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#106 |
Member
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Location: NOVA
Device: Kindle
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Reading vs. Sound-Biting
Mr. Jobs is also likely referring to the masses who prefer 60 second around-the-world news reports vs. those read, study and absorb. The instant, everything all the time communications mediums we have are having the effect of shortening our collective attention spans.
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#107 |
Enthusiast
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Join Date: Oct 2006
Location: San Diego
Device: Sony PRS500, PRS505
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It's so easy to sneer at "the masses". For many people, it's not a short attention span ... they want info, and they have a limited time available. If I'm going to sneer at anyone, it's the news media sound-byte machine that "in my opinion" underestimates the public, and caters to the lowest common denominator.
Mike |
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#108 |
Gadget Geek
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Device: Paperwhite, Kindle 3 (retired), Skindle 1.2 (retired)
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I think the media, here in the US at least, promote an anti-intellectual sentiment. From a young age we get the message here that enjoying any kind of study or being "bookish" is dorky. You have to hide it in school to avoid being picked on. I think there are a lot of people who would enjoy reading but never gave it a chance, not even lightweight fiction.
Still, I think readers are a sizable enough population to make a huge profit. It's just not going to happen until the hardware is cheaper and better. We'll see what Steve says then. |
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#109 |
The Introvert
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Join Date: Jan 2007
Location: United Kingdom
Device: Sony Reader PRS-650 & 505 & 500
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#110 | |
Addict
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Quote:
IMHO, Jobs is way way overrated. The same "genius" that defines Microsoft products characterizes Jobs/Apple- the genius of marketing. |
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#111 | |
Books and more books
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Join Date: Mar 2006
Location: White Plains, NY, USA
Device: Nook Color, Itouch, Nokia770, Sony 650, Sony 700(dead), Ebk(given)
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Quote:
It's not like paper true, but many times I find it much better, being able to read on black background with orange-yellow fonts, having a lot of control on fonts, encoding... |
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#112 |
fruminous edugeek
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Device: iPad, eBw 1150
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The number of people who read books may be too small for Jobs to be interested in making a dedicated eBook reader, but I doubt he'd turn up his nose at a chance to make money on eBooks using existing hardware. I would not be at all surprised if the iTunes store ends up selling ebooks for the iPod Touch, etc. The interesting question is whether the books would be the same as those currently available, or whether Jobs might go for books marketed toward younger readers, which is a segment currently being largely ignored by publishers and ebook vendors. If he could get the "Harry Potter" marketing segment (and especially if he could convince Rowling to release the HP books as legal ebooks for his platform), he could conceivably sell a lot of books, with very minimal investment.
I know not only kids use iPods, but I'm just observing that a lot of kids do have iPods, whereas they don't usually have other portable reading platforms (e.g. PDAs). Apple has also been cozy with schools in the past. If they put a pile of literature aimed at kids into iTunes, especially the stuff schools are assigning or encouraging kids to read, and then offered some kind of school-based discount on the books, I think they could see a lot of benefits, both financial and PR. Of course, the books would probably be locked into yet another new proprietary format. ![]() |
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#113 | |
Grand Sorcerer
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Join Date: Jan 2006
Device: none
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Quote:
Actually, I have managed to check out the Sony, and I don't have anything bad to say about e-ink. If the Sony was cheaper, and e-books from any store could be read on it, I'd have one at home right now. I'm just saying that, right now, I read on LCD screens (my PC, my laptop, and my PDA) all day long, with no fatigue or eyestrain. And there are others who have similar experiences with LCDs, they're not optical death-dealers for everybody! In fact, I've had more trouble reading glossy magazines in bad light situations, you might as well say they are worse than LCD. That's why, as nice as e-ink is, I'd rather focus on the e-books themselves, their formats and delivery systems, and not worry about the hardware so much. Who cares if e-ink is the greatest thing since sliced bread, if you can't get a book to read on it? |
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#114 |
The Introvert
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Join Date: Jan 2007
Location: United Kingdom
Device: Sony Reader PRS-650 & 505 & 500
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#115 | |
Reborn Paper User
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Karma: 15446734
Join Date: May 2006
Location: Que Nada
Device: iPhone8, iPad Air
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Quote:
Working with text is one of the oldest of tasks to do on a computer, why would aPple cease most any activity having to do with it? Are there secret deals of 'non implication' with other entities? Have they forfaited text in exchange for other services? I can not understand this as anything other than a willfull act. aPple will not do books. |
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#116 |
Geekette
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Join Date: Sep 2006
Location: NSW, Australia
Device: Sony Reader PRS500, PocketBook 360
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I dunno. Ebook sales in Q3 2007 were $8,000,000. Seems like a fine, and still increasing market, to me. That Steve Jobs doesn't read doesn't mean other don't. <shrug>
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#117 | |
Reborn Paper User
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Join Date: May 2006
Location: Que Nada
Device: iPhone8, iPad Air
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#118 | |
Member
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Join Date: Nov 2007
Device: Thinkpad X60t
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#119 |
Wizard
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Location: Southern California
Device: Kindle Voyage & iPhone 7+
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Foldable or rollable e-ink displays WOULD be nice to have in a portable device. It'll be pretty funny if, some day, we walk around reading electronic scrolls. Any bets that someone names one the Papyrus?
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#120 |
Reborn Paper User
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