eBooks couse the end of "Super Thursday" - BBC

[vans]

Yesterday I listened to a short piece on BBC Radio 4.

Apparently, in the UK book trade yesterday is called "Super Thursday". As I understand it, his Thursday each year, publishers release the new books that they think will top the best seller charts over Christmas. So we were told that yesterday a lot of new titles were delivered to booksellers.

However, it seems that for ebooks sales the busiest days of the year are Christmas and Boxing Day.

As the market share of ebooks grows the need for massive pre Christmas advertising will lessen (or so it was predicted), so there will no longer be the pressure to release books in October.

I assume all this will mean is that the advertising will just be delayed until closer to Christmas.

[JoeD]

Originally Posted by vans

As the market share of ebooks grows the need for massive pre Christmas advertising will lessen (or so it was predicted), so there will no longer be the pressure to release books in October.

I assume all this will mean is that the advertising will just be delayed until closer to Christmas.

I'm not sure it will lesson the need for pre Christmas advertising, people still need to already be aware of your books/products in order for your product to be the first thing that springs to mind when they open their shiny new device christmas day :P

Wonder how much more it costs to actually advertise on Christmas day on TV and whether that will go up further with more companies likely wanting a TV spot around those few days?