The #1 Thing People Use A Kindle Fire For Is....

[spellbanisher]

If they're asking for which two activities users do the most, shouldn't those numbers add up to 200% (they only add up to 175.6)

[murraypaul]

Originally Posted by spellbanisher

If they're asking for which two activities users do the most, shouldn't those numbers add up to 200% (they only add up to 175.6)

There may have been other categories scoring less than 13% which they omitted to show.

[Dylrob]

Originally Posted by banjobama

Most people using the Fire without rooting it probably don't consider the book reading to be an app.

ETA: But I wonder why "playing games" and "using apps" are two separate categories... I suppose they are using apps that aren't games?

Or they take that option to mean other apps.

[banjobama]

Originally Posted by Dylrob

Or they take that option to mean other apps.

Yes.. such as Netflix, maybe. I'm overthinking it. Of course there are other apps.

[spellbanisher]

Originally Posted by murraypaul

There may have been other categories scoring less than 13% which they omitted to show.

Well, I was thinking those other categories would be included in "other," but I guess other just means options that weren't listed. But what would those options be? The Fire would be a very expensive paper weight, and it makes a terrible frisbee.

[simplyparticular]

I'm not particularly surprised by the height of the ebooks column. I suspect a sizable portion of the first adopters of the Fire were previous/current Kindle owners, who already have a hefty investment in Amazon. Now if they split out NEW Kindle owners from previous Kindle owners, I would expect the graphs to change some.

Questions the graph doesn't answer:
Where are the magazine readers?
What about checking email? Are there separate Android apps for that?

Anecdotal observations from two co-workers who do NOT e-read on their brand new Fires - they were looking for mini-tablets: One loves it and has used it daily since Christmas and has to fight her spouse for it. The other returned hers. She has the first PanDigital Novel Black that she uses for her internet/email stuff (and a 18 month old Droid phone), and doesn't think the Fire is enough of an improvement, given the higher price. She paid around $120 for her PanDigital at Kohl's over a year ago.

[twowheels]

Originally Posted by TGS

I'm interested in the 3.9% - anyone got something they'd like to tell us about?

Looking at prawn pictures. The percentage is actually much higher, but most euphemistically hide it by saying that it's web browsing.

[Fbone]

Originally Posted by TGS

I'm interested in the 3.9% - anyone got something they'd like to tell us about?

Paperweight.

[rjpawlak]

Originally Posted by Kali Yuga

Fire owners buy lots of ebooks, and video isn't that popular. A few other interesting results in the article/charts:

http://www.businessinsider.com/how-p...-fires-2012-1#

This may not look good for epaper....

Thanks for the interesting link. Lots of neat data to look at there - I went and followed the link for the ipad stats too.

One thing to note is that about 1/4 of Fire users are not happy with the battery life. So there is room for e-ink there. In a simlar vein, I love my Nook Tablet, but it doesn't hold a candle to the Nook STR in the battery department.

[Sil_liS]

Originally Posted by banjobama

Most people using the Fire without rooting it probably don't consider the book reading to be an app.

Why? Is it in a different place than the other apps?

Originally Posted by banjobama

ETA: But I wonder why "playing games" and "using apps" are two separate categories... I suppose they are using apps that aren't games?

Everybody uses apps. The fact that 80% of fire users haven't figured it yet is a little worrying.

Originally Posted by spellbanisher

If they're asking for which two activities users do the most, shouldn't those numbers add up to 200% (they only add up to 175.6)

It is possible that some only answered with one activity.

[HarryT]

Originally Posted by Sil_liS

Why? Is it in a different place than the other apps?

Everybody uses apps. The fact that 80% of fire users haven't figured it yet is a little worrying.

Most people probably consider "apps" to be additional ones that they install themselves, rather than those pre-installed on the device.

[leebase]

Can we now finally bury the meme that LCD tablets aren't suitable for reading? Millions of folks are using their LCD tablets primarily for reading.

Eink has its advantages and devotees for sure. But it's now demonstrably tru that millions find reading on LCD tablets just fine.

Lee

[banjobama]

Originally Posted by Sil_liS

Why? Is it in a different place than the other apps?

Not sure. But on my Nook Color, the user just selects the cover of the book he or she wants to read and the book is opened. I'm assuming the Fire does something similar. I can see how casual users wouldn't consider that the same as running an app from a list, or an app they downloaded themselves. But yes it's still an app.

[taosaur]

There's no point trying to be a purist about what's an app. It's clear enough from the context that "use apps" refers to programs that do things rather than programs that view things, as distinct from games, media or browsing.

There's also nothing remotely surprising in the fact that people who bought an ereader-branded tablet are using it primarily to read. A lot of people first get exposed to e-books on their smartphones, and aren't interested in giving up the conveniences of reading on a color, backlit screen with decent hardware behind it.

[SeaKing]

Originally Posted by TGS

I'm interested in the 3.9% - anyone got something they'd like to tell us about?

We don't talk about that outside the 12 Step meetings.