Higgs Announces Digital Distribution Partnership With Pressmart

[Dulin's Books]

SANTA CLARA, California, December 2 /PRNewswire/ -- Higgs International Publishing Logistics (A DHL Company), the market leaders in the export of press products distributing over 200 million copies worldwide, announced it has signed a digital distribution partnership with Pressmart Media Ltd, leading digital publishing solution provider. Some of the leading titles that Higgs distributes include OK!, Vanity Fair and Reveal. Starting today, Higgs will offer a very exciting and cost-effective global distribution service to its publishing clients looking to create a successful presence in the digital space, using the on-demand digital editions powered by Pressmart.

Pressmart's 3600 fully-hosted solution will power the Higgs' digital delivery initiative for its customers including newspapers, magazines, books, brochures and catalogs. Using patented technology, pre-press pages are converted into intelligent XML content in a format compatible for delivering on Web, Mobile, eReader, and other digital channels. Publishers also get access to state-of-art marketing, subscription and advertising tools for monetizing from digital delivery from almost day one. Pressmart is widely used and proven in 49 countries, covering 24 languages, including publication groups such as The San Diego Union-Tribune, The Philadelphia Inquirer, Orlando Sentinel, Trinity Mirror, Manila Bulletin, Hindustan Times, and other premier publishing associations.

Darren Starkey, Business Director at Higgs / DHL said, "This is a significant launch for Higgs. We are sure it will bring greater benefits to our publishing customers and help them compete effectively with their online counterparts. Pressmart's on demand digital publishing platform gives us exciting new ways of meeting the needs of our publishers both locally and globally."

"We could not be more delighted by Higgs' choice of selecting Pressmart as its digital delivery partner," said Sanjiv Gupta, Founder and CEO of Pressmart. "With this addition as an important channel partner strategy, it assures us that our business is moving in the right direction and rapidly."

About Pressmart

Pressmart offers a full suite of online publishing products and solutions to newspapers and magazines in 49 countries, using Web, Mobile, eReader, RSS, Podcast and other digital channels. Conversion, Hosting, Subscriptions, Ads and Analytics-packed a single easy-to-use service. For more information please visit http://www.pressmart.com

About Higgs

A DHL company, representing publishers and international distributors, specifically delivers global logistics and management solutions for the exporting of newspapers, magazines and books. For more information please visit http://www.higgs.co.uk

Contact:

Muralidharan, enRight PR, Reach: +91-98851-09594
enright@enrightpr.com
http://www.enrightpr.com

Marc Parsons
marc@pressmart.com


SOURCE Pressmart Media

Thats a huge swath of magazine and newspaper going digital all at once.

[igorsk]

It seems they're going to use yet another proprietary format.