Analyst claims Amazon has 90% ebook market share

anurag · 01-14-2010, 10:20 PM

From http://www.tbiresearch.com/amazon-se...e-books-2010-1

Quote:

Several publishers and distributors tell us that Amazon is currently selling upwards of 90% of all e-books sold.

The number seems US only, and probably only for ebooks from major publishing houses. But it's still significant. The rest of the article is mostly speculation.

rcuadro · 01-14-2010, 10:25 PM

It would not surprise me though analyst are a dime a dozen and tend to talk out of their ass

lilac_jive · 01-14-2010, 10:25 PM

I think I doubt that number.

sassanik · 01-14-2010, 10:31 PM

Yeah I have to agree that I am doubtful of the numbers. Maybe for the biggest publishing houses Amazon sells the most, but 90% seems awfully high to me.

Part of this doubt is that while Kindles are common there are so many other devices out there, Kindle does not have 90% of the ebook device market. Unless people who own kindles read way more than the rest of the ebook device users.

Amy

desertgrandma · 01-14-2010, 10:42 PM

Even I don't believe that!

Nate the great · 01-14-2010, 10:47 PM

I don't know. It's certainly possible for a publisher to get 90% of its ebook revenue from Amazon, but if that were true then I would assume that the publisher wasn't trying all that hard to sell ebooks other than through Amazon.

kjk · 01-14-2010, 10:51 PM

Given how tightly Amazon is guarding any sales information regarding the Kindle and eBook sales, I'd be surprised if anyone (but Amazon) has a clear picture of what they truly have. I saw another analyst state matter-of-factly that Amazon sold over 2 million Kindles...but again, Amazon has not officially or unofficially released any sales data. And given they are the manufacturer and sole point of sales, its not like analysts can ask retailers, so I'm pretty skeptical of any claims at all, until Jeff Bezos comes out and says so in a financial statement

HansTWN · 01-15-2010, 01:37 AM

Quote:

Originally Posted by kjk

Given how tightly Amazon is guarding any sales information regarding the Kindle and eBook sales, I'd be surprised if anyone (but Amazon) has a clear picture of what they truly have. I saw another analyst state matter-of-factly that Amazon sold over 2 million Kindles...but again, Amazon has not officially or unofficially released any sales data. And given they are the manufacturer and sole point of sales, its not like analysts can ask retailers, so I'm pretty skeptical of any claims at all, until Jeff Bezos comes out and says so in a financial statement

They are, of course, not the manufacturer. They are made by a Taiwanese company in China (was it Foxconn the Iphone/Ipod builders?). I am sure that it would be possible to get some data on Kindle production figures from there through various channels -- which doesn't mean the analyst actually did have it.

mgmueller · 01-15-2010, 02:07 AM

To me, those revenue figures seem extremely small.
So my guess would be, Amazon may have 90% market share of the revenue, that's actually transparent. But not the over all revenue.

Just a small calculation:
If I remember correctly, "Books on Board" states, average consumer spends $ 500 per year after having bought a reader from them.
2 million Kindles would equal $ 1 billion in eBook revenue. A gross mismatch to the $ 115 million mentioned in the article.

Let's try to get some idea about figures in this forum. I'll start a poll about spent.

happy_terd · 01-15-2010, 02:17 AM

Most people i know that actually pay for ebooks do go though amazon. Im not claiming anything, but I am sure they are at least in the running.

basschick · 01-15-2010, 04:01 AM

the only people i know off this board with ebook readers own kindles, but i do note that targets have sold out sony ebook readers time and again, and walmart sells sony ebook readers and the opus, too. that's the same walmart who are selling more toys than toysrus, so i tend to doubt the analysts. besides, to really analyze something, you have to have figures. i would doubt the numbers the publishers would give out - IF they gave out any - because they seem to want to squash ebooks.

sony ebook readers have been around a lot longer than kindle, and there are a lot of sony readers out there.

Nate the great · 01-15-2010, 06:46 AM

Quote:

Originally Posted by mgmueller

To me, those revenue figures seem extremely small.
So my guess would be, Amazon may have 90% market share of the revenue, that's actually transparent. But not the over all revenue.

Just a small calculation:
If I remember correctly, "Books on Board" states, average consumer spends $ 500 per year after having bought a reader from them.
2 million Kindles would equal $ 1 billion in eBook revenue. A gross mismatch to the $ 115 million mentioned in the article.

Let's try to get some idea about figures in this forum. I'll start a poll about spent.

There aren't 2 million Kindles out there. There might possibly be 1m, though.

JSWolf · 01-15-2010, 06:48 AM

I do think this is a load of manure.

sony_fox · 01-15-2010, 06:52 AM

I would be quite prepared to believe that Amazon has 90% of .Mobi sales.

And if as a publisher I only release ebooks as .mobi, then presto 90% of all my sales are through amazon.

I very much doubt that 90% of Ebook's read/owned come through amazon.

ChristopherTD · 01-15-2010, 07:00 AM

So Amazon sell 9 ebooks for every 1 that Fictionwise/Diesel/cyberread/B&N/Waterstones sell? I just don't see that. I don't think that the market has expanded that much!

