Sony's Response To New Kindle: Not Chasing "Cheapest E-Reader" Title - Page 5

m-reader · 08-09-2010, 03:09 AM

Quote:

Originally Posted by igorsk

They didn't say "no need to change anything". They said "no need to race to the bottom price". We know that they and Amazon bought up the first half year of the Pearl production, do you think Sony is going to just give up that investment?

They were asked what are they going to do about Amazon's move which is more than just dropping prices. Amazon released new devices.
Sony didn't even mention any new devices coming on the horizon.
WTR giving up the investment, they will be loosing that investment one way or the other. If they do not come up with something new soon they will be loosing the market (there goes the investment). On the other hand they are cashed up enough to play Amazon's game.

JSWolf · 08-09-2010, 03:23 AM

I look forward to seeing what Sony does with the new models.

m-reader · 08-09-2010, 05:14 AM

Quote:

Originally Posted by JSWolf

I look forward to seeing what Sony does with the new models.

Ditto. If I knew with any degree of certainty that Sony will be launching a new e-reader model by the year's end, I would be happy to wait it out.

astra · 08-09-2010, 06:00 AM

I am waiting for it too, but I don't hold my breath. I am afraid they will use the same touch screen and all the "glaring issues" are going to stay, unfortunately

nwhitfield · 08-09-2010, 03:39 PM

I'm not quite sure what, if anything, can be inferred from this news, but I was speaking to the Waterstones PR team today, regarding a story I've been writing up for Register Hardware (probably online tomorrow), and they tell me that they're reducing the price of the PRS-300 to £99 tomorrow (Tues, 10th August).

Whether that's simply a tactic to counter the Kindle, or to clear out in advance of a new model, I have no idea. It's certainly interesting, and gets a branded reader below the £100 mark for the first time, I think.

tomsem · 08-09-2010, 05:07 PM

Quote:

Originally Posted by nwhitfield

I'm not quite sure what, if anything, can be inferred from this news, but I was speaking to the Waterstones PR team today, regarding a story I've been writing up for Register Hardware (probably online tomorrow), and they tell me that they're reducing the price of the PRS-300 to £99 tomorrow (Tues, 10th August).

Whether that's simply a tactic to counter the Kindle, or to clear out in advance of a new model, I have no idea. It's certainly interesting, and gets a branded reader below the £100 mark for the first time, I think.

That's pretty funny, coming only about a week after their Kindle-response statement. I'm sure it is just one of those crazy coincidences.

Well, I doubt anyone will hold it against Sony and insist that they raise the price back to where it was. Not even Sony shareholders...

nwhitfield · 08-09-2010, 06:41 PM

To be clear, that's Waterstones dropping the price of the Reader, not Sony themselves, to the best of my knowledge. They'll be selling it for about £60 less than Sony Centres, which is a substantial difference, unless Sony drop their own prices at the same time.

tomsem · 08-09-2010, 06:51 PM

Quote:

Originally Posted by nwhitfield

To be clear, that's Waterstones dropping the price of the Reader, not Sony themselves, to the best of my knowledge. They'll be selling it for about £60 less than Sony Centres, which is a substantial difference, unless Sony drop their own prices at the same time.

Ok, that makes sense. Guess we'll have to wait to see what Sony does with their pricing.

Canuck_in_Japan · 08-09-2010, 09:58 PM

Oh Sony!! That's right, and netbooks are a "race to the bottom". Tell us another one

Graham · 08-10-2010, 07:34 AM

As noted above, from today in the UK, the Sony Pocket Edition is priced £10 cheaper than the new Kindle, at £99 at Waterstone's:

http://www.waterstones.com/waterston...ks/4294964587/

So at least one Sony reseller is chasing the cheapest eReader title. The others will presumably have to follow suit in the UK.

Graham

suecsi · 08-10-2010, 09:53 AM

Quote:

Originally Posted by GlenBarrington

I pretty much agree, Sony just doesn't have the 'mindshare' that Amazon and Apple have. I don't know how many times i have been reading on my PRS300 in public and have been asked if that was a Kindle or even an iPad! People have no idea what these devices look like, but they know they exist.

eReading, in general, is thought of by the consumer as something he or she might want to do in the future, but the public isn't even curious enough at this point to actually find out what the devices look like.

- Is that a Kindle?

I do actually have a Kindle now and the Sony has been relegated to the "to be sold at some stage when I get around to taking the photos' pile - but in the year I had my Sony, I'd get asked that all the time

mikaelalind · 08-10-2010, 11:40 AM

I have feeling that Sony is focusing on Japan this year... They announced a new reader, aimed at the japanese market in May, due out in December. I wish they would release it worldwide.... I am curious about the features, though.

