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Reload this Page Amazon and Borders - a match made in heaven?

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View Poll Results: Should Amazon acquire Borders?
Yes 7 14.89%
No 40 85.11%
Voters: 47. You may not vote on this poll

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Old 06-16-2008, 10:07 PM   #16
JSWolf
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What did Amazon do to cause friction with Target?
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Old 06-16-2008, 10:11 PM   #17
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Maybe I'm getting them confused with ToysRUs?
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Old 06-16-2008, 10:18 PM   #18
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Yes, I did get them confused. Sorry.

Now no reason at all not to at least have the Kindle for sale (or at least on display) in local Target stores.
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Old 06-20-2008, 12:02 AM   #19
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Quote:
Originally Posted by Steve Jordan View Post
Amazon is an online business... the reason they have been successful is that they have not been burdened with brick-and-mortar stores, and the overhead that demands. Borders would only be an anchor around their necks, slowing them down.

If Amazon wanted to have a physical presence, it would be better-served with kiosks in select locations (not bookstores) that access Amazon online, or small displays of the Kindle and online book catalog in non-competing retail outlets (malls, big-box stores, air/sea/railports).
I think Kiosks would be a great way to sell eBooks for a wide variety of devices. Everywhere the device is sold a Kiosk could be close by in the same store providing ongoing customer contact with the store they purchased their reader in. Many retailers would welcome continued value instead of a one time sale.

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