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#91 |
Guru
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Join Date: Apr 2008
Device: Kindle Oasis 2
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I don't think that was necessarily true, Dale. I read the free Brandon Sanderson book from Tor, then purchased the two sequels from Amazon for the Kindle.
I can't speak for the other titles, but it definitely wasn't true in all cases. |
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#92 | |
King of the Bongo Drums
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Karma: 5927225
Join Date: Feb 2009
Device: Excelsior! (Strange...)
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Quote:
In that context, I can understand what you are saying. It seems to me that publishers have to reorient the buyer to think about ebooks in a different fashion if they want to stay in business. Instead of decoupling ebooks from paper books - which is where the consumer mindset is heading - they need to link the two formats in the consumer's mind. So I think that if I were a publisher, I'd do two things. First, I would sell the hardback copy with a courtesy copy of the book in ebook form. It would be DRMed, but in every format so that anyone buying the hardback could simultaneously have the ebook. Then, I'd wait until it became time to issue the paperback. At that point, I'd sell the paperback and the ebook at the same price, but separately. At this point, the ebook would not be DRMed. Note that this would be pretty near your "clearing price" range. Here's my reasoning. At the hardback level, we are dealing with a different set of economics than at the paperback level. For people who buy hardbacks, the buyer is paying a premium for immediacy or permanence - which is what the hardback represents. The coupling between the ebook and the paper book at this level is a "bonus" value represented by getting the ebook for free. But at the paperback level, we are dealing with the throwaway culture. The prices are low enough that most people won't bother with trying to get pirated copies, so DRM just becomes a nuisance. The coupling at this level is suggestion that the paperback and the ebook are the same thing. Get it on throwaway paper, or on throwaway electrons. Get the paper if you are taking it to the beach. Get the ebook if you are going to fly somewhere. I base this scheme on my personal experience, so as they say, your mileage may differ. But since buying my ebook back in January, I find that I still buy hardbacks, because I'm willing to pay hardback prices if I actually get a hardback which I can keep or sell, mainly because I want the book right now. Getting it in ebook format as well might get me to buy more hardbacks. But with paperbacks, which I frequently buy used, I find that I prefer to read the ebook version and will pay a couple or three dollars more for an ebook version over the cost of a used paperback. Which tells me I'll buy the ebook version over the paperback if the prices are the same. |
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#93 |
Wizard
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Join Date: Feb 2009
Device: Amazon Kindle 1
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That's actually a very good idea. Throwing in the ebook with the hardback is just like Blu Rays and DVDs that now often come with an digital copy of the movie for free.
It's a nice bonus, and can't hurt sales at all. I also agree with paperbacks. I mainly got an e-book reader as I hated buying books (mainly paper backs) that I'd read once and then either have cluttering up the house, or hassle with selling them or donating them/giving them to some one (or hassle with the library). I much prefer just buying an ebook to read once and not have to worry about it afterward. So the key is to just have ebook costs around the same as mass market paperbacks. Last edited by dmaul1114; 05-22-2009 at 12:31 AM. |
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#94 |
Banned
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Join Date: Oct 2008
Device: Nexus 7, jetBook-Lite, jetBook mini, Toshiba Thrive, JETBOOK COLOR
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