Crains NY: CEO increased BN.com’s share in e-books by nearly 20%

[kjk]

http://www.authorlink.com/news/item/...-Under-New-CEO

Barnes & Noble’s new CEO William Lynch is making rapid headway for Barnes & Noble in the e-book market. According to Crains New York, Williams has increased BN.com’s share in e-books by nearly 20%, making it a distant second to dominant player Amazon.com.

Brothers Len and Steve Riggio, who had run the company for decades, appointed Lynch chief executive in March just 16 months after the-39-year-old executive came on board to run BN.com’s online bookstore.

I don't have an account on Crain's New York to read the actual article, but:
1) Increased what original share of the eBook market by 20%?
2) How did they determine B&N was a distant second to Amazon, since Amazon won't release their numbers?

Anyone have a Crain's account?

[Blue Tyson]

Yes, going from 0.0001 to 0.00012 wouldn't take much.

[wallcraft]

Originally Posted by kjk

How did they determine B&N was a distant second to Amazon, since Amazon won't release their numbers?

Since they are at best a distant second, B&N just needs to know who is third. There has been recent speculation that Apple has ~10% of the US ebook market, see Apple has only 10% of ebook market, not 22%. So presumably B&N now has more than 10% of the market, and Apple is probably third. Don't forget that B&N includes FictionWise.

B&N are telling us this now, because Apple isn't going to stay at 10%. They could go down in the long term, but more likely Apple is going to get a larger share as iPad and iPhone owners buy more of their ebooks from Apple.