eReader.com is expanding and forming new partnerships

[Alexander Turcic]

In a press release Motricity announced today that the company's eReader.com division has partnered with "on demand" book manufacturer and distributor Lightning Source. The latter will become the exclusive DRM licensee for eReader e-books in the US, and the two will offer a combined platform for 3rd parties to build custom, cross-format (=multi-format?) e-book storefronts. From the release:

"eReader is the most popular eBook format in the industry today," said J. Kirby Best, president and chief executive officer at Lightning Source. "Motricity and Lightning Source also share a common goal of driving the adoption of eBooks around the globe. We can accomplish that by continuing to deliver new eBook titles, formats and tools to the market. Our current customers, such as Powells.com, will now be able to provide an even larger selection of eBooks to their customers."