|  04-12-2010, 07:03 AM | #16 | 
| Addict            Posts: 209 Karma: 1165996 Join Date: Dec 2009 Location: Maine Device: sony prs-350, Ipad 3 | 
			
			Yeah, I couldn't find them online either.   If people don't like bing cashback, they're welcome to not use it. I'm always looking for bargains myself and will pass them on to others so they can save, too. I got 20% off my ereader just before Christmas via bing cashback. That was worth it to me. Got to head to Target today! | 
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|  04-12-2010, 02:56 PM | #17 | 
| Connoisseur            Posts: 63 Karma: 601321 Join Date: Jan 2007 Device: Sony PRS-950; PRS-505 | 
			
			My guess is that stores like Target can buy them in bulk, and since there's always a percentage of people who either lose their gift card or fail to use the balance, they can sell them at a discount and still make money. I'm sure there's a ton of research out there. Or this could be some kind of loss leader or deal to encourage you to buy the reader from Target. In any case, good deal for those of us who are careful not to lose the card!
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|  04-12-2010, 03:34 PM | #18 | 
| Connoisseur        Posts: 95 Karma: 800 Join Date: Nov 2009 Device: Sony Reader Touch | 
			
			I picked up two this afternoon.  My Target was well stocked as well, not locked up, and they were marked with the sale price. Thanks -- I would have completely missed this otherwise! | 
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|  04-12-2010, 05:00 PM | #19 | 
| Serpent Rider            Posts: 1,123 Karma: 10219804 Join Date: Jun 2009 Device: Sony 350; Nook STR; Oasis | 
			
			my question is, can these be used at the Sonystyle online store?
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|  04-12-2010, 05:08 PM | #20 | 
| Zealot      Posts: 112 Karma: 430 Join Date: Aug 2009 Location: Studio City, CA Device: B&N Nook | |
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|  04-12-2010, 05:53 PM | #21 | 
| Serpent Rider            Posts: 1,123 Karma: 10219804 Join Date: Jun 2009 Device: Sony 350; Nook STR; Oasis | 
			
			well, bugger that. sigh.  At least I can use my wife's target discount to make this better for books. Of course, now I have to choose some books. Hmmm...
		 Last edited by Ravensknight; 04-12-2010 at 06:01 PM. | 
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|  04-12-2010, 07:28 PM | #22 | |
| Wizard            Posts: 1,289 Karma: 4525055 Join Date: Oct 2008 Location: rural Illinois, USA Device: Sony PRS-700 (traded in), Sony PRS-650 | Quote: 
 So, thanks Ken! I would've totally missed it if it were not for your "heads up"!  The nearest Target is an hour away, so I called & asked my Dad if he could pick some up for me. Money may be tight, but that is too good of a deal to pass up! I'm hoping he's successful!   | |
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|  04-12-2010, 07:51 PM | #23 | 
| Cat Lady & Trekkie            Posts: 421 Karma: 221630 Join Date: Jul 2007 Location: San Diego, CA Device: Kobo Libra, Kobo Aura & Aura H20 | 
			
			Thanks for the heads up on this; just got myself four of them!    | 
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|  04-12-2010, 09:32 PM | #24 | 
| Reading is sexy            Posts: 1,303 Karma: 544517 Join Date: Apr 2009 Device: none | 
			
			Thanks OP!!  Karma coming your way.   I snagged two for my mom's bday. My Target (University Heights, OH) had a giant stack of these laying out, but there was no indication that they were on sale. I had the cashier check the price for me just to double-check I had the right item   Last edited by queentess; 04-12-2010 at 11:24 PM. Reason: d'oh, it's called KARMA | 
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|  04-12-2010, 09:51 PM | #25 | 
| My Kingdom for Karma            Posts: 430 Karma: 7125 Join Date: Jul 2009 Location: Las Vegas Device: Sony 350, 650, 950, Nook Color | 
			
			At the Target on Spring Mountain and Rainbow in Vegas there was a large stack right next to the Sony Reader display and they were marked on sale.  Interesting that the $50 gift cards are not on sale, only the $25 denomination.  What a great way for Sony to get around the Agency pricing model.  I wonder if other ebook retailers will follow suit.  A 40% discount is significant given the pricing changes going on during the last month.
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|  04-12-2010, 10:40 PM | #26 | 
| You kids get off my lawn!            Posts: 4,220 Karma: 73492664 Join Date: Aug 2007 Location: Columbus, Ohio Device: Oasis 2 and Libra H2O and half a dozen older models I can't let go of | 
			
			I hit two different Targets in the Columbus area - one had a sign noting the sale, the other didn't (and they were just about impossible to find).  Thanks so much for the heads-up!
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|  04-13-2010, 05:20 AM | #27 | 
| Groupie        Posts: 199 Karma: 818 Join Date: Jul 2008 Location: UK Device: Sony PRS-505. Pocketbook Inkpad 840 | 
			
			I don't suppose anyone would be able to pick up a couple for poor little old me in the UK....? In exchange for hard Paypal cash......?   Yours, hopefully   | 
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|  04-13-2010, 11:41 AM | #28 | 
| Connoisseur        Posts: 95 Karma: 800 Join Date: Nov 2009 Device: Sony Reader Touch | 
			
			Has anyone had trouble redeeming the gift cards?  I bought two yesterday at Target, and when I try to redeem them, they both come up with an error stating that they're "invalid".  I contacted Sony via their live chat, but they were pretty unhelpful (basically told me what I already knew: "I'm sorry, the $25 Gift Card purchassed from the Target Store cannot be redeemed."), and directed me to contact the Reader Store Telephone Support Team. (Because the Technical Chat Support Team does "not have the information regarding this.") I'm gonna call up now, but just wanted to see if anyone else had similar problems. | 
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|  04-13-2010, 11:48 AM | #29 | 
| Guru            Posts: 939 Karma: 9558874 Join Date: Oct 2008 Location: Southeast Michigan, USA Device: Kindle Oasis; 11" iPad Pro (Books, Kindle, Kobo, MapleRead SE) | 
			
			I've been hoping for something like this! Cool! At the moment, I can't purchase books from Sony (don't know why) -- I've tried live chat and email and they have asked me to call for assistance. I haven't had a chance to call yet -- but I guess I'd better. jmaloney -- I have found that live chat is less than helpful on the two issues that I've used them. I hope you get a good response on the phone! | 
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|  04-13-2010, 11:52 AM | #30 | 
| Zealot  Posts: 109 Karma: 84 Join Date: Jun 2009 Location: Manchester Device: Kobo Auroa H2O | 
			
			Typically Sony is looking at the US only again. there's a whoel world of other customers out there.
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