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#31 |
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It occurs to me that amazon and bn could get a good rough idea of the number of sales they're losing to their biggest competitor, piratebay. when an ip address searches for an ebook, particularly an older book, and that search doesn't generate a sale, that's an almost sure sale lost.
some % of those are getting them elsewhere and since they're the same price everywhere, that somewhere is piratebay. |
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#32 |
Wizard
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When libraries catch up with demand again I think ebook prices will go down. Not maybe to 0.99 but 1.99 or 2.99
As analogies go I percieve them midway between music and tablet apps. You can listen to a song or play an easy game in a few minutes, and it takes several hours to read an ebook. But often people are listening to the same song or playing the same game for weeks/years after. For most the ebook will be read only once. Helen |
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#33 | |
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#34 |
A. C. Ellis
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I, for one, have decided all ebooks I release in the future (I have a new one coming out before Christmas) will be priced at $0.99. And I will always have a few free ones out there to help promote the others.
Sure, there will always be piracy, but it's a cost of doing business. What should we do, stop publishing? I think not. |
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#35 | |
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Basic charge for 100 pages, 1$. Want OCR? Add 1$. Like a meaningful file name? Another dollar. Oh, and turnaround time for the non-platinums has just worsened to 2-3 months (!) |
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#36 | |
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For the Grapes of Wrath, I'd do what I'm doing for a lot of books these days and that's using the good old paper library. $18 for Hemingway's The Sun Also Rises isn't going to happen for me. So I'll borrow the paper book at the library. Nobody reads the classics anyway so it's almost always available. Besides, my Kindle isn't going to like going in and out of the cold and show this winter anyway. -30C outside to +20C inside. Add in some condensation problems. Forget it. The e-reader isn't going on my bus rides this winter. I still don't agree with the music analogy though. For some it might work, but for me, single tracks aren't the way I listen to music. I like albums, I like the flow between songs, and I like understanding more about an artist than the one the teasers on the air play. |
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#37 |
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Yeah, I think a book is more parallel to an album than just a song, as far as value goes. Maybe somewhere between the two, but closer to an album IMO.
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#38 | |
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Some people listen to an album 100's of times and even play it for others. Still you are right if you only listen to an album once or twice or read an ebook many times over. Helen |
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#39 |
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You can discuss the perceived value all day long -- what does it matter if nobody wants to sell it at your price? They just can't make it work. Even at a price of $ 0.99 they won't sell 10 times as many copies as they do at $9.99.
And if you are willing to go to the darknet, then any price will be too high and authors/publishers don't consider you to be a prospective customer. |
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#40 |
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#41 |
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An interesting theory. Did car theft prompt motor manufacturers to reduce the price of cars, or to make them harder to steal?
Last edited by HarryT; 10-12-2011 at 04:13 AM. |
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#42 |
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The fallacy, as always, is to compare tangible and intangible goods, of course.
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#43 | |
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My guess is that for a popular author people will buy plenty at a high price and after a few months they can get the bargain hunters at a reduced price (30% or so) as they do with pbooks. Books of unknown authors will sell better at low prices, though if a publisher believes in a book a better strategy may be to heavily promote the book and keep the price relatively high. If you sell too cheaply you reduce perceived value and many people will stay away. |
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#44 | |
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#45 | |
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I can give you an equivalent though. The cost of video games has continually risen as the production values increased. We're reaching all time high price points (above $60 per game), yet people are becoming millionaires from $0.99 games. Yes, I'm quite aware that the video game industry's target audience dwarves the book industry's audience by a substantial margin, but there's also more games being made than books. Massive amounts more games. Supply and demand should equalize the comparison nicely. The way I see it is that video game developers, and not just indies but full blown studios as well, have embraced the concept of slimming down their operating expenses. The same is true for musical artists. Book publishers seem entirely unwilling to do the same, thus their overhead remains the same and they pretty much have to charge the same price. A book these days can be created with three basic elements. The author, the editor and the distribution channel (be it kindle or whatever else). Those are the required elements. On top of that you might want to add an artist for the cover and a marketing campaign, but going back to the $0.99 game scenario you can be entirely certain that 90% of the games released have little to no marketing done in advance. Yet they do just fine. I'm not sure what the publishers actually bring to the table anymore that justifies raising the price that much. PS: That last sentence wasn't meant as a flame, I genuinely just don't know what they offer that could be so valuable. Anyone care to enlighten me with some concrete examples? |
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