New Dan Brown book, cheaper to buy paper version!

[Crowl]

Originally Posted by Superlucky

I would imagine that loss leaders don't work as well in a digital environment. It doesn't sound that stupid.

The $9.99 pricing that amazon and sony are doing is already a loss leader, the only real difference in the case with this book is that there is somebody else (the supermarkets) who are willing to take things a lot further and offer this £5 price that amazon has then beat.