Ever Seen An Ad On TV For A Reader?

PennyPie · 09-16-2009, 09:52 PM

Just saw an ad for Sony readers on TV! It was on WOIO, the CBS affiliate in Cleveland, OH. Just generic, not showing any of the different styles or features. 'Read hundreds of books on this'....a panel of several 'celebrities' saying something or other...maybe a 30 second piece.

It was the 1st time I've seen any TV ad for a reader....anyone out there seen any?

ardeegee · 09-16-2009, 10:53 PM

I thought about that yesterday after seeing that ad for the first time-- I can't remember ever seeing a commercial for any reader before this. (Funny moment-- I heard someone say something like "can I read lots of books on this?" and look up from my Sony Reader Pocket to see-- a Sony Reader Pocket.)

Journier · 09-17-2009, 02:33 AM

I have never seen a television commercial for ereaders.

sassanik · 09-17-2009, 04:45 PM

Yeah it was on here today on our CBS affilate during Criminal Minds.

I was very surprised to see it and think that its a great sign!

Amy

DixieGal · 09-17-2009, 04:48 PM

Way to Go, Sony!

DougFNJ · 09-17-2009, 04:58 PM

I've been complaining about their lack of marketing since the introduction of the PRS-500. Way to go Sony, good time to push the Daily Reader idea right before release

Red Alert · 09-17-2009, 08:46 PM

Might be evidence that they realize finally its necessary to rely on more than "name recognition" to sell their readers. You may have noticed that the public thinks that the Amazon Kindle is only reader out there.

Anyone who has handled both can recognize the feeling of quality in the Sony and "mass market plastic" of the Kindle.

Fortunately the December release of Sony's 3G enabled Reader should up the ante.

Ralph

Ervserver · 09-19-2009, 01:37 AM

saw the Sony commercial tonight while watching 20/20 on ABC

lev · 09-19-2009, 02:24 AM

Haven't seen the commercial (no TV!) but here's something really interesting. the new Sony Concept - the Flex OLED electronic Reader
looks like exciting things are awaiting for e-readers in the near future!

http://www.youtube.com/watch?v=zsoJMEeXhqQ

Loose_Appeal · 09-19-2009, 04:02 AM

Holy Schnikes I want OLED reader now! But it'll probably cost more than buying all the books I will ever read in my entire life! And that's not economical at all!

Lilly · 09-19-2009, 04:21 AM

Quote:

Originally Posted by lev

Haven't seen the commercial (no TV!) but here's something really interesting. the new Sony Concept - the Flex OLED electronic Reader
looks like exciting things are awaiting for e-readers in the near future!

http://www.youtube.com/watch?v=zsoJMEeXhqQ

That is so cool!

Grandma Aubbie · 09-19-2009, 09:42 AM

We were fast-forwarding through the commercials on Tuesday Night's NCIS when I saw a familiar face ... my sony.

When I stopped it, it had the advertisement with the 4 guys behind the curtain. Gary watched it for a minute then turned and looked at me and asked - Isn't that the thing you have?

OK, now I know I've gone over to the dark side - stopping to watch a commercial!!!

Edit - I just realized that the commercial wasn't described. There was a woman holding a sony reader and asking about it. They whipped open a curtain and revealed 4 men with readers. The last one was a record-winning high speed reader ... who a few seconds later announced he'd just read 300 books or something in just a few seconds. Another guy pitched in and said so did he - the camera pans to the second guy and he blushes and says "not really," then they talk about all the books you can carry.

Gunnerp245 · 09-19-2009, 12:58 PM

Saw the Sony commercial also while in San Diego this week.

Timoleon · 10-18-2009, 07:48 PM

The Sony ebook reader commercial played here in the States on CBS this afternoon during the National Football League broadcast. First time I've seen it --- nice! A whole lot of people were exposed to it...

Spartacus2112 · 10-19-2009, 11:06 AM

Just saw it yesterday in the New York market for the first time during the Saints thrashing of the Giants.

09-16-2009, 09:52 PM	#1
PennyPie Cocoa & Toast...mmmmmm... Posts: 275 Karma: 1000 Join Date: Aug 2009 Location: Ohio Device: Sony PRS-700, iPhone	Ever Seen An Ad On TV For A Reader? Just saw an ad for Sony readers on TV! It was on WOIO, the CBS affiliate in Cleveland, OH. Just generic, not showing any of the different styles or features. 'Read hundreds of books on this'....a panel of several 'celebrities' saying something or other...maybe a 30 second piece. It was the 1st time I've seen any TV ad for a reader....anyone out there seen any?

