Plastic Logic delays Que launch indefinitely and cancels pre-orders

[HansTWN]

Originally Posted by murraypaul

The form factor of an iPad is the same as that of a dedicated reader, so not sure what you mean here? If you mean size, then a big screen means a big reader, that will be the same whether it is eInk or LCD.

The iPad is much thicker and heavier.

[Andanzas]

I wonder why people keep opening threads with random titles mentioning brands like Plastic Logic, Irex, or Kindle, when obviously they are just opening another thread comparing the iPad to X or Y. Would it be possible for a moderator to rename this thread? Thank you.

[m-reader]

Originally Posted by Andanzas

I wonder why people keep opening threads with random titles mentioning brands like Plastic Logic, Irex, or Kindle, when obviously they are just opening another thread comparing the iPad to X or Y. Would it be possible for a moderator to rename this thread? Thank you.

What have you got against iPads, eh?

Just kidding Andanzas, you are right unfortunately. It seems that every thread is most likely going to end up as iPad vs XYZ.
Flavour of the day.

[CyGuy]

I think Plastic Logic made a few critical mistakes:
They dropped the built-in SD card reader.
They waited too long to have the product available for purchase.
They significantly overpriced the product.

[BenLee]

Originally Posted by CyGuy

I think Plastic Logic made a few critical mistakes:
They dropped the built-in SD card reader.
They waited too long to have the product available for purchase.
They significantly overpriced the product.

While I agree with the first two, the last one is not necessarily a bad decision.

They QUE, from what I can tell, is aimed primarily at business users or very hardcore readers. From their marketing site, I can tell they are going for the "premium" market. There is always room for the competitor who goes "premium". Yes, this is a smaller market, but the people in it are willing to spend A LOT more. Amazon would have to sell about 5-6 Kindle 2s for every 1 QUE to make a similar profit on device sales alone. Even when compared to the DX, the QUE supports so many great features, that many would pay the $200-300 difference and get a QUE. When you think about it this way, the QUE is actually playing a very different game from the rest of the device manufacturers out there.

It remains to be seen whether they're going to still be able to compete in this market.