code during checkout for the promotional credit to apply.
• The offer only applies to eligible Kindle Books sold by Amazon Media EU Sàrl at the website www.amazon.co.uk (the “Website”). The offer does not apply to Kindle Books sold on other Amazon websites.
• Use of the promotional credit requires an Amazon.co.uk account and acceptance of the Amazon Kindle Store Terms of Use.
• Purchaser will be responsible for the final price of an Kindle Book after the promotional credit is applied to that title.
• The promotional credit will not reduce the price of the items to which it is applied, though it will automatically reduce the amount you pay.
• This offer is only to customers located in the Great Britain, Guernsey, Jersey, Gibraltar, and Isle of Man.
• If any of the Kindle Books purchased using this promotional credit are returned, your refund will equal the amount you paid for the Kindle Books. The promotional credit will not be available for re-use. All refunds are subject to applicable Amazon refund policies.
• This offer may not be combined with other offers or other promo codes.
• If you violate any of these Terms and Conditions, the offer will be invalid.
• This credit can be used on multiple qualifying Kindle Book titles, in multiple transactions, up to a maximum benefit of 5.00 GBP.
• Amazon.co.uk reserves the right to modify or cancel this offer at any time.
• Each promotional credit has no cash redemption value.
• Unlike Amazon.co.uk Gift Cards, you will not be able to view any unused promotional codes or promotional rewards in the Your Account section of www.amazon.co.uk.

[Quoth]

No, I did it already (including using up the £3 credit), it's just anyone able to buy Kindle ebooks on the UK Marketplace, which is not just UK residents. I'm not in the UK and not in Prime or KU.

You do have to click on the banner ad to enable the offer and I don't often visit the main Kindle page that has it.

[sufue]

And I just got mine too, so the Prime thing wasn't an issue...