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Old 03-11-2009, 08:03 AM   #1
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Das ebook erreicht den Massenmarkt
Unter diesem Titel findet sich in der Online-Ausgabe des Börsenblatts ein sehr interessanter Artikel zur Markteinführung des SONY-Readers.
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Old 03-11-2009, 08:17 AM   #2
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Unter diesem Titel findet sich in der Online-Ausgabe des Börsenblatts ein sehr interessanter Artikel zur Markteinführung des SONY-Readers.
Oho! Neue Töne. Da hat jemand offensichtlich seine Hausaufgaben gemacht. Ob die angedeuteten Überraschungen von Apple und Amazon wohl etwas konkretes an sich haben? Na, mal abwarten!
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Old 03-11-2009, 09:05 AM   #3
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Ja, mal ein nicht so einseitiger Artikel.

Richtig im Ansatz und als Einstieg für die Zielgruppe sinnvoll finde ich auch die Serie "EBooks - Was Buchhändler wissen müssen" von Herrn Alkenbrecher auf buchmarkt.de.

Startete hier. Bisherige Folgen hier.
Last edited by beachwanderer; 03-11-2009 at 09:11 AM.
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Old 03-11-2009, 10:57 AM   #4
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Endlich einmal ein löblicher Artikel, hoffentlich trägt das vermehrte öffentliche Interesse nun endlich dazu bei, daß sich die Medien vernünftig mit dem Thema befassen - eigentlich traurig, sollte es nicht umgekehrt sein?

Interessant ist auch die Formulierung "mit seinem preisgünstigen Txtr Reader" - ich hoffe das bewahrheitet sich.
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Old 03-11-2009, 11:14 AM   #5
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Quote:
Originally Posted by beachwanderer View Post
Ja, mal ein nicht so einseitiger Artikel.

Richtig im Ansatz und als Einstieg für die Zielgruppe sinnvoll finde ich auch die Serie "EBooks - Was Buchhändler wissen müssen" von Herrn Alkenbrecher auf buchmarkt.de.

Startete hier. Bisherige Folgen hier.
Liest sich sehr interessant und kompetent. Problem: Diese Artikelreihe, genau wie der von eagleeye gelinkte, ist nicht für das breite Publikum gedacht, und das wird von Spiegel und Focus mit Promotion zugedeckt
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Old 03-12-2009, 03:44 PM   #6
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Auf Deutschlandfunk gab es einen kleinen Beitrag zum Thema.

http://ondemand-mp3.dradio.de/file/d...5_0d48f526.mp3 - ab 6m20s
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Old 03-12-2009, 04:07 PM   #7
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Sogar bis nach Österreich ist es scheinbar durchgesickert: http://www.orf.at/090311-36003/index.html

Liest sich noch ein wenig wie von gestern, aber sie werden auch noch dahinterkommen

Interessantes Detail: Sony-Start Österreich 3.April
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