SkyDream · 08-10-2010, 03:36 PM

Quote:

Originally Posted by mikaelalind

They announced a new reader, aimed at the japanese market in May...

Tell us more...never heard about a new reader from Sony

mikaelalind · 08-10-2010, 03:54 PM

Here is the link to the article I found, I have no idea how reliable they are, but the article gives Reuter as a source, so there is some substance in it

Graham · 08-10-2010, 04:15 PM

The above link doesn't work for me (http in it twice). Here's the article:

http://inhabitat.com/2010/05/27/sony...pple-in-japan/

Graham

08-10-2010, 03:54 PM	#74
mikaelalind Fanatic Posts: 590 Karma: 788068 Join Date: Sep 2009 Location: Sweden Device: Sony PRS 505, Cybook Odessey	Here is the link to the article I found, I have no idea how reliable they are, but the article gives Reuter as a source, so there is some substance in it Last edited by mikaelalind; 08-10-2010 at 03:59 PM.

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08-09-2010, 03:23 AM	#62
JSWolf Resident Curmudgeon Posts: 80,784 Karma: 150249619 Join Date: Nov 2006 Location: Roslindale, Massachusetts Device: Kobo Libra 2, Kobo Aura H2O, PRS-650, PRS-T1, nook STR, PW3	I look forward to seeing what Sony does with the new models.

08-09-2010, 06:00 AM	#64
astra The Introvert Posts: 8,307 Karma: 1000077497 Join Date: Jan 2007 Location: United Kingdom Device: Sony Reader PRS-650 & 505 & 500	I am waiting for it too, but I don't hold my breath. I am afraid they will use the same touch screen and all the "glaring issues" are going to stay, unfortunately

08-09-2010, 03:39 PM	#65
nwhitfield Enthusiast Posts: 26 Karma: 282 Join Date: Aug 2009 Location: London Device: PRS-505	I'm not quite sure what, if anything, can be inferred from this news, but I was speaking to the Waterstones PR team today, regarding a story I've been writing up for Register Hardware (probably online tomorrow), and they tell me that they're reducing the price of the PRS-300 to £99 tomorrow (Tues, 10th August). Whether that's simply a tactic to counter the Kindle, or to clear out in advance of a new model, I have no idea. It's certainly interesting, and gets a branded reader below the £100 mark for the first time, I think.

08-09-2010, 06:41 PM	#67
nwhitfield Enthusiast Posts: 26 Karma: 282 Join Date: Aug 2009 Location: London Device: PRS-505	To be clear, that's Waterstones dropping the price of the Reader, not Sony themselves, to the best of my knowledge. They'll be selling it for about £60 less than Sony Centres, which is a substantial difference, unless Sony drop their own prices at the same time.

08-09-2010, 09:58 PM	#69
Canuck_in_Japan Wizard Posts: 1,476 Karma: 14328611 Join Date: May 2009 Location: Tokyo, Japan Device: Aura, Aura H2O, Kindle PW3	Oh Sony!! That's right, and netbooks are a "race to the bottom". Tell us another one

08-10-2010, 07:34 AM	#70
Graham Wizard Posts: 2,742 Karma: 32912427 Join Date: Feb 2008 Location: North Yorkshire, UK Device: Kobo H20, Pixel 2, Samsung Chromebook Plus	As noted above, from today in the UK, the Sony Pocket Edition is priced £10 cheaper than the new Kindle, at £99 at Waterstone's: http://www.waterstones.com/waterston...ks/4294964587/ So at least one Sony reseller is chasing the cheapest eReader title. The others will presumably have to follow suit in the UK. Graham

08-10-2010, 11:40 AM	#72
mikaelalind Fanatic Posts: 590 Karma: 788068 Join Date: Sep 2009 Location: Sweden Device: Sony PRS 505, Cybook Odessey	I have feeling that Sony is focusing on Japan this year... They announced a new reader, aimed at the japanese market in May, due out in December. I wish they would release it worldwide.... I am curious about the features, though.

08-10-2010, 04:15 PM	#75
Graham Wizard Posts: 2,742 Karma: 32912427 Join Date: Feb 2008 Location: North Yorkshire, UK Device: Kobo H20, Pixel 2, Samsung Chromebook Plus	The above link doesn't work for me (http in it twice). Here's the article: http://inhabitat.com/2010/05/27/sony...pple-in-japan/ Graham