iPad Hearst Strikes Deal with Apple on iPad Subscriptions

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http://online.wsj.com/article/SB1000...693751580.html

In a big win for Apple Inc., magazine publisher Hearst Corp. has agreed to sell subscriptions to the iPad editions of a range of its publications through iTunes, beginning with three of its popular magazines, the publisher said.

Starting with their July issues, apps for Esquire, Popular Mechanics and O, The Oprah Magazine, will be available through a new service from Apple that allows customers to sign up for subscriptions inside the apps and get billed automatically. Subscriptions to all three publications will be sold for $1.99 a month or $19.99 a year.

Hearst said it will eventually sell newspaper apps and other content it owns on a subscription basis through iTunes too. Hearst also owns the San Francisco Chronicle and Houston Chronicle, among other newspapers

Time magazine recently started giving paper subscribers free access to their iPad edition as well-wonder if they are going to offer in-app subscriptions when the June 30 deadline comes around.