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01-03-2011, 06:58 PM | #1 | ||
Banned
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Nook sales make BN financials shine; almost 1/3 of Internet users will own a Kindle
Interesting stats in a combo post from Teleread. Drawing from the two sources:
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01-03-2011, 07:10 PM | #2 |
Wizard
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Details on demographics of survey would be useful in appraising accuracy. Isn't JP Morgan an investment bank, not a poller? I wonder who finances B&N and Amazon when they need money? Or am I ridiculously paranoid?
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01-03-2011, 07:19 PM | #3 |
Grand Master of Flowers
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Yeah, I'm skeptical, both about the number of people planning on buying Kindles and the number of people who know what a Nook is.
A "survey" can just mean sending out e-mails and seeing who responds; unless it's a randomized poll, it has no real value. |
01-03-2011, 07:20 PM | #4 |
Literary Goodness
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Meh. Why own a Kindle when I can just read Kindle books on my Nook?
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01-03-2011, 08:51 PM | #5 |
Blue Captain
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01-03-2011, 09:15 PM | #6 |
Literary Goodness
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I'm with you on all except for the "better screen." I prefer LCD (and now, capacitive) over e-ink. E-ink I'd have to get used to, but I've been reading books on backlit screens since the Palm iiic days.
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01-03-2011, 10:48 PM | #7 | |
Wizard
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01-03-2011, 11:04 PM | #8 |
Montreal wins Grey Cup!
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My first thought was to wonder whether the pollsters made clear that they were referring to the Amazon Kindle. If not, I can imagine people responding that they intended to buy one without really having a specific brand in mind.
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01-03-2011, 11:10 PM | #9 |
Professional Contrarian
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JP Morgan, and almost every investment bank AFAIK, have equity researchers that try to figure these sorts of things out. They typically sell the reports (to institutions and financial types afaik) as well as use them internally to advise clients and their own traders.
The 28% figure sounds way too high, since that could be over 60 million Kindle users by Dec 2011. I'd assume something got lost in translation. |
01-03-2011, 11:55 PM | #10 | |
Sharp Shootin' Grandma
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Quote:
I cannot discuss anything specific I have ever typed for them but I can say that they don't ever release information without hardcore scientific facts to back it up. The numbers reported here may or may not been accurately reported by secondary sources - I didn't bother to check. |
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01-04-2011, 08:33 AM | #11 |
Guru
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01-04-2011, 08:42 AM | #12 | |
eBook Enthusiast
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01-04-2011, 08:59 AM | #13 |
Wizard
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Maybe they dropped a decimal point?
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01-04-2011, 10:13 AM | #14 |
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01-04-2011, 10:43 AM | #15 | |
Evangelist
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I think the answer's in the first line folks:-
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So not 28% of internet users, just 28% of the internet users that responded to JPMorgan's survey in December. And I'm always a little suspicious of surveys that don't give the number of respondents, too Pete |
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