Study: Tablets Are for "Couch, Bed and Kitchen" - Page 2

kjk · 12-01-2011, 12:33 PM

From the original article on Google's Mobile Ad blog:

Quote:

One of our studies, a diary study that had people record every occasion that they used their tablet over a two-week period...

Very curious which tablet(s) Google tracked.

Serpentine · 12-01-2011, 02:09 PM

Quote:

Originally Posted by Steven Lyle Jordan

Fortunately, in time more enlightened heads have realized that they are good for so much more than that.

Yeah, tablets are also very bad at ironing, you wouldn't believe all these creases!

wizwor · 12-01-2011, 02:28 PM

Quote:

Originally Posted by Phogg

The study in and of itself is worthless.

Do we even know the intent of the study? It wasn't clear to me. Google has irons in a lot of fires. Hard to say how useful the study was without knowing why it was commissioned.

Quote:

Originally Posted by Phogg

All of the first five categories could rightly be combined into "Home". Nowhere does this study address use in places such as restaurants, while shopping, in waiting rooms, during a commute, or while at a vacation spot.

One of the conclusions was that most tablets do not leave the home. Again, tv hardware vs phones vs game consoles vs laptops vs desktop computers. Perhaps Google was trying to figure out if launching a tablet targeted interface or app would increase sales or market share?

Quote:

Originally Posted by Phogg

This is kind of like comparing the usefulness of a large pickup truck with that of a sportscar, and only looking at use on a racetrack, or use for a single occupant on a fifty mile commute. What is left out helps craft an innaccurate picture.

Go back and click through to the Google article, if you haven't done that, and click through to their previous research. My impression is that they are wondering if they will lose 'mind share' if their tools are not easy to use on a tablet.

kjk · 12-01-2011, 03:02 PM

Quote:

Originally Posted by wizwor

Do we even know the intent of the study? It wasn't clear to me. Google has irons in a lot of fires. Hard to say how useful the study was without knowing why it was commissioned.

One of the conclusions was that most tablets do not leave the home. Again, tv hardware vs phones vs game consoles vs laptops vs desktop computers. Perhaps Google was trying to figure out if launching a tablet targeted interface or app would increase sales or market share?

Go back and click through to the Google article, if you haven't done that, and click through to their previous research. My impression is that they are wondering if they will lose 'mind share' if their tools are not easy to use on a tablet.

And note which division of Google is conducting these studies-Mobile Ads. If tablets aren't leaving the home, that has some implications for location based advertising for sure.

=X= · 12-01-2011, 04:01 PM

Quote:

Originally Posted by kjk

And note which division of Google is conducting these studies-Mobile Ads. If tablets aren't leaving the home, that has some implications for location based advertising for sure.

Karma for you! I didn't see that angle when I read the article. I suspect this study will also influence the way they target adds for smartphones and tablets.

=X=

jocampo · 12-01-2011, 04:13 PM

Tablets are awesome for restrooms ... for those, you know, moments ...

kjk · 12-01-2011, 04:51 PM

Quote:

Originally Posted by jocampo

Tablets are awesome for restrooms ... for those, you know, moments ...

From 2009:
http://www.nytimes.com/2009/10/05/te...pagewanted=all

Quote:

Another former Apple executive who was there at the time said the tablets kept getting shelved at Apple because Mr. Jobs, whose incisive critiques are often memorable, asked, in essence, what they were good for besides surfing the Web in the bathroom.

monkeyluis · 12-03-2011, 08:51 AM

Yup I use mine in bed & on the couch. Don't take it in the kitchen cause I dont cook. Lol. I do read quite a bit on it though.

CWatkinsNash · 12-03-2011, 12:35 PM

I use mine in the kitchen while cooking. Now granted, my tablet is actually a convertible notebook, so I'm using Windows Media Center in Win7, but the same applies I think - I have access to most of the same media sources (Netflix, Amazon, etc) with the addition of antenna tv via my network TV tuner. I also use it in bed, on the couch, and if the weather was warmer I'd use it outside on the back porch. I have not yet taken it in the bathroom.

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12-01-2011, 04:13 PM	#21
jocampo Layback feline Posts: 3,034 Karma: 6980745 Join Date: Nov 2010 Location: USA Device: Oasis 2nd gen, Sony DPTS1, iPad Pro 10.5"	Tablets are awesome for restrooms ... for those, you know, moments ...

12-03-2011, 08:51 AM	#23
monkeyluis Banned Posts: 725 Karma: 656644 Join Date: Oct 2010 Location: Central Florida Device: iPad "3", Kindle Touch, Kindle Fire, iPhone 4S	Yup I use mine in bed & on the couch. Don't take it in the kitchen cause I dont cook. Lol. I do read quite a bit on it though.

12-03-2011, 12:35 PM	#24
CWatkinsNash IOC Chief Archivist Posts: 3,950 Karma: 53868218 Join Date: Dec 2010 Location: Fruitland Park, FL, USA Device: Meebook M7, Paperwhite 2021, Fire HD 8+, Fire HD 10+, Lenovo Tab P12	I use mine in the kitchen while cooking. Now granted, my tablet is actually a convertible notebook, so I'm using Windows Media Center in Win7, but the same applies I think - I have access to most of the same media sources (Netflix, Amazon, etc) with the addition of antenna tv via my network TV tuner. I also use it in bed, on the couch, and if the weather was warmer I'd use it outside on the back porch. I have not yet taken it in the bathroom.

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