Did Reader save Sony?

[igorsk]

Okay, maybe the title is a bit melodramatic but I just found this part funny:

When Howard Stringer took the helm at Sony three years ago, the Japanese company was in crisis. The consumer electronics business that had produced the transistor radio, the Trinitron TV and the Walkman, was losing money. Sony had been overtaken by Samsung of Korea, which had correctly anticipated the huge consumer demand for flat-panel TVs.

By January 2006, Sony had so few new products to brag about that Stringer had to call the actor Tom Hanks on stage during his keynote speech to the Consumer Electronics Show in Las Vegas to help him buy time as he promoted the Sony Reader, a hand-held digital book reader.

"I clutched that Reader for an hour and sold it and sold it and sold it," Stringer said at the Internationale Funkaustellung in Berlin, the largest consumer electronics convention in Europe. "It was all I had."

Other interesting notes:

"Howard was evangelizing internally within Sony for a stronger emphasis on software, how software adds value to devices," a former Sony U.S. executive, who did not want his name used because he was uncomfortable commenting on a former employer, said. "In every meeting I was in, he was trying to change some of the hardware culture."

Most importantly, Stringer has reduced the insular mentality that had balkanized Sony's electronics, movie, gaming, music and mobile businesses, said a former senior Sony Europe executive, who also did not want to publicly comment on his former employee. "I used to have to force people to sit down and talk with each other," said the former manager.

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