B&N scores!

[din155]

not a reader..

[OtterBooks]

Originally Posted by taosaur

No matter how many times you say it, clicking heels or otherwise, the NC's in the market it's in, and as such it competes with the Kindle. I have my NC because I saw an ad for the KSO and started looking at reading devices again. The custom Android ROMs sold me, but iPad, iPod Touch, Xoom et al were not on the table. When people see me using the NC, they don't ask, "Is that some kind of iPod?" or, "Is that some kind of Droid?"

Instead they ask, "Is that a Kindle?"

I understand that B&N is marketing a tablet (however unusually configured) as an e-reader, but they're doing a good job of it. Even as an informed consumer, the fact that it was optimized for reading (hardware-wise: I knew before I got it that I'd be ditching the OS) was a major selling point.

I'm not sure that the ignorance of passersby defines a technology. In certain locales, your Nook Color may be mistaken for a demon of some sort.

Anyhoo, B&N may be doing a good job of marketing. It may even be a wonderful device, but it does not occupy the same market as eink devices, unless you mean the portable consumer electronics market. Obviously there is overlap, just as the NC overlaps the smartphone market by sharing much of the same content. If the devices compete for the same customers, B&N must also have edged ahead of Amazon in ebook sales, seeing as how they apparently sell more ereaders. Maybe they have.

The entire ebook industry as it stands today was created by dedicated readers designed to simulate the experience of paper. This isn't purism; it's understanding one thing from another. Tablets recreate the multimedia entertainment experience of personal computers. Much like book vs computer, ereader vs tablet is not an either/or decision for most literate consumers.

Edit: ok it's an ereader. peace and love.