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Old 05-30-2014, 11:38 PM   #16
DNSB
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Originally Posted by murg View Post
Ok. Now I'm offended... Kobo gives 30% coupons away like they're candy, but when they screw up they think they can pacify use with a lousy 20% off?
As one of my coworkers said, at least that email didn't suggest increasing the size of a body part as the key to life.

Regards,
David
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Old 05-30-2014, 11:54 PM   #17
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Kobo gave me a 20% coupon because they sent me an italian email. Too funny.
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Old 05-31-2014, 01:16 PM   #18
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It's a promotion. Classic old-school marketing routine... The "Opportunity". Makes the target feel they're capitalizing on an error when really they're just getting an existing promotion. Always accompanied by a spike in sales. It's good business.
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Old 05-31-2014, 10:06 PM   #19
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Originally Posted by Loyal Blood View Post
It's a promotion. Classic old-school marketing routine... The "Opportunity". Makes the target feel they're capitalizing on an error when really they're just getting an existing promotion. Always accompanied by a spike in sales. It's good business.
Should I assume this kind of "apology" promo code applies to all books or just like regular code, only apply to certain books?
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Old 05-31-2014, 11:21 PM   #20
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@smartie try it on any books that you're interested in.

Of course, it will apply to all books on the India site for example, and other sites where publisher restrictions don't hold sway.

However, 20% off is not a good code unless you're in a hurry and have used all the codes on offer via the Discounts thread. Also a new comp is due in 1 week or so. My suggestion would be to hang in unless you need it right now.
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Old 05-31-2014, 11:24 PM   #21
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Originally Posted by Loyal Blood View Post
It's a promotion. Classic old-school marketing routine... The "Opportunity". Makes the target feel they're capitalizing on an error when really they're just getting an existing promotion. Always accompanied by a spike in sales. It's good business.
This is an interesting thread for you to 'come out of the woodwork', so to speak.

Yep, we're very aware that the 20% code is a sweetner .... we just like 'em sweeter

90% codes seem to do the trick!
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Old 06-06-2014, 07:16 AM   #22
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I thought 20% was the standard?
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