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#16 |
Man Who Stares at Books
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The Kindle scene in the movie was memorable and very cost effective. Some may regard it as weird and inappropriate (technically),
http://brandsandfilms.com/2010/08/ki...nt-gone-weird/ but as far as product placements work, this one was novel and successful. Think about the demographics. First, you have a cab driver who comes from a minority group. This appeals to liberals. The driver is attempting to improve his life by reading. This appeals to Republicans. Next, you have a middle class suburban couple, both of whom work for a living. Many film viewers can relate to these characters. Date Night has a high rental rate at Blockbuster and Netflix. The Imdb rating is 6.5/10. You can't argue with success. Now, compare this with dumb product placements like the one Apple paid for in Killers, with Ashton Kutcher and Katherine Heigl. Kutcher plays an assassin/spy and drives a Ferrari. The Apple laptop appears in a brief, forgettable scene. Ferrari 10, Apple 0. Also, the movie garnered a user rating of 4.5/10. |
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#17 |
Is that a sandwich?
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Device: Nook Glowlight Plus
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#18 |
Wizard
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Location: Tempe, AZ, USA, Earth
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#19 | |
Junior Member
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Quote:
I know that it's hard to give Kindle an important role in movie or TV shows, but if you want product placement to really work, you must try harder than they did in case of Date Movie. Regarding Apple: Macs, iPods, iPads ... have been an important part of Hollywood production in recent years. But that's Apple strategy and IMO a collateral damage of this strategy are also weird, stupid placements. In general this strategy is ok and it works on a long run. Erik |
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#20 |
Only need one eye to read
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And there it is!
Is that a real book that they read in the movie, And in the Morning we Walk with the Birds? Hardly sounds inspiring ![]() http://www.flickr.com/photos/erikren...ream/lightbox/ |
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#21 |
eBook Enthusiast
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It would appear not to be a real book.
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#22 |
Only need one eye to read
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Location: Darlington, England
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#23 | |
Bah, humbug!
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Quote:
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#24 | |
High Priestess
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Quote:
![]() By the way, I haven't watched a movie in ages, but I wonder if Hollywood found out about the space key yet? Not to mention the mouse ![]() |
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#25 |
Enjoying the show....
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#26 |
Wizard
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When I saw the movie, I thought I saw an adapter in the mix. I've heard use of USB OTG support in hacked kindles, which would make such a scene plausible.
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#27 |
Junior Member
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I'm sure that somehow it can be done. But that can't change the fact that this product placement was (kind of) silly.
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