More books on iPad than kindle in UK

[astra]

Originally Posted by Kali Yuga

If they are in fact 18 months behind the US

Usually, the UK is 10 years behind the USA.

[leebase]

Originally Posted by Crowl

I'm sure that certain people will try to claim that such figures would imply that apple are doing a lot for kindle and more than deserve their 30%, while conveniently ignoring how many of those ipads will have been sold (and generated profits at that time) in order to read kindle books or other such things.

The article doesn't say where the iPad customers are getting their ebooks. Other surveys have placed the Kindle at 50% of books sold on the iPad.

It is interesting that the iPad is being used AS a reader which goes against the persistent meme on this board that "serious readers use eInk".

Lee

[leebase]

Originally Posted by Kali Yuga

I concur that it would be better to know "the number of titles read on what platform" and/or "the amount of time spent on one platform." One thing that always amuses me about this particular metric, which some US companies also use, is that for some reason PC's always end up beating the other devices by a huge margin.

Could it be because lots of people are reading books on their PC's?

Lee

[HarryT]

Originally Posted by leebase

It is interesting that the iPad is being used AS a reader which goes against the persistent meme on this board that "serious readers use eInk".

Some of us use both, of course. When I'm "out and about" I always have my Kindle with me, but I often read on my iPad at home.

[CallOfCth'reader]

Originally Posted by HarryT

I certainly get the impression that the Kindle is doing extremely well in the UK. A number of my work colleagues have bought them, who have previously had no interest in eBooks.

I've only ever seen Sony's e-readers when out and about, but I definitely think that will change now that the Kindles are appearing in more UK retailers. Getting into the supermarkets is a large step in bringing e-readers to the masses, especially coupled with the Kindles' ease of content delivery.

[Andrew H.]

Originally Posted by leebase

The article doesn't say where the iPad customers are getting their ebooks. Other surveys have placed the Kindle at 50% of books sold on the iPad.


Lee

Do you have a link? A few months ago, Amazon recently stated that 20% of its sales were to non-Kindle owners (which are probably mostly iPad owners).

[stickybuns]

Originally Posted by Andrew H.

Do you have a link? A few months ago, Amazon recently stated that 20% of its sales were to non-Kindle owners (which are probably mostly iPad owners).

Perhaps the remaining 30% are people who own both a Kindle and an iPad?

[Valkrider]

One thing that doesn't help in Europe is Amazon.co.uk and their stupid attitude to Europe. They will only sell you a Kindle if you live in the UK most of the other items they offer for sale they will ship anywhere in Europe, that means no extra tax or import and usually free shipping. They won't, however, ship a Kindle to Spain. Amazon.com will though BUT you then have to pay tax import duty and shipping to Europe making it more expensive. Just crazy marketing strategy IMHO.

[Crowl]

Originally Posted by leebase

The article doesn't say where the iPad customers are getting their ebooks. Other surveys have placed the Kindle at 50% of books sold on the iPad.

Generally seems to be higher than that.

It is interesting that the iPad is being used AS a reader which goes against the persistent meme on this board that "serious readers use eInk".

No it doesn't, an earlier post in this thread gives the example where you can't draw that conclusion from this survey.

[Crowl]

Originally Posted by astra

Usually, the UK is 10 years behind the USA.

Our centuries ahead in other matters.

[Crowl]

Originally Posted by CallOfCth'reader

I've only ever seen Sony's e-readers when out and about, but I definitely think that will change now that the Kindles are appearing in more UK retailers. Getting into the supermarkets is a large step in bringing e-readers to the masses, especially coupled with the Kindles' ease of content delivery.

In my experience, sony e-readers were very uncommon, but more common than the kindle up until the time when the k3 launched properly in the UK with a device that was not simply an official grey import and offering a better device for less money than Sony.

[Crowl]

Originally Posted by Valkrider

One thing that doesn't help in Europe is Amazon.co.uk and their stupid attitude to Europe. They will only sell you a Kindle if you live in the UK most of the other items they offer for sale they will ship anywhere in Europe, that means no extra tax or import and usually free shipping. They won't, however, ship a Kindle to Spain. Amazon.com will though BUT you then have to pay tax import duty and shipping to Europe making it more expensive. Just crazy marketing strategy IMHO.

It is very weird that they haven't sorted out the roaming agreements that would allow the .co.uk site to ship to europe, I was quite lucky in that I was able to send mine to my parents address and was then able to order it from the uk site.

Another option you do have to wonder about is why they didn't simply limit sales from the uk site to the wifi-only model for those in europe as then they would at least have the option of avoiding customs charges if they didn't need the 3g model.

[Andrew H.]

Originally Posted by Andrew H.

Do you have a link? A few months ago, Amazon recently stated that 20% of its sales were to non-Kindle owners (which are probably mostly iPad owners).

Sorry, I think I misread the original post. I don't know what the market share of kindle books *on the ipad* is. I was talking about the ipad's share of kindle books generally.

My bad!

[CleverClothe]

Originally Posted by Andrew H.

Sorry, I think I misread the original post. I don't know what the market share of kindle books *on the ipad* is. I was talking about the ipad's share of kindle books generally.

My bad!

This is why we need better numbers.