Letter to Bookeen

[gerraldo]

Originally Posted by Snuffi

I agree that if a DRM can prevent enough people from illegal copying that you make more money from sales than the DRM cost, it would be worth it.
This, however, ist not the case as some studies have shown (although the studies are based on estimates and bits and pieces of information leaked out because the media industry is not giving any hard numbers on their expenses for DRM)

What makes me totally sick is, when they come up with how many millions they lose because of illegal copying... In reality just a small % would have really bought the stuff!

In my opinion, the best way to make lots of money out of your digital goods is to offer very good content at a low price. They'd sell way more eBooks if the price tag would be between € 1-5,-- (non-DRMed of course)...

Originally Posted by Snuffi

Also, my statement against DRM was not a voice pro piracy. I was actually thinking of iTunes like you: They (as well as other music shops) sell music without DRM now and still make cartloads of money...

And they are even willing to pay a higher price for that! (Still way too much if you ask me, but that is another story...)

Originally Posted by Snuffi

Abolishment of DRM, in my opinion, does not mean that digital goods should be stolen.

Like John Bailey pointed out in another thread: "Stripping DRM is not an answer, it's an excuse. You either use DRM and accept it's transitory nature, or you avoid it and have ownership of the media you buy. There is no middle ground."