Shouldn't the names of devices be catchier? - Page 2

carld · 08-26-2010, 01:41 PM

I suppose they could have called it "The Amazing Blast-O Read-O-Rama!!," but I like Kindle better. It's a little more subdued.

Ben Thornton · 08-26-2010, 02:32 PM

They could name them after vaguely wordy or bookish themes, like they often name cars after vaguely zoomy things.

The Kindle Alexandria
Or the Sony Manuscript
Or the PocketBook Milton

Or they could call it the Amazing Blast-O Read-O-Rama - that would sell

Lady Fitzgerald · 08-26-2010, 02:32 PM

Quote:

Originally Posted by HamsterRage

At least Kobo is an anagram of "book".

I wonder if that was intentional.

Lady Fitzgerald · 08-26-2010, 02:33 PM

Quote:

Originally Posted by Ben Thornton

They could name them after vaguely wordy or bookish themes, like they often name cars after vaguely zoomy things.

The Kindle Alexandria
Or the Sony Manuscript
Or the PocketBook Milton

Or they could call it the Amazing Blast-O Read-O-Rama - that would sell

The Kobo Fred?

Ben Thornton · 08-26-2010, 02:36 PM

Quote:

Originally Posted by Lady Fitzgerald

I wonder if that was intentional.

I would imagine so, although I hadn't noticed it. It's a bit like the fact that Amazon don't like people lending books, but rather than calling their reader the "Lend? Ik!", they used an anagram.

Lady Fitzgerald · 08-26-2010, 02:43 PM

What bites me (besides tall dogs) is that device names and numbers do not give any clue what the device is or are down right misleading. Examples: PRS-505 suggests a 5" device (it's a 6 ") and PRS-900 suggests a 9" (it's a 7 ").

queentess · 08-26-2010, 02:47 PM

Quote:

Originally Posted by Ben Thornton

The Kindle Alexandria
Or the Sony Manuscript
Or the PocketBook Milton

My Kindle is named Alexandria

patrickt · 08-26-2010, 03:12 PM

I like Kindle and Nook both.

ardeegee · 08-26-2010, 03:27 PM

Quote:

Originally Posted by Lady Fitzgerald

I wonder if that was intentional.

Probably. And I'm sad to say, I never noticed it.

"Kindle" is an anagram for "linked"!

"Sony Reader" is an anagram for "A Nerdy Rose", which is likely less intentional.

"Reader Pocket" is an anagram for "a erected pork".

http://wordsmith.org/anagram/index.html

ellimak · 08-26-2010, 04:02 PM

Quote:

Originally Posted by patrickt

I like Kindle and Nook both.

I agree; I think those two names are pretty great, actually. They both call to mind those traditional warm, fuzzy feelings you get from reading. You know, settling down in a comfy chair with a hot beverage and forgetting the world around you. (I'm sure that's what their branding people told them, anyway.) Names with abbreviations and numbers just reinforce the gadgetiness of the ereader, and that doesn't really make for a great marketing campaign.

Bilbo1967 · 08-26-2010, 04:08 PM

Quote:

Originally Posted by ardeegee

Probably. And I'm sad to say, I never noticed it.

"Kindle" is an anagram for "linked"!

"Sony Reader" is an anagram for "A Nerdy Rose", which is likely less intentional.

"Reader Pocket" is an anagram for "a erected pork".

http://wordsmith.org/anagram/index.html

And "Reader Touch" is an anagram of either "Her educator" or "Dour teacher", depending on what you're reading presumably.

GA Russell · 08-26-2010, 04:17 PM

I usually think that the market should decide, and that the govt should butt out. But I don't think that the govt should allow the use of generic words as model titles.

For example, the Sony Reader and the Augen Book. My objection is based upon the fact that both of these devices are eBook readers.

Suppose someone wanted to compete with Kleenex and called its product The Tissue?

Ben Thornton · 08-26-2010, 04:22 PM

Quote:

Originally Posted by GA Russell

I usually think that the market should decide, and that the govt should butt out. But I don't think that the govt should allow the use of generic words as model titles.

For example, the Sony Reader and the Augen Book. My objection is based upon the fact that both of these devices are eBook readers.

Suppose someone wanted to compete with Kleenex and called its product The Tissue?

I'd agree that we shouldn't grant a trade mark for "The Book (TM)", but if they want to call their device the Reader, why not let them?

Bilbo1967 · 08-26-2010, 04:26 PM

Quote:

Originally Posted by GA Russell

I usually think that the market should decide, and that the govt should butt out. But I don't think that the govt should allow the use of generic words as model titles.

For example, the Sony Reader and the Augen Book. My objection is based upon the fact that both of these devices are eBook readers.

Suppose someone wanted to compete with Kleenex and called its product The Tissue?

But they are called the Sony Reader and the Augen Book. Taking your logic to its extreme no product could contain any noun letting us know what it actually is

Lady Fitzgerald · 08-26-2010, 04:40 PM

Quote:

Originally Posted by Bilbo1967

But they are called the Sony Reader and the Augen Book. Taking your logic to its extreme no product could contain any noun letting us know what it actually is

Actually, the Augen device is called "The Book."

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08-26-2010, 01:41 PM	#16
carld Wizard Posts: 2,698 Karma: 4748723 Join Date: Dec 2007 Device: Kindle Paperwhite	I suppose they could have called it "The Amazing Blast-O Read-O-Rama!!," but I like Kindle better. It's a little more subdued.

08-26-2010, 02:32 PM	#17
Ben Thornton Guru Posts: 900 Karma: 779635 Join Date: Jan 2010 Location: UK Device: Kindle 3, iPad 2 (but not for e-books)	They could name them after vaguely wordy or bookish themes, like they often name cars after vaguely zoomy things. The Kindle Alexandria Or the Sony Manuscript Or the PocketBook Milton Or they could call it the Amazing Blast-O Read-O-Rama - that would sell

08-26-2010, 02:43 PM	#21
Lady Fitzgerald Wizard Posts: 2,013 Karma: 251649 Join Date: Apr 2010 Location: Tempe, AZ, USA, Earth Device: JetBook Lite (away from home) + 1 spare, 32" TV (at home)	What bites me (besides tall dogs) is that device names and numbers do not give any clue what the device is or are down right misleading. Examples: PRS-505 suggests a 5" device (it's a 6 ") and PRS-900 suggests a 9" (it's a 7 ").

08-26-2010, 03:12 PM	#23
patrickt Wizard Posts: 1,221 Karma: 8381518 Join Date: Oct 2009 Location: Oaxaca, Mexico Device: Paperwhite 4 X 2	I like Kindle and Nook both.

08-26-2010, 04:17 PM	#27
GA Russell Argos win Grey Cup! Posts: 7,674 Karma: 31487351 Join Date: Aug 2009 Location: Raleigh, NC Device: Paperwhite, Kindles 10 & 4 and jetBook Lite	I usually think that the market should decide, and that the govt should butt out. But I don't think that the govt should allow the use of generic words as model titles. For example, the Sony Reader and the Augen Book. My objection is based upon the fact that both of these devices are eBook readers. Suppose someone wanted to compete with Kleenex and called its product The Tissue?

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