What I saw at the LAX airport!

Lobo59 · 11-11-2007, 08:29 AM

As I was going through security at Terminal 2 at the Los Angeles Intl airport I surprised to see a Sony Advertisement for the PRS-505 on the bottom of the white bins that go through the X-Ray machines. It was the advert that Sony has on their website, a picture of a silver 505 next to a stack of books. The TSA agent said that companies pay to do it. (Those marketing people think of everything!) I was thinking of taking a picture of it with my iPhone but was worried that the TSA agents would take issue.
I thought it was a creative way to advertise to those people who would most likely buy it, frequent flyers....

Lobo59

Alexander Turcic · 11-11-2007, 08:44 AM

Quote:

Originally Posted by Lobo59

...Sony Advertisement for the PRS-505 on the bottom of the white bins that go through the X-Ray machines...

What a fantastic spot to place an e-book reader ad!

Anecdote: I brought my mom to the airport last week and she had so much luggage (including a small dog) that she decided to leave her heavy paper books behind. Imagine how happy she would have been had had she the Sony Reader in her bag.

mcramer · 11-12-2007, 12:18 AM

anyone seen the 505 for sale at lax? i vaguely remember seeing the 500 there in march and am passing through again in december and wouldn't mind picking one up.......

Zevs · 11-12-2007, 11:58 AM

Quote:

Originally Posted by mcramer

anyone seen the 505 for sale at lax? i vaguely remember seeing the 500 there in march and am passing through again in december and wouldn't mind picking one up.......

No, but I saw it and bought it at Logan in Boston at Borders.

Zevs

NatCh · 11-12-2007, 12:17 PM

They've got an ad in this month's SkyMall magazine, too. I have to read something during take off and landing.

dhill · 11-12-2007, 04:33 PM

LAX is being used to test ads in the security areas at airports (captive audience). Soon to come, ads on the floors and on the metal tables in addition to the boxes.

Lobo59 · 11-14-2007, 05:21 PM

I haven't seen a PRS-500/505 at the LAX airport, but I bought my 505 at the Detroit Metro Airport. There are two Borders Books stores there and they sell the Silver readers. One interesting thing is that a few days ago I was at one of the DTW Borders Book store and the Sony Reader boxes locked behind glass under the display had stickers on them saying that a $25.00 (I think) discount at the Borders/Sony ebook site was included. Has anyone heard when that site will be available?

Lobo

NatCh · 11-14-2007, 05:23 PM

Last I heard (several months old) it was still in the planning stages.

wmrawls · 11-15-2007, 11:04 AM

Quote:

Originally Posted by NatCh

They've got an ad in this month's SkyMall magazine, too. I have to read something during take off and landing.

Ditto. Saw it this week on my way to Germany. Thats one of the small downsides to the electronic format..not able to read during the long the down time they mandate before takeoff and landing...maybe someday.

NatCh · 11-15-2007, 11:27 AM

The obnoxious thing to my mind is that since the Reader still has the processor spinning and the OS running, it isn't really any more off when it's "off" than it is when it's "on."

kezza · 11-15-2007, 02:18 PM

Quote:

Originally Posted by NatCh

The obnoxious thing to my mind is that since the Reader still has the processor spinning and the OS running, it isn't really any more off when it's "off" than it is when it's "on."

It's the same with PDAs, iPods and even some computers in sleep mode. They're just trying to be hyper-cautious, but it is really annoying to have nothing but the airline magazine and the skymall catalog to read during takeoff and landing. Sometimes I buy a magazine I'll actually enjoy at the airport, but usually I forget.

Alexander Turcic · 11-16-2007, 05:13 AM

Quote:

Originally Posted by kezza

Sometimes I buy a magazine I'll actually enjoy at the airport...

Ditto. I usually get a random newspaper or magazine just to pass the time until I can switch on my Reader again.

E-paper will pass the test (as a replacement of p-paper) once flight assistants won't be able to tell the difference anymore and thus won't tell you to switch off your device.

tcv · 11-18-2007, 09:35 PM

Quick FYI: I saw these 505 display ads in Sky Harbor (PHX- Phoenix) and Logan International (BOS - Boston).

airlik · 11-19-2007, 09:28 AM

Saw an ad on the wall in an ATL terminal as well...

