Yikes! Kindle Abuse! Call the Cops!

daffy4u · 11-10-2010, 11:42 AM

2 new Kindle ads. This first one freaks me out.

From CrunchGear:

This one is really cute (but I still have some concerns).

poohbear_nc · 11-10-2010, 11:48 AM

You're right about #1 - all that action - and not even in a protective Kindle cover!

[although I did chuckle at the dog - all my cats have "marked" my kindle as I read]

Nathan Campos · 11-10-2010, 11:49 AM

What is the problem with the first ad?

Anyway, as I can see Amazon is now trying to attract the children to buy their product, since they sell more for adults. Amazon is intelligent

Nathan Campos · 11-10-2010, 11:52 AM

Quote:

Originally Posted by poohbear_nc

You're right about #1 - all that action - and not even in a protective Kindle cover!

[although I did chuckle at the dog - all my cats have "marked" my kindle as I read]

I don't use a Kindle cover. But my Kindle is like a God for me. Seriously, every time I'm going to touch on my Kindle DX, I wash my hands.

Covers are old-fashioned for me

desertblues · 11-10-2010, 01:06 PM

NO COVER? That can't be true..................

And did I hear a faint music of Harry Potter in the add? The one book(s) that isn't to be had as an ebook?

rhadin · 11-10-2010, 01:20 PM

OK, Daffy, I'm confused. What is wrong with either ad? Sure it would be nice to have a cover on the Kindle, but almost everyone I know who owns a Kindle didn't buy a cover and treats their Kindle as shown in video 1.

As for video 2, I actually think the ad is clever. The boy has broad reading interests and what better way to satisfy it than with an e-reader? Well, I guess, if grandma really wanted to give the very best, she could have gotten him a Sony, but second best isn't so bad.

daffy4u · 11-10-2010, 01:40 PM

Quote:

Originally Posted by rhadin

OK, Daffy, I'm confused. What is wrong with either ad? Sure it would be nice to have a cover on the Kindle, but almost everyone I know who owns a Kindle didn't buy a cover and treats their Kindle as shown in video 1.

Well, I predict many returned Kindles due to broken screens and maybe a few lawsuits. "Hey, the commercial didn't show a cover!", "I didn't know I shouldn't sit down with my Kindle in my back pocket or keep it in a drawer with sharp jewelry." and so on and so on.

Same with the kid. eBook readers are still fragile devices, so a cover should have been shown (although I thought I saw a green one for a second in the 2nd spot but it was the wrapping paper).

Quote:

Well, I guess, if grandma really wanted to give the very best, she could have gotten him a Sony, but second best isn't so bad.

kindlekitten · 11-10-2010, 02:49 PM

Quote:

Originally Posted by poohbear_nc

You're right about #1 - all that action - and not even in a protective Kindle cover!

[although I did chuckle at the dog - all my cats have "marked" my kindle as I read]

I was going to say, oh noes! it's nekkid!!! kindle kitten was all about chewing on the corners of the kitten and had gotten page turns down to a science. Arwen and Strider just rub on it.

Quote:

Originally Posted by Nathan Campos

What is the problem with the first ad?

Anyway, as I can see Amazon is now trying to attract the children to buy their product, since they sell more for adults. Amazon is intelligent

Quote:

Originally Posted by rhadin

OK, Daffy, I'm confused. What is wrong with either ad? Sure it would be nice to have a cover on the Kindle, but almost everyone I know who owns a Kindle didn't buy a cover and treats their Kindle as shown in video 1.

As for video 2, I actually think the ad is clever. The boy has broad reading interests and what better way to satisfy it than with an e-reader? Well, I guess, if grandma really wanted to give the very best, she could have gotten him a Sony, but second best isn't so bad.

Barty · 11-10-2010, 03:25 PM

They show the kindle nekkid but not the hot woman in the bed? Talk about getting your priorities wrong.

paulroberthill · 11-10-2010, 03:43 PM

Quote:

Originally Posted by Nathan Campos

Anyway, as I can see Amazon is now trying to attract the children to buy their product, since they sell more for adults. Amazon is intelligent

My niece would love a kindle. She's a bookworm like me, & comes from a family that doesn't even own a bookcase! She reads on the toilet, in bed & in the bath. My mum supplies her with books from boot fairs.

Took her to Waterstones in Piccadilly (Europe's largest bookshop) and she was in heaven. LOL

I guess some of my genes made it through!

Francesco · 11-10-2010, 05:04 PM

rocking baby while reading the kindle?
check

desertgrandma · 11-10-2010, 06:35 PM

[QUOTE=daffy4u;1208814]2 new Kindle ads. This first one freaks me out.

/QUOTE]

totally agree. You can' fling it about, or stick it into uour back pocket, and throwing it into your jewelry drawer?.......thats just asking for trouble.

I've grown to love reading it 'nekkid' (the Kindle!) but allowing the dog to lick all over it??

UH UH! To me, its being advertised as being way more sturdy than it is.....and its going to come back and bite them.

cjottawa · 11-10-2010, 08:54 PM

I made this comment on the second video, over on YouTube, which I repeat here:

Quote:

Amazon has hit a home run with this commercial.

To me at least, it tugs at the heart strings as I grew up with a passion for reading and learning.

I loved buying, receiving and reading books and could never get enough of them.

Add a savvy grandma to the mix who sees the power of having a "book" that's really unlimited books and, well, I wish I'd had a Kindle as a kid. I'll have to settle for one as a big kid.

