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Old 07-17-2014, 08:49 AM   #1
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Amazon Instant Video to Android!
Looks like android users will finally be able to use the Amazon instant video app soon. Previously you could only get it on iPad/iPhone or the Kindle Fire.

Looks like my next tablet won't have to be a fire.

http://phandroid.com/2014/07/16/amaz...y-android-app/
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Old 07-17-2014, 08:53 AM   #2
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Originally Posted by mewmartigan View Post
Looks like android users will finally be able to use the Amazon instant video app soon. Previously you could only get it on iPad/iPhone or the Kindle Fire.

Looks like my next tablet won't have to be a fire.

http://phandroid.com/2014/07/16/amaz...y-android-app/
If this pans out, it'll be great news for my Nexus 7.
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Old 07-17-2014, 11:14 AM   #3
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Wow look at that. I wonder why they decided to cave.
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Old 07-17-2014, 11:32 AM   #4
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Wow look at that. I wonder why they decided to cave.
Content = $$$
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Old 07-18-2014, 10:02 AM   #5
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Wow look at that. I wonder why they decided to cave.
They probably ran the numbers. All it would take is a couple of trend lines, one showing that Android ownership was going up and another showing that Instant Video usage dropped once a person bought an Android tablet.
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Old 07-18-2014, 12:36 PM   #6
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This would make me & my Nexus 7 quite happy.
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Old 07-18-2014, 02:43 PM   #7
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I wonder if this means Prime users can download movies for offline viewing?
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Old 07-18-2014, 02:53 PM   #8
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I wonder if this means Prime users can download movies for offline viewing?
Sure hope so.
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Old 07-18-2014, 03:39 PM   #9
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Yes! yes! Yes! Hope it's actually true. I've tried all sorts of things on my rooted Nook HD to get it to work, special browsers, flash plug in, etc. They never work right so I'd given up. This would be so awesome if true.
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Old 07-18-2014, 04:45 PM   #10
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Originally Posted by Lemurion View Post
They probably ran the numbers. All it would take is a couple of trend lines, one showing that Android ownership was going up and another showing that Instant Video usage dropped once a person bought an Android tablet.
I fit this profile!

Might be back on the upswing though!
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Old 07-18-2014, 08:05 PM   #11
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I hope the Amazon video app comes to fruition! I may sign up for Amazon Prime then.
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Old 07-24-2014, 04:40 PM   #12
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Does someone have an explanation for why Amazon doesn't have their Instant video offering on Android smartphones? I don't understand the logic. Amazon sells devices in order to get the customers to use the Amazon store. They lose money on the device as it is heavily subsidized. Isn't it better for users to use a third-party device for Amazon's services? Yet prime video is on iphones.

My only rationale is that Amazon thinks they lock in customers who buy the devices into Amazon services. I will never buy an Amazon smartphone or tablet, except perhaps for a child, but I definitely might one day stop using their Prime service.
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Old 07-24-2014, 06:35 PM   #13
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Does someone have an explanation for why Amazon doesn't have their Instant video offering on Android smartphones? I don't understand the logic. Amazon sells devices in order to get the customers to use the Amazon store. They lose money on the device as it is heavily subsidized. Isn't it better for users to use a third-party device for Amazon's services? Yet prime video is on iphones.

My only rationale is that Amazon thinks they lock in customers who buy the devices into Amazon services. I will never buy an Amazon smartphone or tablet, except perhaps for a child, but I definitely might one day stop using their Prime service.
Pure speculation:
It's a well known fact, that Amazon still is operating on slim margins.
Market share being the goal, not short-term profits.
And they don't own the content, their margin in this segment will be slim as well.
And I can imagine, Google and the likes want to see their share. If some movie is streamed over their OS, they probably want to participate.
Why can't you purchase Kindle books in the app, but will be directed to the website?
When operating on, let's assume, 6% Gross margin, there's not much room to share.
I don't have any specific figures, but this simple theory would explain a lot.
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Old 07-25-2014, 08:45 AM   #14
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Originally Posted by mgmueller View Post
Pure speculation:
It's a well known fact, that Amazon still is operating on slim margins.
Market share being the goal, not short-term profits.
And they don't own the content, their margin in this segment will be slim as well.
And I can imagine, Google and the likes want to see their share. If some movie is streamed over their OS, they probably want to participate.
Why can't you purchase Kindle books in the app, but will be directed to the website?
When operating on, let's assume, 6% Gross margin, there's not much room to share.
I don't have any specific figures, but this simple theory would explain a lot.
Actually, you CAN purchase Kindle books in the app on Android, but not on IOS.

Shari
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