Rocketime · 11-19-2007, 11:54 AM

Quote:

Originally Posted by Alexander Turcic

Ditto. I usually get a random newspaper or magazine just to pass the time until I can switch on my Reader again.

E-paper will pass the test (as a replacement of p-paper) once flight assistants won't be able to tell the difference anymore and thus won't tell you to switch off your device.

During takeoff and landing, I slip my reader into one of my old magazines and nobody is the wiser, except my wife whom is a Flight Attendant for American. She just shakes her head when I do that. She admitted she wouldn't pick up on it while working a flight.

And I agree with NatCh that it is on when it is off and off when it is on.

11-11-2007, 08:29 AM	#1
Lobo59 Member Posts: 14 Karma: 10 Join Date: Sep 2007 Device: Sony PRS-505	What I saw at the LAX airport! As I was going through security at Terminal 2 at the Los Angeles Intl airport I surprised to see a Sony Advertisement for the PRS-505 on the bottom of the white bins that go through the X-Ray machines. It was the advert that Sony has on their website, a picture of a silver 505 next to a stack of books. The TSA agent said that companies pay to do it. (Those marketing people think of everything!) I was thinking of taking a picture of it with my iPhone but was worried that the TSA agents would take issue. I thought it was a creative way to advertise to those people who would most likely buy it, frequent flyers.... Lobo59

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11-12-2007, 12:18 AM	#3
mcramer Kiwi reader Posts: 107 Karma: 349 Join Date: Sep 2007 Location: Wellington, New Zealand Device: iPad, iPhone	anyone seen the 505 for sale at lax? i vaguely remember seeing the 500 there in march and am passing through again in december and wouldn't mind picking one up.......

11-12-2007, 12:17 PM	#5
NatCh Gizmologist Posts: 11,615 Karma: 929550 Join Date: Jan 2006 Location: Republic of Texas Embassy at Jackson, TN Device: Pocketbook Touch HD3	They've got an ad in this month's SkyMall magazine, too. I have to read something during take off and landing.

11-12-2007, 04:33 PM	#6
dhill Connoisseur Posts: 51 Karma: 11554 Join Date: Sep 2007 Device: iPad 2, Kindle Fire, Kindle Fire HD	LAX is being used to test ads in the security areas at airports (captive audience). Soon to come, ads on the floors and on the metal tables in addition to the boxes.

11-14-2007, 05:21 PM	#7
Lobo59 Member Posts: 14 Karma: 10 Join Date: Sep 2007 Device: Sony PRS-505	I haven't seen a PRS-500/505 at the LAX airport, but I bought my 505 at the Detroit Metro Airport. There are two Borders Books stores there and they sell the Silver readers. One interesting thing is that a few days ago I was at one of the DTW Borders Book store and the Sony Reader boxes locked behind glass under the display had stickers on them saying that a $25.00 (I think) discount at the Borders/Sony ebook site was included. Has anyone heard when that site will be available? Lobo

11-14-2007, 05:23 PM	#8
NatCh Gizmologist Posts: 11,615 Karma: 929550 Join Date: Jan 2006 Location: Republic of Texas Embassy at Jackson, TN Device: Pocketbook Touch HD3	Last I heard (several months old) it was still in the planning stages.

11-15-2007, 11:27 AM	#10
NatCh Gizmologist Posts: 11,615 Karma: 929550 Join Date: Jan 2006 Location: Republic of Texas Embassy at Jackson, TN Device: Pocketbook Touch HD3	The obnoxious thing to my mind is that since the Reader still has the processor spinning and the OS running, it isn't really any more off when it's "off" than it is when it's "on."

11-18-2007, 09:35 PM	#13
tcv Addict Posts: 330 Karma: 596 Join Date: Oct 2006	Quick FYI: I saw these 505 display ads in Sky Harbor (PHX- Phoenix) and Logan International (BOS - Boston).

11-19-2007, 09:28 AM	#14
airlik Connoisseur Posts: 76 Karma: 15 Join Date: Oct 2006 Device: Sony Reader	Saw an ad on the wall in an ATL terminal as well...

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