MobileRead Forums
Register Guidelines E-Books Today's Posts Search

Go Back   MobileRead Forums > E-Book Readers > Sony Reader
Reload this Page Has Sony done enough to market the Readers?

Notices

View Poll Results: Should Sony do more marketing on the Sony Reader Line?
Yes, lets get the word out and increase the marketshare. 51 91.07%
No, there is no need to, they are doing fine with what they have done so far. 5 8.93%
Voters: 56. You may not vote on this poll

Reply
Page 2 of 2 1 2
 
Thread Tools Search this Thread
Old 09-11-2009, 02:04 PM   #16
solitarywolf
Ink Drinker
solitarywolf ought to be getting tired of karma fortunes by now.solitarywolf ought to be getting tired of karma fortunes by now.solitarywolf ought to be getting tired of karma fortunes by now.solitarywolf ought to be getting tired of karma fortunes by now.solitarywolf ought to be getting tired of karma fortunes by now.solitarywolf ought to be getting tired of karma fortunes by now.solitarywolf ought to be getting tired of karma fortunes by now.solitarywolf ought to be getting tired of karma fortunes by now.solitarywolf ought to be getting tired of karma fortunes by now.solitarywolf ought to be getting tired of karma fortunes by now.solitarywolf ought to be getting tired of karma fortunes by now.
 
solitarywolf's Avatar
 
Posts: 224
Karma: 347666
Join Date: Mar 2007
Location: San Francisco, CA
Device: Kindle Scribe, Kindle 2021, Ipad Pro, iPhone Pro
Sadly, like Kleenex (tissues) and Q-tip (cotton swabs) the Kindle has become the "branding" of E-Readers. I have had countless people ask me if that device I am reading is a Kindle.

I have seen some advertising for the Reader but I think they could do more. Getting it into more stores (Borders, Best Buy, Fry's, Costco) is a good marketing move by Sony. The Kindle is only available online at Amazon.

-Seth
San Francisco, CA
solitarywolf is offline   Reply With Quote
Old 09-11-2009, 02:55 PM   #17
zelda_pinwheel
zeldinha zippy zeldissima
zelda_pinwheel ought to be getting tired of karma fortunes by now.zelda_pinwheel ought to be getting tired of karma fortunes by now.zelda_pinwheel ought to be getting tired of karma fortunes by now.zelda_pinwheel ought to be getting tired of karma fortunes by now.zelda_pinwheel ought to be getting tired of karma fortunes by now.zelda_pinwheel ought to be getting tired of karma fortunes by now.zelda_pinwheel ought to be getting tired of karma fortunes by now.zelda_pinwheel ought to be getting tired of karma fortunes by now.zelda_pinwheel ought to be getting tired of karma fortunes by now.zelda_pinwheel ought to be getting tired of karma fortunes by now.zelda_pinwheel ought to be getting tired of karma fortunes by now.
 
zelda_pinwheel's Avatar
 
Posts: 27,827
Karma: 921169
Join Date: Dec 2007
Location: Paris, France
Device: eb1150 & is that a nook in her pocket, or she just happy to see you?
Quote:
Originally Posted by toomanybooks View Post
They need to hire a Don Draper to advertise the readers. They are spending money on advertising, but its lousy marketing.
that show is brilliant.

as for sony, yes, i think they could stand to do more marketing, mainly because (here, anyway) ebooks in *general* are still fairly obscure and almost no-one even realises they exist. on the other hand, given what a niche product they are, i imagine sony probably doesn't think it's worth putting to much cash into the campaign when they've got products with more general-public appeal.
zelda_pinwheel is offline   Reply With Quote
Advert
Reply
Page 2 of 2 1 2

« Previous Thread | Next Thread »

Forum Jump

Similar Threads
Thread Thread Starter Forum Replies Last Post
A Survey on the market for ebook readers sneha_mani Introduce Yourself 2 01-12-2010 11:40 AM
3 new e-readers for Dutch market geertm News 3 10-08-2009 02:28 AM
While be First to Market? Sony or Astak? JEMelby News 7 08-09-2009 05:23 PM
So is the Iliad really production ready and is the market ready for e-readers? pdam iRex 28 09-14-2006 05:24 PM
Poll: Will Sony help the e-book market to grow? Alexander Turcic News 20 04-26-2006 08:47 AM


All times are GMT -4. The time now is 05:29 PM.

Contact Us - FAQ - Guidelines - Privacy - Top

MobileRead.com is a privately owned, operated and funded community.