Another nuance I missed: the glimmer in grandma's eye when she sees her grandson's passion for reading.

I really love this commercial.

LDBoblo · 11-11-2010, 02:19 AM

I don't have a cover (yet) for my Kindle, and while I do have concerns about the glass screen, I think it's pretty usable without much or any protection.

That back pocket thing though...I've never understood that. We've got commercials where folks put smartphones with big glass screens into their back pocket too, sometimes leaving half the phone exposed. Do people actually do that? I practically never sit down, and I can't imagine putting a glass-screened device in my back pocket.

Addendum: ...I hope the kid in the second video has been resourceful in finding free ebooks on his own. Otherwise, with the grandmother's account (she was apparently not monitoring purchases on her account, and I doubt the kid has his own credit card [but it's America so who knows]), that kid could become a dangerous financial parasite.

Nathan Campos · 11-11-2010, 03:30 AM

Quote:

Originally Posted by paulroberthill

My niece would love a kindle. She's a bookworm like me, & comes from a family that doesn't even own a bookcase! She reads on the toilet, in bed & in the bath. My mum supplies her with books from boot fairs.

Took her to Waterstones in Piccadilly (Europe's largest bookshop) and she was in heaven. LOL

I guess some of my genes made it through!

Nice to hear this

11-11-2010, 02:19 AM	#14
LDBoblo Wizard Posts: 1,385 Karma: 16056 Join Date: Jun 2009 Location: Asia Device: Kindle 3 WiFi, Sony PRS-505	I don't have a cover (yet) for my Kindle, and while I do have concerns about the glass screen, I think it's pretty usable without much or any protection. That back pocket thing though...I've never understood that. We've got commercials where folks put smartphones with big glass screens into their back pocket too, sometimes leaving half the phone exposed. Do people actually do that? I practically never sit down, and I can't imagine putting a glass-screened device in my back pocket. Addendum: ...I hope the kid in the second video has been resourceful in finding free ebooks on his own. Otherwise, with the grandmother's account (she was apparently not monitoring purchases on her account, and I doubt the kid has his own credit card [but it's America so who knows]), that kid could become a dangerous financial parasite. Last edited by LDBoblo; 11-11-2010 at 02:31 AM.

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11-10-2010, 11:42 AM	#1
daffy4u I'm Super Kindle-icious Posts: 6,734 Karma: 2434103 Join Date: Apr 2008 Location: Long Drive, Calinadia Candafornia Device: KDXG, KT, Oasis	Yikes! Kindle Abuse! Call the Cops! 2 new Kindle ads. This first one freaks me out. From CrunchGear: This one is really cute (but I still have some concerns).

11-10-2010, 11:48 AM	#2
poohbear_nc Now what? Posts: 58,799 Karma: 135181808 Join Date: Feb 2009 Location: Durham, NC Device: Every Kindle Ever Made & To Be Made!	You're right about #1 - all that action - and not even in a protective Kindle cover! [although I did chuckle at the dog - all my cats have "marked" my kindle as I read]

11-10-2010, 11:49 AM	#3
Nathan Campos Groupie Posts: 194 Karma: 250000 Join Date: Nov 2009 Location: Brazil Device: Kindle DX & Kindle (2011)	What is the problem with the first ad? Anyway, as I can see Amazon is now trying to attract the children to buy their product, since they sell more for adults. Amazon is intelligent

11-10-2010, 01:06 PM	#5
desertblues Home for the moment Posts: 5,127 Karma: 27718936 Join Date: Jan 2009 Location: travelling Device: various	NO COVER? That can't be true.................. And did I hear a faint music of Harry Potter in the add? The one book(s) that isn't to be had as an ebook?

11-10-2010, 01:20 PM	#6
rhadin Literacy = Understanding Posts: 4,833 Karma: 59674358 Join Date: Dec 2007 Location: The World of Books Device: Nook, Nook Tablet	OK, Daffy, I'm confused. What is wrong with either ad? Sure it would be nice to have a cover on the Kindle, but almost everyone I know who owns a Kindle didn't buy a cover and treats their Kindle as shown in video 1. As for video 2, I actually think the ad is clever. The boy has broad reading interests and what better way to satisfy it than with an e-reader? Well, I guess, if grandma really wanted to give the very best, she could have gotten him a Sony, but second best isn't so bad.

11-10-2010, 03:25 PM	#9
Barty doofus Posts: 2,518 Karma: 13036221 Join Date: Sep 2010 Device: Kobo Libra 2, Kindle Voyage	They show the kindle nekkid but not the hot woman in the bed? Talk about getting your priorities wrong.

11-10-2010, 05:04 PM	#11
Francesco Aficionado Posts: 391 Karma: 710 Join Date: Jul 2003 Location: Denver, CO, USA Device: Nexus 7, Kindle Touch	rocking baby while reading the kindle? check

11-10-2010, 06:35 PM	#12
desertgrandma Enjoying the show.... Posts: 14,270 Karma: 10462841 Join Date: Jun 2008 Location: Arizona Device: A K1, Kindle Paperwhite, an Ipod, IPad2, Iphone, an Ipad Mini & macAir	[QUOTE=daffy4u;1208814]2 new Kindle ads. This first one freaks me out. /QUOTE] totally agree. You can' fling it about, or stick it into uour back pocket, and throwing it into your jewelry drawer?.......thats just asking for trouble. I've grown to love reading it 'nekkid' (the Kindle!) but allowing the dog to lick all over it?? UH UH! To me, its being advertised as being way more sturdy than it is.....and its going to come back and bite them.

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