CNet News survey

[Steven Lyle Jordan]

Originally Posted by Ken Stuart

Nonsense.

There is no question that tech-savvy people are less loyal to brands, and that Joe Average is more loyal to brands.

(Otherwise, why would companies buy brand names like "Magnavox" and then apply the brand names to products that have nothing in common with the original company ?)

You think computer and electronics companies don't do that? The only difference is, a tech-savvy person is less likely to be swayed by a midlist brand like Magnavox, and more likely to be swayed by a high-end brand like Bang & Olufsen. Whereas the non-techie may like the B&O, but when he sees the price difference, he'll go for the Magnavox.

[Piper_]

Does it count if you're only brand loyal on a micro-way?

As in, I'd only buy Lenovo for laptops, but ASUS for netbooks. Canon for still cameras, but that other brand for camcorders...

I'm die-hard Bissel for carpet cleaning, but for vacs, no way. Dyson rules those.

...and, of course, the choices can change as years and models come and go.

[Barty]

Originally Posted by MrsJoseph

I would say that CNET is a huge Apple fan - they have several segments dedicated to Apple. They do a "bad Apple" segment, too...but either way it is dedicated Apple time.

I don't read Cnet much but I do listen to their buzz out loud podcast. They're pretty anti apple there and pro android, or pro anybody but apple. One host broke down and bought a Mac air and got ripped (albeit jokingly) for it.

I do think the tech geeks tend toward kool-aid on one hand and hatergade on the other. Just read any thread having to do with iPad or __ vs __. Me, I'm an anti fan. I own a kindle but I think it's ugly, mobi sucks (hard to edit, can't even do freaking drop cap), and I actively root for other companies because I don't want Amazon to dominate more than they already do.

[MrsJoseph]

Originally Posted by Barty

I don't read Cnet much but I do listen to their buzz out loud podcast. They're pretty anti apple there and pro android, or pro anybody but apple. One host broke down and bought a Mac air and got ripped (albeit jokingly) for it.

I do think the tech geeks tend toward kool-aid on one hand and hatergade on the other. Just read any thread having to do with iPad or __ vs __. Me, I'm an anti fan. I own a kindle but I think it's ugly, mobi sucks (hard to edit, can't even do freaking drop cap), and I actively root for other companies because I don't want Amazon to dominate more than they already do.

I can understand that. I'm not a fan of the Kindle but I [mostly] adore Amazon...

My preference would be for all booksellers to sell books that work on all devices. Any type of handcuff attempt annoys me. I enjoy shopping where the urge hits me...and I want to be able to shop at any place that sells books.

[VicLavigne]

I'm probably in the top 15% of tech-oriented people - maybe just plain "geek" to some. I'm not so much brand loyal as anti-brand..... for example, I have bought no Apple products at all for myself (wife has an iPod), no Kindle products..... do have 2 Nooks between me and my wife, but not real thrilled with them. Strangely enough, I do like Microsoft Windows and Office (after trying alternatives and not getting useful service out of them). Have had a Blackberry and liked it, switched to an Android phone after 2 years and also like it, not sure what my next phone will be - but almost certainly not an iPhone. Also can say that for computers I stay away from Dell.

Vic