Kylie, 23, stopped timeline traffic when she debuted some utterly bodacious underboob in an electric blue upside-down bikini top on Instagram Friday.
But it was Kourtney, 41, who set the bottoms-up bikini top swag in motion this season when she fashionably flaunted her funbags on social media in late January.
Quote:
The upside-down bikini is a trend in beach fashion and highly requested among the types of bikinis of this 2024 that emerged during the pandemic and that managed to gain a lot of popularity very quickly, especially among celebrities and influencers.
Essentially, the reverse women's swimwear trend involves flipping the bikini top so that the ruching, which is usually found at the bottom, is facing up. The bikini straps tie differently, allowing for greater versatility in terms of style and fit.
This was an article in 2024, searching it now brings to an AI page that says:
Code:
Okay, let's tackle this query about the new trend of upside-down bikinis. The user wants a market analysis report based on the provided search results. First, I need to go through each source and extract relevant information.
Starting with
1
, which is Google Trends data. It shows search volumes for queries like "upside down bikini" over time. The data shows peaks in March and May 2025. I should note the dates and values to create a line chart. The "summer bikini" query dominates, but the upside-down trend has specific peaks.
2
from Pinterest mentions "Swimwear 2025" with 12 pins, indicating some interest in swimsuit trends but not directly about upside-down bikinis. Maybe less relevant, but shows that swimwear is a trending topic.
3
from L'Officiel USA has an article about wearing bikinis upside down, citing celebrities like Kendall Jenner. This supports the trend's popularity and mentions it's a bold, celebrity-approved look. Also, it links to other swimwear trends like micro bikinis and summer styles, which might be related.
4
from Refinery29 discusses the upside-down bikini trend, noting it started with the Kardashians and became popular. It includes user experiences, like trying it in the shower, which highlights practicality concerns. This source provides both the trend's origin and real-world testing.
5
from Bananamoon lists 2025 swimwear trends, including prints, colors, and shapes. While not directly about upside-down bikinis, it mentions triangle tops and adjustable strings, which are relevant since the upside-down trend uses triangle tops. Also, high-waisted bottoms and different styles for body types are mentioned, which could tie into how the trend is styled.
6
from ViX details the evolution of the upside-down bikini trend, explaining how to do it, best tops to use, and celebrity endorsements. It emphasizes the versatility and different styles within the trend, which is useful for market analysis. ViX's product recommendations here can be a key point for suppliers.
7
from JMP The Label talks about their swimsuit trends for 2025, focusing on inclusive sizing and crochet designs. While not directly about upside-down bikinis, the mention of adjustable tops and crochet could be complementary trends. Their emphasis on body positivity might align with the trend's appeal.
8
from Envato Tuts+ lists Shopify themes for swimwear and lingerie, which is more about e-commerce setup than the trend itself. Probably not directly relevant, but shows the market's focus on online retail for swimwear.
9
from ELLE discusses 2025 swim trends, including stripes, metallics, animal prints, and cutouts. The upside-down bikini could fit into the '90s classic or bold styles mentioned, but this source doesn't directly mention it. However, the trend's boldness aligns with some of the mentioned styles.
10
from The Mom Edit provides a bikini guide with various styles, including retro prints and adjustable tops. It mentions Reformation and Agua Bendita, which could be competitors or brands adopting the trend. The focus on different body types and styles supports the trend's adaptability.
Now, synthesizing this info. The upside-down bikini trend started with celebrities, uses triangle tops, and has specific search volume peaks. It's part of a broader trend towards innovative and versatile swimwear. The practicality concerns from Refinery29 (
4
) and the emphasis on adjustable tops from ViX (
6
) and Bananamoon (
5
) are key points. The Google Trends data (
1
) shows seasonal interest, peaking in early 2025.
For the report structure: start with an overview of the trend's rise, then Google Trends analysis with a line chart, followed by Amazon Trends (if any) but there's none here. Then discuss the trend's drivers from celebrity influence and practical considerations. Finally, recommendations for suppliers and retailers.
Need to ensure citations are correctly placed. For example, the Google Trends data is from
1
, celebrity influence from
3
and
6
, practical aspects from
4
, and product recommendations from
6
and
5
. The ELLE and The Mom Edit sources support broader trends but aren't directly cited here.
Check if any contradictions. For instance, Refinery29 mentions the trend's practicality issues, while ViX promotes it as versatile. Need to present both aspects. Also, ensure charts are correctly formatted with data from
1
and descriptions.
Actionable recommendations could include focusing on adjustable triangle tops, marketing around celebrity endorsements, and addressing practical concerns through design improvements. Also, leveraging the trend's peak periods for
LOL it didn't even completed the phrase.
*errata, was sure that the first time I'd saw it was in 2017:
Quote:
In the summer of 2017 Valentina launched a new trend: the Upside-down bikini, that went viral worldwide, making her photos famous all over the world. In the summer of 2018 this trend evolved in a proper brand signed by Valentina Fradegrada, Upsidedown bikini’s first collection was released all over the world. During this time, she also acted as main character in different music videos, stacking millions of views and proving her value as an actress.
Yesterday, 12:44 PM
Similar Threads