Amazon Hardware Event on 24 Sep

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Introducing the All-New Echo Family—Reimagined, Inside and Out

September 24, 2020 at 1:49 PM EDT

Echo, Echo Dot, Echo Dot with clock, and Echo Dot Kids Edition feature all-new spherical designs and improved audio

Echo Show 10 makes interacting with Alexa even more natural—intelligent motion means the display moves with you, so you will not miss a moment of your favorite show, the next step in a recipe, or a smile from a loved one on a video call

Powered by the all-new Amazon AZ1 Neural Edge processor—a custom-designed silicon module built to accelerate machine learning applications and make Alexa even faster

New Echo family is Climate Pledge Friendly, built with recycled materials, and will support Low Power Mode for energy savings

SEATTLE--(BUSINESS WIRE)--Sep. 24, 2020-- Amazon.com, Inc. (NASDAQ: AMZN) today introduced its all-new line-up of Echo devices, featuring completely new designs, enhanced audio, more powerful hardware, and experiences that make Alexa even smarter, more engaging, and helpful. To learn about all of the products, features, and services that Amazon announced, visit: https://blog.aboutamazon.com/.

“These are the best Echo devices we have ever made,” said Tom Taylor, Senior Vice President, Amazon Alexa. “Echo and Echo Dot look beautiful and sound even better, and Echo Show 10 completely reimagines Alexa with a screen—the display moves with you, staying in view as you move around. It’s as natural as having a conversation. Plus, Alexa continues to get smarter—just ask to watch Netflix, make group calls, join video meetings on Zoom, upgrade your smart home with Alexa Guard and Amazon Sidewalk, and much more.”

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Pricing and Availability

Echo ($99.99) and Echo Dot ($49.99) will be available in Charcoal, Glacier White, and Twilight Blue. Echo Dot with clock ($59.99) will be available in Glacier White and Twilight Blue. Echo Dot Kids Edition ($59.99) will be available in Panda and Tiger animal designs. Pre-order starts today, with devices shipping later this year.

The all-new Echo Show 10 ($249.99) will be available in Charcoal and Glacier White, and will start shipping in time for the holidays. You can sign up to be notified when the all-new Echo Show 10 is available at www.amazon.com/echoshow10. All new Echo Show features announced today will be available by the end of the year.

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Introducing Luna—Amazon’s New Cloud Gaming Service Where it’s Easy to Play on the Devices You Already Own

September 24, 2020 at 1:49 PM EDT

Starting today, customers in the U.S. can request an invitation for early access and help shape the future of gaming on Luna

Luna Controller with Cloud Direct technology provides low latency control and effortless play across screens

Ubisoft game channel gives players access to new titles the same day they release

SEATTLE--(BUSINESS WIRE)--Sep. 24, 2020-- Amazon.com, Inc. (NASDAQ: AMZN)—Starting today, customers in the U.S. can request early access to Amazon Luna, a new cloud gaming service designed for instant play. With Luna and the incredible scale and capability of Amazon Web Services (AWS), it’s easy to stream high-quality, immersive games. Players can enjoy Luna games on their favorite devices without lengthy downloads or updates, expensive hardware or complicated configuration. They can even start playing on one screen and seamlessly pick up and continue on another. At launch, Luna will be available on Fire TV, PC, and Mac as well as on web apps for iPhone and iPad, with Android coming soon.

“We created Luna to make it easy to play great games on the devices customers already own and love,” said Marc Whitten, Vice President, Amazon Entertainment Devices and Services. “It’s Day One for Luna—we are excited to work with gamers, streamers, and publishers like Ubisoft and Remedy Entertainment to build a great gaming experience for everyone.”

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Luna Controller is available at an introductory price of $49.99 during the early access period.

Availability

Customers in the U.S. can request an invitation today for early access to Luna. By choosing to participate, invited gamers will have the opportunity to contribute feedback that will inform future Luna features and development. Request an invitation to Luna today at http://amazon.com/Luna/.

At launch, Luna will be available on Fire TV, PC, and Mac as well as on web apps for iPhone and iPad, with Android coming soon.

