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Old 06-03-2010, 12:14 PM   #76
Worldwalker
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Well, the epub logo needs to be about publishing, not just e. So there should be at least a suggestion of a book about it. I think my biggest objection to this steaming pile is the fact it's all e, no pub. And the "e" is just the naked letter, with no meaning attached; nothing hints that the "e" means "electronic" and not "European" or "eternal" or "eukaryotic".

The green is good. Read an ebook, save a tree. But it has to evoke books, not Enron.
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Old 06-03-2010, 02:25 PM   #77
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Well, the epub logo needs to be about publishing, not just e. So there should be at least a suggestion of a book about it. I think my biggest objection to this steaming pile is the fact it's all e, no pub. And the "e" is just the naked letter, with no meaning attached; nothing hints that the "e" means "electronic" and not "European" or "eternal" or "eukaryotic".

The green is good. Read an ebook, save a tree. But it has to evoke books, not Enron.


Exactly. Even if one assumes that the 'e' is for electronic nothing about it says books.
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Old 06-04-2010, 05:06 AM   #78
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Exactly. Even if one assumes that the 'e' is for electronic nothing about it says books.

I'm not even sure it says 'e';

looking at it another way produces a white "J" ....
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Old 06-04-2010, 05:11 AM   #79
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In my experience on a panel, this sometimes comes from obvious non-designers pretending to be in touch with their imaginary audience. "I think this one will speak to the microcomputer terminal users out there by virtue of being geometric", says one, while the other says "Yes, and the green evokes radioactivity, which is popular with youth these days."
Heh heh I also like it when customers do their own "market acceptance polls" ... "My wife thinks it needs more pink, and my brother-in-law says it needs to be bigger"

I said it's "okay", not knowing what other designs were ditched in favor of this. But I agree with you that it could be a lot better.
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Old 06-04-2010, 11:32 AM   #80
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It's been suggested over at TeleRead that possibly focus groups should have been applied to this process... also suggestions that there may have been internal political issues at work, or an overemphasis placed on the winner's credentials. I don't have enough info to address the political or credentials issue, but I agree a larger focus group would have been advisable.

We do know that the IDPF gave itself about a week, 2 weeks max, to decide on a winner (so they could notify them in enough time for them to possibly attend their NYC conference). Is a week or so enough time to properly evaluate over 200 entries and pick a winner? In this case, I'd say "I don't think so."

I would also love to see the gamut of entries, along with their explanatory text... but now that the winner has been chosen, what's the chance the IDPF will allow anyone to second-guess them? I expect that unless all of the entrants decide to post their designs in one place for evaluation, we will never see most of them, and therefore never know what the winner beat.

(Oh... I'm sorry... I was supposed to have moved on. My bad.)
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Old 06-04-2010, 11:42 AM   #81
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So, i.e., as I see it, the winner logo is made by somebody who is a friend of someone else in the organisation (internal politics) and who can't be said "no" because s/he cries like a little child (credentials).

If relevant people (the biggest forum about the topic) tell them that they've chosen a crappy logo, they'd at least give it a second thought.
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Old 06-04-2010, 12:41 PM   #82
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I'm not even sure it says 'e';

looking at it another way produces a white "J" ....
According to the designer (Google translation of his blog post) it says definitely 'e'.

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So, i.e., as I see it, the winner logo is made by somebody who is a friend of someone else in the organisation (internal politics) and who can't be said "no" because s/he cries like a little child (credentials).
Thanks but i feel no need for a conspiracy theory.
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Old 06-20-2010, 10:25 PM   #83
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Very weird.
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Old 06-21-2010, 01:26 AM   #84
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Very weird.
I wouldn't call it weird. Generic sure, but not weird.

There are many letters that can be made out this...here are just a few.
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Last edited by LDBoblo; 06-21-2010 at 02:26 AM. Reason: got bored, added a few more ;)
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Old 10-15-2010, 09:22 PM   #85
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Who wants to see the alternatives?
http://idpf.org/events/presentations...10 Welcome.pdf
Look in the 6th and 7th slides.

Last edited by Nate the great; 10-15-2010 at 09:36 PM.
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Old 10-15-2010, 09:32 PM   #86
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Who wants to see the alternatives?
http://idpf.org/events/presentations...ook2010/DB2010 Welcome.pdf
Look in the 6th and 7th slides.
Can we have a URL that works?
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Old 10-15-2010, 09:36 PM   #87
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It's fixed.
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Old 10-15-2010, 09:46 PM   #88
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The one chosen is actually the best of the bunch.
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Old 10-15-2010, 10:03 PM   #89
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The one chosen is actually the best of the bunch.
Yeah - I think the limitations they put on the logo requirements pretty much doomed them to this kind of mix.
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Old 10-15-2010, 10:12 PM   #90
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Yeah - I think the limitations they put on the logo requirements pretty much doomed them to this kind of mix.
Even without limitations, I still think it's an excellent logo - simple and elegant.
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