04-06-2010, 06:27 PM | #16 | |
Cannon Fodder
Posts: 2,819
Karma: 50921712
Join Date: Jan 2009
Location: Probably a library
Device: PRS-350, Kindle DX, Kindle Paperwhite
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Quote:
With agency, the price is the price. We lose most of our ability to issue coupons, promotions, special discounts, kickbacks, buy-X-get-one-free." http://blog.kobobooks.com/2010/03/29...like-its-9-99/ The agency model discriminates against the small players. Looking at who has adopted the model vs those who are currently embargoed. Adopt: Sony, B&N, Amazon, Apple Embargo: BoB, FW, Deisel All of the embargoed players rely on Customer Loyalty programs to drive sales. As described in the Kobo blog, the agency model discriminates against customer loyalty programs. By curtailing the business model of some retailers, the agency model hurts those retailer's ability to compete in the marketplace, and hurts my ability, as a consumer, to obtain a competitive price. All of the currently embargoed retailers rely on Customer Loyalty programs. None of the major players do. Not only does the new model affect their own books, it also impacts the sales of other publishers. By restricting the Customer Loyalty programs, I can no longer find saving by combining a purchase from one of "The 5" with a purchase from an independent publisher. This hurts my ability, as a consumer, to obtain the lowest possible price for aggregate purchases. It also forces the smaller retailers to abandon a proven sales model that competes with the likes of Amazon and B&N. Fictionwise has already discontinued their Buywise Club membership. |
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04-06-2010, 08:15 PM | #17 | |
Fanatic
Posts: 555
Karma: 40032
Join Date: Oct 2008
Location: Boston :)
Device: Kindle, Kobo Aura H20, Pixel XL
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Quote:
(Occasionally, when I visit an independent store that I like, I will buy a book or two at full price because for its paying for the shopping experience as much as the book. Same for other types of independent retailers because I hate how they are disappearing and would rather shop on-line than visit a big box store) |
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