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#31 | |
Guru
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I don't understand why Sony doesn't advertise it's e-readers in TV commercials. Amazon advertises the Kindle, B&N the Nook. Even Apple advertises both the iPad and iPhone as e-readers (in addition to other things) in their numerous commercials. |
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#32 |
IOC Chief Archivist
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I like both of those commercials, as well as the new B&N commercial. I saw it a couple of days ago and still have, "By hook or by crook, by book or by Nook" stuck in my head, so it was obviously effective (especially since I generally only remember a catchy song or image and rarely ever remember what a particular commercial was selling).
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#33 |
Spork Connoisseur
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I like the somewhat tongue-in-cheek nature of that ad - Kinda like it's poking some fun at the Mac/PC ads.
I wonder if we'll ever see a commercial series featuring "Hi, I'm a Kindle/I'm a Nook" type characters. THAT would be kinda fun to see. |
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#34 |
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The first commercial doesn't really tell me why I should get a Kindle instead of a book, does it? OK, I can read it like a book in the sunshine and I can mark a page as I can do in a book, so why should I spend > $ 100 to get it?
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#35 |
Banned
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Because the Kindle can come preloaded with nicely formatted copies of the public domain, if Amazon so wishes.
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#36 | |
IOC Chief Archivist
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Plus, others may see it and be interested enough to look for more info even if they don't fall into that particular target group. |
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#37 | ||
It's Dr. Penguin now!
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#38 | |
Series Addict
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Quote:
Like others, I just took this as a tongue-in-cheek play on Apple vs PC. |
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#39 |
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A Sony commercial made as some class project:
(Found via a link on one of the above videos.) |
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#40 |
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#41 |
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My first thought when I saw this commercial was -Don't fold over a page! You're damaging the book!!
When I first got my ereader and told people, no one seemed able to differentiate between a nook and a Kindle so I understand why Amazon is trying to build brand recognition. The ad people mention most to me is the one where a girl is on the beach reading her Kindle in the sun. They want to know if that is possible. Where are the Sony ads for their products? |
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#42 |
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I have the exact opposite issue. Whenever I read with my PocketBook somewhere in public (at the airport, say), people come up to me and ask "is that a Kindle?"
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#43 |
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Depending on what mood you're in, I find you can get amusing results by replying, "What's a Kindle? Isn't that a sort of chocolate thing with a toy inside?" or "Oh, trying to jump on the bandwagon are they?" Otherwise you can be nice and explain and enthuse...
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#44 |
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It depends on how evangelical I am feeling
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#45 |
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I'm going to sound like a politician and say I agree with most of the contents made about the commercial, but I will add this.
Amazon is trying to debunk most of the absurd arguments made by folks that only read 'real' books, but the commercial came out too strong. I think they will out off far more people than they convert because of it. |
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