01-14-2010, 10:31 PM	#4
sassanik Guru Posts: 774 Karma: 1211741 Join Date: May 2008 Location: Oregon Device: EB1150, iPhone, Cool-er Purple, Pocketbook 360, Kindle Fire	yeah Yeah I have to agree that I am doubtful of the numbers. Maybe for the biggest publishing houses Amazon sells the most, but 90% seems awfully high to me. Part of this doubt is that while Kindles are common there are so many other devices out there, Kindle does not have 90% of the ebook device market. Unless people who own kindles read way more than the rest of the ebook device users. Amy

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01-14-2010, 10:25 PM	#2
rcuadro Wizard Posts: 1,686 Karma: 874275 Join Date: Nov 2008 Location: Virginia Beach, VA Device: Kindle DX	It would not surprise me though analyst are a dime a dozen and tend to talk out of their ass

01-14-2010, 10:25 PM	#3
lilac_jive Grand Sorcerer Posts: 5,870 Karma: 27376 Join Date: Dec 2008 Location: Pennsylvania Device: PRS-505	I think I doubt that number.

01-14-2010, 10:42 PM	#5
desertgrandma Enjoying the show.... Posts: 14,270 Karma: 10462843 Join Date: Jun 2008 Location: Arizona Device: A K1, Kindle Paperwhite, an Ipod, IPad2, Iphone, an Ipad Mini & macAir	Even I don't believe that!

01-14-2010, 10:47 PM	#6
Nate the great Sir Penguin of Edinburgh Posts: 12,375 Karma: 23555235 Join Date: Apr 2007 Location: DC Metro area Device: Shake a stick plus 1	I don't know. It's certainly possible for a publisher to get 90% of its ebook revenue from Amazon, but if that were true then I would assume that the publisher wasn't trying all that hard to sell ebooks other than through Amazon.

01-14-2010, 10:51 PM	#7
kjk . Posts: 3,408 Karma: 5647231 Join Date: Oct 2008 Device: never enough	Given how tightly Amazon is guarding any sales information regarding the Kindle and eBook sales, I'd be surprised if anyone (but Amazon) has a clear picture of what they truly have. I saw another analyst state matter-of-factly that Amazon sold over 2 million Kindles...but again, Amazon has not officially or unofficially released any sales data. And given they are the manufacturer and sole point of sales, its not like analysts can ask retailers, so I'm pretty skeptical of any claims at all, until Jeff Bezos comes out and says so in a financial statement

01-15-2010, 02:07 AM	#9
mgmueller Member Retired Posts: 3,308 Karma: 13024950 Join Date: Nov 2008 Location: Augsburg (near Munich), Germany Device: 26 Readers, 44 Tablets	To me, those revenue figures seem extremely small. So my guess would be, Amazon may have 90% market share of the revenue, that's actually transparent. But not the over all revenue. Just a small calculation: If I remember correctly, "Books on Board" states, average consumer spends $ 500 per year after having bought a reader from them. 2 million Kindles would equal $ 1 billion in eBook revenue. A gross mismatch to the $ 115 million mentioned in the article. Let's try to get some idea about figures in this forum. I'll start a poll about spent.

01-15-2010, 02:17 AM	#10
happy_terd Banned Posts: 13,045 Karma: 10105011 Join Date: Jan 2010 Location: Finally made it to Walmart. Device: PRS 420	Most people i know that actually pay for ebooks do go though amazon. Im not claiming anything, but I am sure they are at least in the running.

01-15-2010, 04:01 AM	#11
basschick Wizard Posts: 1,096 Karma: 4695691 Join Date: May 2008 Device: Kindle Paperwhite	the only people i know off this board with ebook readers own kindles, but i do note that targets have sold out sony ebook readers time and again, and walmart sells sony ebook readers and the opus, too. that's the same walmart who are selling more toys than toysrus, so i tend to doubt the analysts. besides, to really analyze something, you have to have figures. i would doubt the numbers the publishers would give out - IF they gave out any - because they seem to want to squash ebooks. sony ebook readers have been around a lot longer than kindle, and there are a lot of sony readers out there.

01-15-2010, 06:48 AM	#13
JSWolf Resident Curmudgeon Posts: 80,782 Karma: 150249619 Join Date: Nov 2006 Location: Roslindale, Massachusetts Device: Kobo Libra 2, Kobo Aura H2O, PRS-650, PRS-T1, nook STR, PW3	I do think this is a load of manure.

01-15-2010, 06:52 AM	#14
sony_fox Zealot Posts: 109 Karma: 84 Join Date: Jun 2009 Location: Manchester Device: Kobo Auroa H2O	I would be quite prepared to believe that Amazon has 90% of .Mobi sales. And if as a publisher I only release ebooks as .mobi, then presto 90% of all my sales are through amazon. I very much doubt that 90% of Ebook's read/owned come through amazon.

01-15-2010, 07:00 AM	#15
ChristopherTD Addict Posts: 343 Karma: 1010002 Join Date: Apr 2008 Location: London. UK Device: Marvin Reader on iPad Air (via Calibre)	So Amazon sell 9 ebooks for every 1 that Fictionwise/Diesel/cyberread/B&N/Waterstones sell? I just don't see that. I don't think that the market has expanded that much!