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Amazon Announces Next-Generation Fire TV Stick, Fire TV Stick Lite, and Redesigned User Experience

September 24, 2020 at 1:50 PM EDT

Best-selling Fire TV Stick is now 50% more powerful with HDR and Dolby Atmos support—also includes Alexa Voice Remote with AV device controls

Fire TV Stick Lite is our most affordable Fire TV device ever—features full-HD streaming, HDR support, and Alexa Voice Remote Lite

Redesigned Fire TV experience provides new content-discovery features, enhanced Alexa voice integration, and user profiles for personalized recommendations

SEATTLE--(BUSINESS WIRE)--Sep. 24, 2020-- With more than 100 million devices sold globally, Fire TV customers are streaming billions of hours each month. Amazon.com, Inc. (NASDAQ:AMZN) today made Fire TV even better, with the next-generation Fire TV Stick, the all-new Fire TV Stick Lite, and a reimagined Fire TV experience that is more personal and customized.

“We are passionate about inventing on behalf of our customers to make it even easier to enjoy the best in entertainment,” said Marc Whitten, Vice President, Amazon Entertainment Devices and Services. “With a redesigned Fire TV experience tailored to each user, it’s even simpler to stream your favorite shows with our more powerful, next-generation Fire TV Stick and our even more affordable Fire TV Stick Lite.”

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Availability

The all-new Fire TV Stick is $39.99 and begins shipping in select countries next week. Customers in Canada, France, Germany, India, Italy, Japan, Spain, the United Kingdom, and the United States can begin pre-ordering today at www.amazon.com/firetvstick.

Fire TV Stick Lite is $29.99 and begins shipping in select countries next week. Customers in Australia, Brazil, Canada, France, Germany, India, Italy, Mexico, Spain, the United Kingdom, and the United States can begin pre-ordering today at www.amazon.com/firetvsticklite. Fire TV Stick Lite will bring dedicated Fire TV experiences with Alexa to Australia, Brazil and Mexico for the first time.

The redesigned Fire TV experience will begin rolling out globally later this year, starting with the all-new Fire TV Stick and Fire TV Stick Lite. Exact features will vary by country. It will be available in Australia, Brazil, Canada, France, Germany, India, Italy, Japan, Mexico, Spain, the United Kingdom, and the United States.

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Wi-Fi 6 Is Here—Amazon Introduces All-New eero 6 Series Mesh Wifi Systems Starting at $129

September 24, 2020 at 1:50 PM EDT

The fastest eero series yet—eero Pro 6 and eero 6 deliver Wi-Fi 6 performance and a built-in Zigbee smart home hub

SEATTLE--(BUSINESS WIRE)--Sep. 24, 2020-- Amazon.com, Inc. (NASDAQ: AMZN) today introduced the newest additions to the eero family—eero Pro 6 and eero 6. These all-new mesh wifi systems feature Wi-Fi 6, the latest technology delivering faster speeds, higher performance, and better support for simultaneously connected devices. eero Pro 6 and eero 6 are available for pre-order starting today on amazon.com/devices and www.eero.com, and will be available later this year.

Getting fast, reliable coverage throughout your home is easy with the eero 6 series, which offers Wi-Fi 6 coverage for more than 75 devices simultaneously. Featuring a built-in Zigbee smart home hub, the eero 6 series connects compatible devices on your network so you don’t need a separate Zigbee hub. Plus, eero Pro 6 and eero 6 work with your existing internet service, and are backward compatible with all eero generations, making it easy to expand or upgrade your network.

“Customers need reliable home wifi now more than ever. Many of us are working from home, helping kids with online learning, keeping in touch with friends and family, and streaming and gaming in 4K—often at the same time,” said Nick Weaver, Co-Founder and CEO of eero. “The eero 6 series is the fastest eero series yet, giving our customers the speed and reliability of Wi-Fi 6 at an affordable price.”

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Availability

The eero 6 family of devices is available for pre-order starting today and will be available at leading retailers later this year at the following prices:

* eero Pro 6: $229 (one-pack), $399 (two-pack), $599 (three-pack)

* eero 6: $129 (one-pack), $199 (two-pack), $279 (three-pack)

* eero Secure or eero Secure+: $2.99 per month or $9.99 per month

The new eero 6 series will also be available to customers later this year through participating internet service providers, custom installation professionals, and homebuilders.