02-28-2011, 03:15 AM
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#1 |
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Grand Sorcerer
  Posts: 8,560
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Join Date: Aug 2008
Location: TN, USA
Device: kindle(all), nook, nookcolor, Sony, Kobo, epic, iphone, iPad, pc
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Free Book (Kindle/Nook) - PR 2.0
PR 2.0: New Media, New Tools, New Audiences, by Deirdre Breakenridge
Book Description The New Future of Public Relations! In today’s Web 2.0 world, traditional methods of communication won’t reach your audiences, much less convince them. Here’s the good news: Powerful new tools offer you an unprecedented opportunity to start a meaningful two-way conversation with everyone who matters to you. In PR 2.0, Deirdre Breakenridge helps you master these tools and use them to the fullest possible advantage in all your public relations work. You’ll learn the best ways to utilize blogs, social networking, online newswires, RSS technology, podcasts, and the rest of today’s Web 2.0 tools. Breakenridge shows how to choose the right strategies for each PR scenario and environment, keep the best Web 1.0 tools, and stop using outmoded tactics that have rapidly become counterproductive. Breakenridge introduces an extraordinary array of new PR best practices, including setting up online newsrooms, using visual and social media in releases, and leveraging new online research and analytics tools. She offers powerful new ways to think about PR, plan for it, and react to the new PR challenges the Web presents. Breakenridge also includes interviews with today’s leading PR 2.0 practitioners. |
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02-28-2011, 10:19 AM
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#2 |
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Wizard
Posts: 1,806
Karma: 13399999
Join Date: Aug 2007
Location: US
Device: Nook Simple Touch, Kobo Glo HD, Kobo Clara HD, Kindle 4
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Now free at Barnes & Noble.
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06-19-2011, 10:41 PM
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#3 |
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Grand Sorcerer
Posts: 11,230
Karma: 4651787
Join Date: Mar 2009
Device: Kindle, Kindle Fire, iPad, iPod Touch, Sony PRS-350
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FYI, currently free for those in the UK:
PR 2.0: New Media, New Tools, New Audiences by Deirdre Breakenridge (Amazon Main, Amazon UK) |
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06-20-2011, 12:48 AM
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#4 |
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Freebie finder
Posts: 907
Karma: 2046472
Join Date: Jul 2009
Device: Sony, Kindle
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Also free at Amazon.de:
PR 2.0: New Media, New Tools, New Audiences |
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06-20-2011, 03:21 AM
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#5 |
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Grand Sorcerer
Posts: 11,230
Karma: 4651787
Join Date: Mar 2009
Device: Kindle, Kindle Fire, iPad, iPod Touch, Sony PRS-350
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