09-17-2009, 04:45 PM	#4
sassanik Guru Posts: 774 Karma: 1211741 Join Date: May 2008 Location: Oregon Device: EB1150, iPhone, Cool-er Purple, Pocketbook 360, Kindle Fire	yep Yeah it was on here today on our CBS affilate during Criminal Minds. I was very surprised to see it and think that its a great sign! Amy

09-19-2009, 09:42 AM	#12
Grandma Aubbie Grandma Aubbie Posts: 79 Karma: 229 Join Date: Aug 2009 Location: Southwest Kansas Device: sony 600	During NCIS on Tuesday ... We were fast-forwarding through the commercials on Tuesday Night's NCIS when I saw a familiar face ... my sony. When I stopped it, it had the advertisement with the 4 guys behind the curtain. Gary watched it for a minute then turned and looked at me and asked - Isn't that the thing you have? OK, now I know I've gone over to the dark side - stopping to watch a commercial!!! Edit - I just realized that the commercial wasn't described. There was a woman holding a sony reader and asking about it. They whipped open a curtain and revealed 4 men with readers. The last one was a record-winning high speed reader ... who a few seconds later announced he'd just read 300 books or something in just a few seconds. Another guy pitched in and said so did he - the camera pans to the second guy and he blushes and says "not really," then they talk about all the books you can carry. Last edited by Grandma Aubbie; 09-19-2009 at 09:46 AM. Reason: More information

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09-16-2009, 10:53 PM	#2
ardeegee Maratus speciosus butt Posts: 3,292 Karma: 1162698 Join Date: Sep 2009 Device: PRS-350	I thought about that yesterday after seeing that ad for the first time-- I can't remember ever seeing a commercial for any reader before this. (Funny moment-- I heard someone say something like "can I read lots of books on this?" and look up from my Sony Reader Pocket to see-- a Sony Reader Pocket.)

09-17-2009, 02:33 AM	#3
Journier Groupie Posts: 194 Karma: 415 Join Date: Jul 2009 Location: Northern CA Device: Kindle Oasis	I have never seen a television commercial for ereaders.

09-17-2009, 04:48 PM	#5
DixieGal Hi There! Posts: 7,473 Karma: 2930523 Join Date: Feb 2008 Location: Ft Lauderdale Device: iPad	Way to Go, Sony!

09-17-2009, 04:58 PM	#6
DougFNJ Avid Reader Posts: 273 Karma: 1332 Join Date: Dec 2006 Location: New Jersey Device: Kindle Paperwhite Signature, 2TB iPad Pro 11”	I've been complaining about their lack of marketing since the introduction of the PRS-500. Way to go Sony, good time to push the Daily Reader idea right before release

09-17-2009, 08:46 PM	#7
Red Alert Zealot Posts: 114 Karma: 1020754 Join Date: Jul 2007 Location: Silverdale, Washington Device: NookColor & Nook Tablet. Sony PRS-505 loaned to brother.	Might be evidence that they realize finally its necessary to rely on more than "name recognition" to sell their readers. You may have noticed that the public thinks that the Amazon Kindle is only reader out there. Anyone who has handled both can recognize the feeling of quality in the Sony and "mass market plastic" of the Kindle. Fortunately the December release of Sony's 3G enabled Reader should up the ante. Ralph

09-19-2009, 01:37 AM	#8
Ervserver Wizard Posts: 2,624 Karma: 1008294 Join Date: Dec 2007 Location: Iowa, USA Device: Nook Simple Touch	saw the Sony commercial tonight while watching 20/20 on ABC

09-19-2009, 02:24 AM	#9
lev Zealot Posts: 131 Karma: 274 Join Date: Aug 2009 Device: none	Haven't seen the commercial (no TV!) but here's something really interesting. the new Sony Concept - the Flex OLED electronic Reader looks like exciting things are awaiting for e-readers in the near future! http://www.youtube.com/watch?v=zsoJMEeXhqQ

09-19-2009, 04:02 AM	#10
Loose_Appeal Fiiiiiiiiiiiiiiiiiiiiish? Posts: 85 Karma: 162 Join Date: Sep 2009 Device: Current: PRS-650, Previous: Books	Holy Schnikes I want OLED reader now! But it'll probably cost more than buying all the books I will ever read in my entire life! And that's not economical at all!

09-19-2009, 12:58 PM	#13
Gunnerp245 Gadget Freak Posts: 1,169 Karma: 1043832 Join Date: Nov 2007 Location: US Device: EE, Note 8	Saw the Sony commercial also while in San Diego this week.

10-18-2009, 07:48 PM	#14
Timoleon Time Enough at Last Posts: 387 Karma: 1151316 Join Date: Feb 2008 Location: New England Device: iPad 3, iPhone 5, Kindle 3, Fire, Sony PRS-350	The Sony ebook reader commercial played here in the States on CBS this afternoon during the National Football League broadcast. First time I've seen it --- nice! A whole lot of people were exposed to it...

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10-19-2009, 11:06 AM	#15
Spartacus2112 Evangelist Posts: 468 Karma: 1147 Join Date: May 2008 Location: Lawn Giland Device: Kindle 3 Wifi	Just saw it yesterday in the New York market for the first time during the Saints thrashing of the Giants.